Which social media scheduler is best?

It depends on what you're running. The cheapest pick for one or two channels, the one with a free plan worth keeping, and the right tool for an agency are all different. We lay them out on the same facts so you can match one to your own situation.

Is there a good free social media scheduler?

Yes. Buffer, Later, Metricool, Publer, Planable, Agorapulse, CoSchedule, Zoho Social, Planoly, Tailwind, Adobe Express Content Scheduler, Agorapulse for Teams, Airtable, Crowdfire, Fedica, Feedly, Google Business Profile post scheduling, HeyOrca, Iconosquare, LinkedIn post scheduling, Meta Business Suite, Missinglettr, Mixpost, Pinterest scheduler, Planable for Agencies, Post Planner, Postiz, Postly, Predis.ai, Publora, RecurPost, Social Champ, SocialBu, Threads scheduling, TikTok web scheduler, Typefully, xAIcreator, and YouTube Studio all have a free plan, which is enough to schedule a handful of posts across a few accounts. They get tight on limits as you grow, and that's usually the point you start paying.

How much do social media schedulers cost?

Paid plans start around $2.99 a month at the low end and climb from there depending on how many channels, seats, or clients you run. A few tools price per channel, others per seat or per brand, so two "$10 plans" can bill very differently. Each review spells out the unit so the numbers compare like for like.

Do posts publish automatically, or do you get a reminder to post?

For most networks the scheduler publishes on its own at the time you set. Instagram and TikTok have historically been the awkward ones: many tools now post to them directly through the official APIs, but a few still send a phone reminder for certain formats like Stories. Each review notes which networks publish directly and which lean on a reminder.

How often are these reviews updated?

We re-check pricing and features regularly, because both move often in this category. The current set was last updated in June 2026, and every review and price carries the date it was verified so you can see how fresh it is.

The social media schedulers, compared

We sign up, pay, and use these tools, then write down what holds up: what they cost, where they post, the features that work, and the kind of person each one suits.

79 tools reviewed · last updated 4 June 2026

Compare two, side by side

Pick any two schedulers and we'll line them up on price, networks, and features.

Where to start

Three schedulers to start with.

Full comparison

Sorted alphabetically. Switch tools off to compare a shortlist side by side.

Compare:

Tool	From	Networks	AI captions	Basic analytics	Advanced reports	Bulk upload	Evergreen recycling	Team roles	Approvals	Link in bio
BufferFree plan available	$5per channel / mo	11	Yes	Yes	Partial	No	No	Yes	Yes	Yes
LaterFree plan available	$18.75per social set / mo	8	Yes	Yes	Yes	No	No	Yes	Yes	Yes
HootsuiteNo free plan	$99per user / mo	9	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes
Sprout SocialNo free plan	$79per user / mo	11	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes
LoomlyNo free plan	$49/mo	10	Yes	Yes	Yes	Yes	Partial	Yes	Yes	No
SocialBeeNo free plan	$29per month	12	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
MetricoolFree plan available	$20per month	12	Yes	Yes	Yes	Yes	Partial	Yes	Yes	Yes
PublerFree plan available	$4per account / mo	13	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
PlanableFree plan available	$33per workspace / mo	9	Yes	Yes	Partial	Yes	Partial	Yes	Yes	No
AgorapulseFree plan available	$79per user / mo	10	Yes	Yes	Yes	Yes	Partial	Yes	Yes	Yes
SendibleNo free plan	$25/mo	11	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
SocialPilotNo free plan	$17/mo	10	Yes	Yes	Yes	Yes	Partial	Yes	Yes	No
Vista SocialNo free plan	$64/mo	12	Yes	Yes	Yes	Yes	Partial	Yes	Yes	Yes
ContentStudioNo free plan	$19/mo	12	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
CoScheduleFree plan available	$19per user / mo	12	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Zoho SocialFree plan available	$10/mo	12	Yes	Yes	Yes	Yes	Partial	Yes	Yes	Yes
Sked SocialNo free plan	$24/mo	10	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes
PlanolyFree plan available	$14/mo	8	Yes	Yes	No	Not assessed	No	Yes	Not assessed	Yes
PallyyNo free plan	$11/mo	9	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
StatusbrewNo free plan	$69/mo	11	Yes	Yes	Yes	Yes	No	Yes	Yes	Yes
NapoleonCatNo free plan	$79/mo	7	Yes	Yes	Yes	Not assessed	No	Yes	Not assessed	No
eClincherNo free plan	$149/mo	8	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
TailwindFree plan available	$17.99/mo	3	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes
SmarterQueueNo free plan	$21/mo	9	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
Adobe Express Content SchedulerFree plan available	$8.33/mo	6	Yes	No	Not assessed	Not assessed	No	Yes	Not assessed	Not assessed
Agorapulse for TeamsFree plan available	$79per user / mo	10	Not assessed	Yes	Yes	Not assessed	Not assessed	Yes	Yes	Not assessed
AirtableFree plan available	$20per editor / mo	0	Partial	No	Not assessed	Not assessed	Not assessed	Yes	Partial	Not assessed
BirdeyeNo free plan	$299per location / mo	8	Yes	Yes	Yes	Not assessed	No	Yes	Yes	Not assessed
BlotatoNo free plan	$24/mo	9	Yes	No	Not assessed	Yes	No	Not assessed	Not assessed	Not assessed
Cloud CampaignNo free plan	$41/mo	7	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
ContentCalNo free plan	Custom	7	Not assessed	Yes	Not assessed	Not assessed	Not assessed	Yes	Yes	Not assessed
CrowdfireFree plan available	$7.48/mo	8	Not assessed	Yes	Yes	Yes	No	No	Not assessed	No
EnjiNo free plan	$24/mo	8	Yes	Yes	No	Not assessed	No	Not assessed	Not assessed	Not assessed
FedicaFree plan available	$10/mo	10	Yes	Yes	Yes	Not assessed	No	Not assessed	Not assessed	Not assessed
FeedHiveNo free plan	$13/mo	10	Yes	Yes	Not assessed	Yes	Yes	Yes	Yes	Not assessed
FeedlyFree plan available	$6/mo	3	No	Not assessed	Not assessed	Not assessed	Not assessed	Not assessed	Not assessed	Not assessed
GainNo free plan	$99/mo	8	Yes	Yes	No	Not assessed	No	Yes	Yes	No
Google Business Profile post schedulingFree plan available	Custom	1	Not assessed	Yes	No	No	No	Not assessed	Not assessed	Not assessed
HeyOrcaFree plan available	$59per calendar / mo	9	Yes	Yes	Yes	Not assessed	No	Yes	Yes	Yes
Hootsuite EnterpriseNo free plan	Custom	9	Not assessed	Not assessed	Yes	Yes	Not assessed	Yes	Yes	Not assessed
HypefuryNo free plan	$21/mo	8	Yes	Yes	Not assessed	Not assessed	Yes	Not assessed	Not assessed	No
IconosquareFree plan available	$33/mo	8	Yes	Yes	Yes	Not assessed	No	Yes	Not assessed	No
LinkedIn post schedulingFree plan available	Custom	1	Partial	Yes	No	No	No	Not assessed	Not assessed	Not assessed
MavSocialNo free plan	$24/mo	6	Not assessed	Yes	Yes	Yes	No	Yes	Yes	No
MeetEdgarNo free plan	$24.91/mo	10	Yes	Yes	No	Yes	Yes	Yes	No	No
Meta Business SuiteFree plan available	Custom	2	Yes	Yes	No	No	No	Yes	Not assessed	No
MissinglettrFree plan available	$9/mo	6	Yes	Yes	Yes	Not assessed	Yes	Yes	Not assessed	Not assessed
MixpostFree plan available	$299one-time license	11	Yes	Yes	Yes	Not assessed	No	Yes	Yes	Not assessed
OcoyaNo free plan	$12/mo	7	Yes	Yes	Not assessed	Yes	No	Yes	Not assessed	Not assessed
OneUpNo free plan	$25per month	12	Yes	Yes	Not assessed	Yes	Yes	Yes	Not assessed	Not assessed
OpenTweetNo free plan	$9.95/mo	1	Yes	Yes	Not assessed	Not assessed	Yes	Not assessed	Not assessed	Not assessed
OrdinalNo free plan	$95/mo	6	Yes	Yes	Not assessed	Not assessed	No	Yes	Yes	Not assessed
Pinterest schedulerFree plan available	Custom	1	Not assessed	Yes	No	No	No	Not assessed	Not assessed	Not assessed
Planable for AgenciesFree plan available	$33per workspace / mo	9	Yes	Yes	Not assessed	Not assessed	Not assessed	Yes	Yes	Not assessed
Post BridgeNo free plan	$7.5/mo	9	No	No	Not assessed	Yes	No	No	No	Not assessed
Post PlannerFree plan available	$7/mo	8	Yes	Yes	No	Not assessed	Yes	Yes	No	No
PostizFree plan available	$29/mo	13	Yes	Yes	Not assessed	Not assessed	Yes	Yes	Not assessed	Not assessed
PostlyFree plan available	$3.2per channel / mo	13	Yes	Yes	Not assessed	Yes	Partial	Yes	Yes	Yes
PostrNo free plan	$6/mo	6	Yes	No	Not assessed	Yes	No	No	Not assessed	Not assessed
PostSyncerNo free plan	$24/mo	11	Yes	Not assessed	Not assessed	Yes	Partial	Yes	Yes	Not assessed
PostwiseNo free plan	$29.6/mo	3	Yes	Yes	Not assessed	Not assessed	Partial	Not assessed	Not assessed	Not assessed
Predis.aiFree plan available	$19/mo	8	Yes	Yes	Not assessed	Not assessed	No	Yes	Not assessed	Not assessed
PromoRepublicNo free plan	Custom	8	Yes	Yes	Yes	Not assessed	No	Yes	Yes	Not assessed
PubloraFree plan available	$2.99per account / mo	8	Yes	Yes	Not assessed	Not assessed	No	Not assessed	Not assessed	Not assessed
RADAARNo free plan	$7/mo	10	Not assessed	Yes	Yes	Yes	No	Yes	Yes	Yes
RecurPostFree plan available	$7.5/mo	10	Yes	Yes	Partial	Yes	Yes	Yes	Yes	No
RellaNo free plan	$24per member / mo	8	Yes	Partial	Not assessed	Partial	Not assessed	Yes	Yes	No
Scheduler.socialNo free plan	$13.3/mo	8	Yes	Not assessed	Not assessed	Yes	No	Yes	Yes	Not assessed
Sendible for AgenciesNo free plan	$170/mo	10	Not assessed	Not assessed	Yes	Yes	Yes	Yes	Yes	Not assessed
Social ChampFree plan available	$23/mo	11	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
SocialBuFree plan available	$16/mo	12	Yes	Yes	Yes	Yes	Partial	Yes	Yes	Not assessed
SocialPilot for TeamsNo free plan	$34/mo	10	Yes	Not assessed	Yes	Yes	Not assessed	Yes	Yes	Not assessed
Threads schedulingFree plan available	Custom	1	Not assessed	Yes	No	No	No	Not assessed	Not assessed	Not assessed
TikTok web schedulerFree plan available	Custom	1	No	Yes	No	No	No	Not assessed	Not assessed	Not assessed
Tweet HunterNo free plan	$23/mo	1	Yes	Yes	Not assessed	Not assessed	Yes	Not assessed	Not assessed	Not assessed
TypefullyFree plan available	$12.5per social set / mo	5	Yes	Yes	Not assessed	Not assessed	No	Yes	Not assessed	No
X ProNo free plan	$33/mo	1	Not assessed	Partial	Not assessed	No	No	Not assessed	Not assessed	Not assessed
xAIcreatorFree plan available	$25/mo	5	Yes	No	Not assessed	Not assessed	No	Not assessed	Not assessed	Not assessed
YouTube StudioFree plan available	Custom	1	Partial	Yes	Yes	No	No	Not assessed	Not assessed	Not assessed

Common questions about social media schedulers

Which social media scheduler is best?: It depends on what you're running. The cheapest pick for one or two channels, the one with a free plan worth keeping, and the right tool for an agency are all different. We lay them out on the same facts so you can match one to your own situation.
Is there a good free social media scheduler?: Yes. Buffer, Later, Metricool, Publer, Planable, Agorapulse, CoSchedule, Zoho Social, Planoly, Tailwind, Adobe Express Content Scheduler, Agorapulse for Teams, Airtable, Crowdfire, Fedica, Feedly, Google Business Profile post scheduling, HeyOrca, Iconosquare, LinkedIn post scheduling, Meta Business Suite, Missinglettr, Mixpost, Pinterest scheduler, Planable for Agencies, Post Planner, Postiz, Postly, Predis.ai, Publora, RecurPost, Social Champ, SocialBu, Threads scheduling, TikTok web scheduler, Typefully, xAIcreator, and YouTube Studio all have a free plan, which is enough to schedule a handful of posts across a few accounts. They get tight on limits as you grow, and that's usually the point you start paying.
How much do social media schedulers cost?: Paid plans start around $2.99 a month at the low end and climb from there depending on how many channels, seats, or clients you run. A few tools price per channel, others per seat or per brand, so two "$10 plans" can bill very differently. Each review spells out the unit so the numbers compare like for like.
Do posts publish automatically, or do you get a reminder to post?: For most networks the scheduler publishes on its own at the time you set. Instagram and TikTok have historically been the awkward ones: many tools now post to them directly through the official APIs, but a few still send a phone reminder for certain formats like Stories. Each review notes which networks publish directly and which lean on a reminder.
How often are these reviews updated?: We re-check pricing and features regularly, because both move often in this category. The current set was last updated in June 2026, and every review and price carries the date it was verified so you can see how fresh it is.

Compare two, side by side

Where to start

Buffer

Later

Hootsuite

Full comparison

Common questions about social media schedulers