Best Social Media Scheduler

Verdict

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

SocialPilot has carved out a clear lane: most of what an agency suite does, for a lot less money. You get scheduling to ten networks, bulk CSV scheduling, a social inbox from the Standard plan, an AI assistant, solid analytics, and white-label client reports and approvals once you reach Premium, all without the per-seat sticker shock of a Hootsuite or Sprout. Pricing is flat per plan and refreshingly cheap, $17 a month for five accounts on annual billing, scaling to forty accounts and unlimited users on Ultimate, with extra accounts at $4 and extra users at $5 if you need to top up. The trade-offs are depth in a few areas: there's no real evergreen recycling, no visual feed planner or link-in-bio, no broad social listening, and the AI is metered by credits on the lower plans. But for an agency that wants client reporting, approvals, and broad network coverage on a budget, SocialPilot is one of the best-value options here. For a solo creator who wants recycling or a feed planner, it's less of a fit.

Pros and cons

The good

  • Excellent value: ten networks and agency features well under the big suites
  • Bulk scheduling, social inbox, and white-label client reports
  • Cheap extra-account and extra-user add-ons
  • Clear, flat plans with a flat 15% annual discount

The catch

  • No real evergreen recycling and no visual feed planner
  • No broad social listening or link-in-bio
  • AI is metered by credits on the lower plans
  • Client approvals and white-label start on Premium

Pricing

Plan pricing. Verified 4 June 2026.

Essentials

$20 /mo

$17/mo billed annually

Seats
1
Accounts
5
Scheduled posts
Unlimited
  • $20/mo, $17 on annual ($204/yr)
  • 5 social accounts, 1 user, 500 AI credits
  • Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats
3
Accounts
10
Scheduled posts
Unlimited
  • $40/mo, $34 on annual ($408/yr)
  • 10 social accounts, 3 users, 1,000 AI credits
  • Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular
$100 /mo

$85/mo billed annually

Seats
6
Accounts
20
Scheduled posts
Unlimited
  • $100/mo, $85 on annual ($1,020/yr)
  • 20 social accounts, 6 users, 5,000 AI credits
  • Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats
Unlimited
Accounts
40
Scheduled posts
Unlimited
  • $200/mo, $170 on annual ($2,040/yr)
  • 40 social accounts, unlimited users, unlimited AI credits
  • Advanced security, dedicated account manager, migration support

Enterprise

Custom
Seats
Unlimited
Scheduled posts
Unlimited
  • Custom pricing, custom accounts, unlimited users
  • Unlimited AI credits, dedicated account manager
  • SSO and API access
  • Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
  • There's no free plan, only a 14-day trial, no card required.
  • Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
  • AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
  • Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Who it's for

Best for

  • Agencies and SMBs who want broad coverage and client reporting on a budget
  • Teams that need bulk scheduling, a social inbox, and approvals without per-seat pricing
  • Anyone managing many accounts who values cheap extra-account add-ons

Look elsewhere if

  • Creators who want evergreen recycling or a visual feed planner
  • Anyone who needs broad social listening
  • People who want a link-in-bio page bundled in

Platforms it posts to

  • FacebookAuto-publish
  • InstagramAuto-publish
  • X (Twitter)Auto-publish
  • LinkedInAuto-publish
  • TikTokAuto-publish
  • PinterestAuto-publish
  • YouTubeAuto-publish
  • Google BusinessAuto-publish
  • ThreadsAuto-publish
  • BlueskyAuto-publish

Features

Publishing

9
  • YesContent calendarVisual content calendar across accounts.
  • YesPosting queuePosting schedule and content queue.
  • YesBulk uploadBulk scheduling via CSV; Standard and up.
  • YesAuto-publishDirect publishing to the connected networks.
  • YesBest-time schedulingBest-time posting suggestions.
  • PartialEvergreen recyclingRepeat and recurring posts, but no category-based evergreen engine like SocialBee or MeetEdgar.
  • YesFirst commentSchedule a first comment on supported networks.
  • YesLink shorteningBuilt-in shortening with Bit.ly and Rebrandly.
  • PartialAd managementBoost Facebook posts; not a full ads manager.

Content & AI

8
  • YesAI captionsAI Assistant writes and rewrites posts; metered by AI credits (500 to unlimited by plan).
  • YesHashtag toolsHashtag suggestions.
  • YesAsset libraryContent library for reusing assets and posts.
  • YesContent ideasAI content ideas and curation.
  • YesContent tagsLabels to organise posts.
  • NoVisual feed plannerNo drag-and-drop Instagram feed/grid planner.
  • YesCanva integrationCanva integration for visuals.
  • NoLink in bioNo hosted link-in-bio page.

Engagement

1
  • YesSocial inboxSocial inbox for comments and messages; Standard and up.

Analytics

8
  • YesBasic analyticsAccount and post analytics on every plan.
  • YesPerformance overviewPerformance dashboards across accounts.
  • YesCustom analyticsCustom reports; Premium and up.
  • YesAdvanced reportsAdvanced analytics and custom reports; Premium and up.
  • YesCompetitor trackingFacebook competitor analytics.
  • YesUTM parametersUTM parameters for link tracking.
  • YesExport reportsExport PDF reports.
  • YesBranded reportsWhite-label reports; Premium and up.

Listening

1
  • NoSocial listeningNo broad keyword or brand listening.

Collaboration

6
  • YesTeam rolesTeam members with roles; Standard and up.
  • YesInternal notesTeam collaboration with notes on content.
  • YesApprovalsClient approvals; Premium and up.
  • YesCustom permissionsRole-based permissions for team members.
  • YesClient workspacesClient management, group accounts, and white-label; Premium and up.
  • NoEmployee advocacyNo employee advocacy hub.

Access

4
  • YesMobile appiOS and Android apps.
  • YesBrowser extensionBrowser extension for scheduling from the web.
  • YesSingle sign-onSingle sign-on on Enterprise.
  • YesAPI accessAPI access (Enterprise).

Sources

SocialPilot FAQ

Is SocialPilot free?
No, there's no free plan, but SocialPilot gives you a 14-day free trial so you can test it before you pay.
How much does SocialPilot cost?
Paid plans start at $17 per month. There's a 14-day free trial first.
What platforms does SocialPilot support?
SocialPilot posts to 10 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
Who is SocialPilot best for?
SocialPilot suits agencies and SMBs who want broad coverage and client reporting on a budget, teams that need bulk scheduling, a social inbox, and approvals without per-seat pricing, and anyone managing many accounts who values cheap extra-account add-ons. It's a weaker fit for creators who want evergreen recycling or a visual feed planner, anyone who needs broad social listening, and people who want a link-in-bio page bundled in.

Vendor: SocialPilot, Lewes, Delaware, United States · founded 2014

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