Verdict
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
If you care how your Instagram grid looks, Planoly is built for you. The feed preview, where you drag and rearrange upcoming posts to see the profile as a whole before anything goes live, is its calling card, and it pairs that with scheduling to eight networks, a link-in-bio page that doubles as a little storefront, asset storage, AI captions, and auto-responses to repeat comments and DMs. Pricing is flat and clear: a free mobile plan to start, then Starter, Growth, and Pro, which bundle 'social sets' (one account per network) and users, with cheap add-ons once you're on Growth or Pro. The limits are the analytics, which stay moderate, and the absence of evergreen recycling and broad listening, plus a network list that skips Bluesky and Google Business. For Instagram-led creators and small brands who plan visually and sell through their bio, Planoly is a pleasant, focused tool. For agencies that need deep reporting or recycling, it's lighter than the big suites.
Pros and cons
The good
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
The catch
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
Pricing
Plan pricing. Verified 4 June 2026.
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Who it's for
Best for
- Instagram-led creators who plan their grid visually
- Small brands that sell through a link-in-bio page
- Anyone who wants a clean, mobile-first visual planner
Look elsewhere if
- Agencies that need deep analytics or evergreen recycling
- Anyone who needs Bluesky or Google Business
- Teams that want broad social listening
Platforms it posts to
- InstagramAuto-publish
- TikTokAuto-publish
- PinterestAuto-publish
- FacebookAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
Features
Publishing
6- YesContent calendarCalendar and feed views of scheduled content.
- YesAuto-publishDirect publishing to the connected networks.
- YesReminder publishingSet reminders for native posting where direct publishing isn't available.
- YesBest-time schedulingBest-time posting suggestions.
- NoEvergreen recyclingNo evergreen recycling queue.
- NoAd managementNo paid-ad management.
Content & AI
6- YesAI captionsAI caption writing.
- YesAsset libraryStore and organise visual assets.
- YesDraftsSave drafts.
- YesVisual feed plannerPlanoly's signature: a drag-and-drop Instagram feed/grid preview to plan how the profile will look.
- YesCanva integrationCanva integration for visuals.
- YesLink in bioLink-in-bio page that can also sell digital products.
Engagement
2- YesSocial inboxManage comments and DMs, with auto-responses to repeat questions.
- YesAI repliesAuto-responses to comments and messages.
Analytics
3- YesBasic analyticsPost and account analytics.
- YesPerformance overviewPerformance dashboards across accounts.
- NoAdvanced reportsAnalytics are moderate; no custom report builder.
Listening
1- NoSocial listeningNo broad listening.
Collaboration
2- YesTeam rolesUsers with roles; 1 on Starter, 2 on Growth, 6 on Pro, more via add-ons.
- YesClient workspacesSocial sets keep brands and clients separate.
Access
1- YesMobile appPlanoly is mobile-first, with iOS and Android apps.
Sources
- Planoly pricing (accessed 4 June 2026)
- Traject Acquires PLANOLY (accessed 4 June 2026)
Planoly FAQ
- Is Planoly free?
- Yes. Planoly has a free plan, so you can schedule a few posts without paying a cent.
- How much does Planoly cost?
- Paid plans start at $14 per month. There's also a free plan if you want to start without paying.
- What platforms does Planoly support?
- Planoly posts to 8 networks, including Instagram, TikTok, Pinterest, Facebook, and X (Twitter).
- Who is Planoly best for?
- Planoly suits Instagram-led creators who plan their grid visually, small brands that sell through a link-in-bio page, and anyone who wants a clean, mobile-first visual planner. It's a weaker fit for agencies that need deep analytics or evergreen recycling, anyone who needs Bluesky or Google Business, and teams that want broad social listening.
Compare Planoly head to head
Vendor: Planoly, Austin, Texas, United States · founded 2016
Visit Planoly