Best Social Media Scheduler

Verdict

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

Sendible has been doing this since 2009, and it shows in how much of the tool is pointed at agencies rather than solo creators. You connect a client's profiles, onboard them through Client Connect without handing over admin access, give them their own dashboard you can put your own branding on, and route posts through an approval round before anything goes live. Around that sit the things you would expect from a suite this old: Smart Queues that recycle evergreen content, a Monitoring report for keywords and brand mentions, a Priority Inbox for comments, and a Report Builder that turns into automated branded reports on the higher plans. It publishes directly to the nine networks most people ask for, Threads and Bluesky included, and falls back to a phone notification only for the odd format like an Instagram video carousel. The pricing is the friendliest part of the shape: five tiers from $29 to $750 mean you are less likely to slam into a wall the way you do with Loomly's two-plan jump, and you can bolt on a bundle of extra users and profiles without moving up a plan. The rough edges are the years showing through: Pinterest has quietly faded off the marketing pages, Instagram DMs never made it into the inbox, and a handful of features (content suggestions, review monitoring) have been sunset over time. If you run social for clients and want white-label and approvals without paying enterprise prices, Sendible is squarely aimed at you. If you are one person scheduling a couple of accounts, it is more tool than you need.

Pros and cons

The good

  • Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
  • Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
  • Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
  • Direct publishing to nine networks, including Threads and Bluesky

The catch

  • No free plan, and a 14-day trial is the only way in
  • Pinterest has faded and Instagram DMs aren't in the inbox
  • Several features have been sunset over the years (content suggestions, review monitoring)
  • Listening and competitor analysis are thin next to the bigger suites

Pricing

Plan pricing. Verified 4 June 2026.

Creator

$29 /mo

$25/mo billed annually

Seats
1
Accounts
6
Scheduled posts
Unlimited
  • $29/mo, $25 on annual (15% off)
  • 1 user/calendar, 6 social profiles
  • Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats
4
Accounts
24
Scheduled posts
Unlimited
  • $89/mo, $76 on annual
  • 4 users/calendars, 24 social profiles
  • Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular
$199 /mo

$170/mo billed annually

Seats
7
Accounts
49
Scheduled posts
Unlimited
  • $199/mo, $170 on annual
  • 7 users/calendars, 49 social profiles
  • Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats
20
Accounts
100
Scheduled posts
Unlimited
  • $299/mo, $255 on annual
  • 20 users, 100 social profiles
  • Adds advanced user permissions, bulk posting with custom tags, live report sharing
  • White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats
80
Accounts
400
Scheduled posts
Unlimited
  • $750/mo, $638 on annual, for 80 users and 400 profiles
  • Scalable users and profiles, built with their team
  • Optional SSO, dedicated customer success, white label (from $790/mo with it)
  • Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
  • You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
  • White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
  • There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
  • Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
  • Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Who it's for

Best for

  • Agencies and freelancers managing social for multiple clients
  • Teams that need white-label dashboards and client onboarding
  • Anyone who wants approval rounds and branded reports without enterprise pricing

Look elsewhere if

  • Solo creators after a free or cheap single-account plan
  • People who lean on Pinterest or want Instagram DMs in one inbox
  • Teams that want deep listening or competitor benchmarking

Platforms it posts to

  • FacebookAuto-publish
  • InstagramAuto-publish
  • X (Twitter)Auto-publish
  • LinkedInAuto-publish
  • TikTokAuto-publish
  • YouTubeAuto-publish
  • Google BusinessAuto-publish
  • ThreadsAuto-publish
  • BlueskyAuto-publish
  • PinterestAuto-publish
  • WordPressAuto-publish

Features

Publishing

13
  • YesContent calendarDrag-and-drop content calendar per user/calendar, organised by client, brand, or location.
  • YesPosting queueSmart Queues hold content in reorderable time-slot queues.
  • YesBulk uploadBulk importing via CSV or building posts in bulk in the dashboard.
  • YesAuto-publishDirect publishing to the connected networks.
  • YesReminder publishingIn-app notifications for content that cannot publish directly, such as Instagram video carousels.
  • YesBest-time schedulingOptimal Times schedules posts when the audience is most active.
  • YesEvergreen recyclingSmart Queues recycle evergreen content automatically at set intervals, up to two years ahead.
  • YesDuplicate postsDuplicate and repeat posts across profiles.
  • YesFirst commentAuto-add a first comment of hashtags with every post.
  • YesChannel groupsProfile groups and lists to post to up to 50 profiles at once.
  • YesLink shorteningBuilt-in link shortening with bit.ly integration.
  • YesCustom video coversChoose video thumbnails; a beta video editor adds cropping, trimming, and per-network presets.
  • NoAd managementNo paid-ad creation or boosting.

Content & AI

10
  • YesAI captionsAI Assist generates and rewrites captions; unlimited AI credits on every plan.
  • NoAI imagesNo native AI image generation; visuals come from Canva, Pexels, and GIPHY.
  • YesHashtag toolsSave groups of top-performing hashtags in the Content Library to import into the compose box.
  • YesAsset libraryContent Library stores and reuses media and saved content.
  • NoContent ideasThe Content Suggestions tool was discontinued in 2023 after Twitter's API costs killed the third-party service behind it.
  • YesDraftsSave drafts and submit them for approval.
  • YesContent tagsCustom tags and colour-coded campaigns to organise and filter content.
  • NoVisual feed plannerNo drag-and-drop Instagram feed or grid planner.
  • YesCanva integrationCanva sits inside the compose box for designing and importing visuals.
  • NoLink in bioNo hosted link-in-bio page.

Engagement

2
  • YesSocial inboxPriority Inbox unifies comments and messages across Facebook, Instagram, X, and LinkedIn, with filtering, search, archiving, and CSV export; Instagram DMs are not supported.
  • NoReview managementReview monitoring was discontinued in 2019.

Analytics

10
  • YesBasic analyticsEight standard reports across Instagram, Facebook, X, LinkedIn, YouTube, engagement, monitoring, and Google Analytics.
  • YesPerformance overviewDashboards summarising performance across connected accounts.
  • YesCustom analyticsReport Builder filters and customises metrics on higher tiers.
  • YesAdvanced reportsCustom Report Builder with automated, scheduled report delivery on Scale and up.
  • PartialAudience demographicsSome audience and demographic data inside the Instagram and Facebook reports, not a dedicated demographics view.
  • NoCompetitor trackingNo competitor benchmarking.
  • YesUTM parametersCustom UTM parameters built in the compose box, tracked through the Google Analytics integration.
  • YesExport reportsExport reports to PDF and conversations to CSV.
  • YesBranded reportsBranded reports through Report Builder; full white-label branding on Advanced and Enterprise.
  • YesROI trackingTies social activity to traffic and revenue through the built-in Google Analytics integration.

Listening

1
  • YesSocial listeningMonitoring report tracks keywords and brand mentions and who is saying them; the word-cloud tool was retired in 2022.

Collaboration

6
  • YesTeam rolesUsers with permission levels; user management from Traction up.
  • YesInternal notesNotes and comments on posts during the approval round.
  • YesApprovalsSubmit posts individually or in bulk for client or team approval; assignment and approval workflows from Traction up.
  • YesCustom permissionsCustom user permission groups; advanced permissions on Advanced and up.
  • YesClient workspacesClient Connect onboards clients without admin access; separate calendars and client dashboards per brand or location.
  • NoEmployee advocacyNo employee advocacy hub.

Access

4
  • YesMobile appiOS and Android apps.
  • YesBrowser extensionChrome extension and a Share Button for scheduling from any web page.
  • YesSingle sign-onOptional single sign-on on Enterprise.
  • YesAPI accessAPI for integrators and a Zapier connection to 7,000+ apps.

Sources

Sendible FAQ

Is Sendible free?
No, there's no free plan, but Sendible gives you a 14-day free trial so you can test it before you pay.
How much does Sendible cost?
Paid plans start at $25 per month. There's a 14-day free trial first.
What platforms does Sendible support?
Sendible posts to 11 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
Who is Sendible best for?
Sendible suits agencies and freelancers managing social for multiple clients, teams that need white-label dashboards and client onboarding, and anyone who wants approval rounds and branded reports without enterprise pricing. It's a weaker fit for solo creators after a free or cheap single-account plan, people who lean on Pinterest or want Instagram DMs in one inbox, and teams that want deep listening or competitor benchmarking.

Vendor: Sendible, London, United Kingdom · founded 2009

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