Verdict
The analytics pick, and the best value if you manage a lot of brands. Reporting goes deeper than the price suggests, ads included.
Metricool started as an analytics tool and it shows: the reporting is the deepest here for the money, and it is one of the few that pulls in paid-ads data alongside organic. The brand-based pricing is good value for agencies and confusing for everyone else, and a couple of networks sit behind the paywall. If reporting is what you came for, this is the one.
Pros and cons
The good
- Deepest analytics for the price, ads included
- Generous free plan
- Wide networks, including Twitch and Google Business
- Good agency value with white-label reports
The catch
- Brand-tiered pricing is confusing
- LinkedIn and X are paid-only
- Prices exclude VAT
Pricing
Priced by brand count. Verified 29 May 2026.
Free
Free
- Accounts
- 1
- Scheduled posts
- 20
- 1 brand
- 20 posts/month
- No LinkedIn or X
Starter
Popular$25 by brand count
$20/mo billed annually
- Accounts
- 5
- From 5 brands ($20/mo annual)
- Adds LinkedIn and X
- Canva and Drive
Advanced
$67 by brand count
$53/mo billed annually
- Accounts
- 15
- From 15 brands ($53/mo annual)
- Team and client management
- API
- Report templates
Custom
Custom
- Custom brand count
- Custom AI credits
- Priced per 'brand' (a group of connected profiles), and tiered within each plan by brand count (e.g. Advanced runs $53/$85/$159 a month for 15/25/50 brands, annual).
- Prices exclude VAT. LinkedIn and X require a paid plan.
- Unlimited scheduling is subject to a fair-use policy.
What it really costs
Metricool charges per unit, so the headline price is for one. Here is the monthly cost as you connect more.
| units | Starter | Advanced |
|---|---|---|
| 1 | $25/mo | $67/mo |
| 3 | $75/mo | $201/mo |
| 5 | $125/mo | $335/mo |
| 10 | $250/mo | $670/mo |
| 25 | $625/mo | $1675/mo |
| 50 | $1250/mo | $3350/mo |
Monthly billing.
Who it's for
Best for
- Analytics-focused marketers
- Agencies managing many brands
- Anyone reporting on organic and paid together
Look elsewhere if
- People who want dead-simple pricing
- Free users who need LinkedIn or X
Platforms it posts to
- InstagramAuto-publish
- FacebookAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- TikTokAuto-publish
- PinterestAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
- BlueskyAuto-publish
- Google BusinessAuto-publish
- TwitchAnalytics only
Features
Publishing
5- YesContent calendar
- PartialBulk uploadPlanner / bulk; CSV import unconfirmed.
- YesAuto-publish
- YesBest-time scheduling
- PartialEvergreen recyclingAuto-lists / recurring posts.
Content & AI
4- YesAI captionsCredit-based AI assistant.
- YesAsset library
- YesCanva integration
- YesLink in bioSmart Links.
Analytics
4- YesBasic analytics
- YesAdvanced reportsMetricool's core strength; includes paid-ads reporting.
- YesCompetitor tracking
- YesExport reportsWhite-label on Advanced.
Collaboration
3- YesTeam rolesAdvanced tier.
- YesApprovalsTeam and client management on Advanced.
- YesClient workspaces
Access
3- YesMobile app
- YesBrowser extension
- YesAPI accessZapier, Make, MCP.
Sources
- Metricool pricing (accessed 29 May 2026)
- About Metricool (accessed 29 May 2026)
Metricool FAQ
- Is Metricool free?
- Yes. Metricool has a free plan, so you can schedule a few posts without paying a cent.
- How much does Metricool cost?
- Paid plans start at $20 by brand count. There's also a free plan if you want to start without paying.
- What platforms does Metricool support?
- Metricool posts to 11 networks, including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
- Who is Metricool best for?
- Metricool suits analytics-focused marketers, agencies managing many brands, and anyone reporting on organic and paid together. It's a weaker fit for people who want dead-simple pricing and free users who need LinkedIn or X.
Vendor: Metricool, Spain · founded 2014
Visit Metricool