Scheduler review
Metricool
Deep analytics across organic and paid, priced by how many brands you connect, with a genuinely useful free plan.
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Reviewed by BSMS · updated 13 October 2026
- Price
- Free
- Free scheduling
- Yes
- Networks
- 10
- Best for
- Analytics-led marketers who want organic and paid in one report
- Last verified
- 13 October 2026
Verdict
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
Choose Metricool when reports and a separate workspace for each brand are central to the job. The Free publishing allowance is shared across connected networks and counts each actual publication, so a three-network update uses three. Advanced includes unlimited team members and client approval; it starts with a fifteen-Brand package even if an agency needs only five. Standard monthly PDF/PPT reporting is separate from its optional Advanced Analytics add-on. TikTok music and Google post formats have their own constraints, explained in the practical guides linked below.
Practical scheduling guides
- Buffer free plan limits: can you post daily to Instagram, TikTok and Facebook?
Can Buffer Free handle daily Instagram, TikTok and Facebook posts? See the 10-post queue explained, a 30-day calendar and Metricool's monthly limit.
- Do you need a paid Google Business Profile scheduler for multiple locations?
Compare Google's native scheduling with OneUp and Metricool, including a five-location example, current prices, local links, approvals and limitations.
- What does a social media scheduler cost for five clients and three teammates?
Compare scheduler costs for five clients, 15 social profiles and three teammates, including client approvals, reporting add-ons and annual billing.
- Which schedulers support TikTok photo carousels with music?
Compare Metricool, Buffer and Later for TikTok photo carousels with music, including song selection, automatic sound, image limits and reminders.
Pros and cons
The good
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
The catch
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Pricing
Priced a month. Verified 14 October 2026.
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Who it's for
Best for
- Analytics-led marketers who want organic and paid in one report
- Agencies managing a lot of brands on a budget
- Anyone who wants a genuinely capable free plan to start on
Look elsewhere if
- People who want dead-simple, single-number pricing
- Free users who need LinkedIn or X
- Anyone after an evergreen recycling queue or broad social listening
Platform support and publishing method
- FacebookAuto-publish
- InstagramAuto-publishDirect publishing for Business and Creator profiles, including Reels and Stories; some Instagram formats fall back to a mobile reminder.
- X (Twitter)Auto-publishX requires a paid-plan add-on; it is not available on Free.
- LinkedInAuto-publishIncluded from Starter up; not available on the Free plan.
- TikTokAuto-publishPhoto carousels up to 35 images; Business supported Top 100 music selection, Personal random music. Confirm the required track and account.
- PinterestAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
- BlueskyAuto-publish
- Google BusinessAuto-publishOne location per Brand. Updates and standalone photos documented; GBP video publishing is web-only. Dedicated Offer/Event support not established.
- TwitchNo direct publishingConnected for analytics only; no publishing.
- WordPressNo direct publishingWebsite/WordPress connection provides traffic analytics through tracking code or plugin; official connection documentation does not establish blog publishing.
Features
Publishing
8- YesContent calendarPlanner calendar across all connected brands and networks.
- YesBulk uploadBulk and CSV upload in the Planner.
- YesAuto-publishDirect publishing to the connected networks.
- YesReminder publishingMobile reminder for Instagram formats that lack a direct API.
- YesBest-time schedulingBest-time scheduling suggestions.
- PartialEvergreen recyclingRecurrent and auto-scheduled posts can repeat, but there's no category-based evergreen engine like SocialBee or MeetEdgar.
- YesFirst commentSchedule an auto first comment on Instagram.
- YesAd managementCreate and manage Facebook, Instagram, and TikTok ads alongside organic posts, with ad performance pulled into reports.
Content & AI
7- YesAI captionsCredit-based AI social media assistant for captions and ideas.
- YesHashtag toolsHashtag tracker and suggestions.
- YesAsset libraryMedia library for reusing assets.
- YesDraftsSave posts as drafts.
- YesVisual feed plannerInstagram feed preview to plan the grid before posting.
- YesCanva integrationCanva integration, plus Google Drive for media.
- YesLink in bioSmartLinks link-in-bio pages; multiple from Starter up.
Engagement
1- YesSocial inboxInbox to read and reply to comments and messages across connected networks.
Analytics
8- YesBasic analyticsPost and account metrics across every connected network.
- YesPerformance overviewDashboards summarising performance across brands.
- YesCustom analyticsCustom report templates on Advanced.
- YesAdvanced reportsMetricool's core strength: deep reports that pull in paid-ads data alongside organic, with PDF and PPT export, custom templates, and a Looker Studio connector.
- YesAudience demographicsAudience growth, location, and demographic insights per network.
- YesCompetitor trackingCompetitor analysis: 5 profiles on Free, up to 100 from Starter up.
- YesExport reportsPDF and PowerPoint report exports.
- YesBranded reportsCustomizable report templates on Advanced; full white-label reports on the Custom plan.
Listening
1- NoSocial listeningCompetitor tracking and an inbox for your own mentions, but no broad keyword or brand listening across the web.
Collaboration
5- YesTeam rolesTeam and client management with role management on Advanced.
- YesApprovalsAdvanced/Custom; Starter capacity alone does not include client approvals.
- YesCustom permissionsRole management on Advanced.
- YesClient workspacesEach brand is a separate space; team and client management on Advanced.
- NoEmployee advocacyNo employee advocacy hub.
Access
4- YesMobile appiOS and Android apps.
- YesBrowser extensionBrowser extension for scheduling from the web.
- YesAPI accessPublic API access requires Advanced or Custom.
- YesMCP accessAvailable on every plan, including Free; normal account plan limits apply.
Sources and verification
- Metricool joins the team.blue group · checked 4 June 2026
- Metricool current prices and feature gates · checked 14 October 2026
- Metricool free-plan publishing allowance · checked 13 October 2026
- Metricool TikTok music options · checked 13 October 2026
- Metricool Google publishing formats · checked 13 October 2026
- Metricool MCP plan requirements · checked 14 October 2026
- Metricool plans, add-ons and API · checked 14 October 2026
- Metricool website/blog analytics connection · checked 14 October 2026
Metricool FAQ
- Is Metricool free?
- Yes. Metricool has a free plan. Its account and usage allowances are shown in the pricing section.
- How much does Metricool cost?
- Paid plans start at $20 a month, billed yearly. Free plan available.
- What platforms does Metricool support?
- Metricool posts to 10 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
- Who is Metricool best for?
- Metricool suits analytics-led marketers who want organic and paid in one report, agencies managing a lot of brands on a budget, and anyone who wants a genuinely capable free plan to start on. It's a weaker fit for people who want dead-simple, single-number pricing, free users who need LinkedIn or X, and anyone after an evergreen recycling queue or broad social listening.
Compare Metricool head to head
Vendor: Metricool
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