Is Later or SocialPilot cheaper?

SocialPilot is cheaper to start, from $17 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or SocialPilot have a free plan?

Later has a free plan; SocialPilot does not, though it offers a 14-day trial.

Which is better, Later or SocialPilot?

Later is the stronger pick for Instagram-first creators and brands, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.

Head to head

Later vs SocialPilot

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

SocialPilot

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

From: $17 /mo
Free plan

Visit SocialPilot

Bottom line

Later and SocialPilot both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose SocialPilot for Agencies and SMBs who want broad coverage and client reporting on a budget.

Features compared

Feature	Later	SocialPilot
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	No	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	No

Platforms compared

Network	Later	SocialPilot
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Snapchat	Auto	No

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

SocialPilot

Essentials

$20 /mo

$17/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$20/mo, $17 on annual ($204/yr)
5 social accounts, 1 user, 500 AI credits
Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual ($408/yr)
10 social accounts, 3 users, 1,000 AI credits
Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual ($1,020/yr)
20 social accounts, 6 users, 5,000 AI credits
Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual ($2,040/yr)
40 social accounts, unlimited users, unlimited AI credits
Advanced security, dedicated account manager, migration support

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom accounts, unlimited users
Unlimited AI credits, dedicated account manager
SSO and API access

Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
There's no free plan, only a 14-day trial, no card required.
Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

SocialPilot

Excellent value: ten networks and agency features well under the big suites
Bulk scheduling, social inbox, and white-label client reports
Cheap extra-account and extra-user add-ons
Clear, flat plans with a flat 15% annual discount
No real evergreen recycling and no visual feed planner
No broad social listening or link-in-bio
AI is metered by credits on the lower plans
Client approvals and white-label start on Premium

Later vs SocialPilot: FAQ

Is Later or SocialPilot cheaper?: SocialPilot is cheaper to start, from $17 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or SocialPilot have a free plan?: Later has a free plan; SocialPilot does not, though it offers a 14-day trial.
Which is better, Later or SocialPilot?: Later is the stronger pick for Instagram-first creators and brands, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.