Verdict
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
Metricool's reputation is reporting, and it earns it: the analytics are the deepest here for the money, and it's one of the few tools that puts paid-ads numbers right next to organic so a client report covers both in one place. The scheduling around it is solid too, with direct publishing to ten networks, an Instagram feed preview, SmartLinks for link-in-bio, and even ad creation for Facebook, Instagram, and TikTok. The free plan is unusually generous, a real brand with twenty scheduled posts a month and thirty days of analytics, which is how Metricool got to two million users without much marketing. The pricing is the part that takes a minute. You pay by how many brands you connect, where a brand is a bundle of profiles, and you land in a band rather than paying per brand: up to ten brands on Starter, up to fifty on Advanced, then a quote for more. It's good value for agencies juggling lots of brands and a bit fiddly for a single user, and two things catch people out, that X is a paid add-on at five dollars a profile and LinkedIn is missing from the free plan, plus listed prices are before VAT. If reporting that spans organic and paid is what you came for, this is the one to beat. If you want a recycling queue or broad social listening, look elsewhere.
Pros and cons
The good
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
The catch
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Pricing
Priced per month. Verified 4 June 2026.
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Who it's for
Best for
- Analytics-led marketers who want organic and paid in one report
- Agencies managing a lot of brands on a budget
- Anyone who wants a genuinely capable free plan to start on
Look elsewhere if
- People who want dead-simple, single-number pricing
- Free users who need LinkedIn or X
- Anyone after an evergreen recycling queue or broad social listening
Platforms it posts to
- FacebookAuto-publish
- InstagramAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- TikTokAuto-publish
- PinterestAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
- BlueskyAuto-publish
- Google BusinessAuto-publish
- TwitchAnalytics only
- WordPressAuto-publish
Features
Publishing
8- YesContent calendarPlanner calendar across all connected brands and networks.
- YesBulk uploadBulk and CSV upload in the Planner.
- YesAuto-publishDirect publishing to the connected networks.
- YesReminder publishingMobile reminder for Instagram formats that lack a direct API.
- YesBest-time schedulingBest-time scheduling suggestions.
- PartialEvergreen recyclingRecurrent and auto-scheduled posts can repeat, but there's no category-based evergreen engine like SocialBee or MeetEdgar.
- YesFirst commentSchedule an auto first comment on Instagram.
- YesAd managementCreate and manage Facebook, Instagram, and TikTok ads alongside organic posts, with ad performance pulled into reports.
Content & AI
7- YesAI captionsCredit-based AI social media assistant for captions and ideas.
- YesHashtag toolsHashtag tracker and suggestions.
- YesAsset libraryMedia library for reusing assets.
- YesDraftsSave posts as drafts.
- YesVisual feed plannerInstagram feed preview to plan the grid before posting.
- YesCanva integrationCanva integration, plus Google Drive for media.
- YesLink in bioSmartLinks link-in-bio pages; multiple from Starter up.
Engagement
1- YesSocial inboxInbox to read and reply to comments and messages across connected networks.
Analytics
8- YesBasic analyticsPost and account metrics across every connected network.
- YesPerformance overviewDashboards summarising performance across brands.
- YesCustom analyticsCustom report templates on Advanced.
- YesAdvanced reportsMetricool's core strength: deep reports that pull in paid-ads data alongside organic, with PDF and PPT export, custom templates, and a Looker Studio connector.
- YesAudience demographicsAudience growth, location, and demographic insights per network.
- YesCompetitor trackingCompetitor analysis: 5 profiles on Free, up to 100 from Starter up.
- YesExport reportsPDF and PowerPoint report exports.
- YesBranded reportsCustomizable report templates on Advanced; full white-label reports on the Custom plan.
Listening
1- NoSocial listeningCompetitor tracking and an inbox for your own mentions, but no broad keyword or brand listening across the web.
Collaboration
5- YesTeam rolesTeam and client management with role management on Advanced.
- YesApprovalsPost approval system on Advanced.
- YesCustom permissionsRole management on Advanced.
- YesClient workspacesEach brand is a separate space; team and client management on Advanced.
- NoEmployee advocacyNo employee advocacy hub.
Access
3- YesMobile appiOS and Android apps.
- YesBrowser extensionBrowser extension for scheduling from the web.
- YesAPI accessMetricool API with Zapier, Make, and MCP access on Advanced.
Sources
- Metricool pricing and plan comparison (accessed 4 June 2026)
- Metricool joins the team.blue group (accessed 4 June 2026)
Metricool FAQ
- Is Metricool free?
- Yes. Metricool has a free plan, so you can schedule a few posts without paying a cent.
- How much does Metricool cost?
- Paid plans start at $20 per month. There's also a free plan if you want to start without paying.
- What platforms does Metricool support?
- Metricool posts to 12 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
- Who is Metricool best for?
- Metricool suits analytics-led marketers who want organic and paid in one report, agencies managing a lot of brands on a budget, and anyone who wants a genuinely capable free plan to start on. It's a weaker fit for people who want dead-simple, single-number pricing, free users who need LinkedIn or X, and anyone after an evergreen recycling queue or broad social listening.
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Vendor: Metricool, Spain · founded 2015
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