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Best Social Media Scheduler

Scheduler review

Planoly

An Instagram-first visual planner: drag posts into a feed preview, schedule to eight networks, and sell from a link-in-bio page.

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Reviewed by BSMS · updated 4 June 2026

Price
Free
Free scheduling
Yes
Trial
14 days
Networks
8
Best for
Instagram-led creators who plan their grid visually
Last verified
4 June 2026

Verdict

Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.

Planoly fits visual Instagram planning, creator commerce and cross-network publishing. Seven platforms support auto-posting, while X uses reminders. Paid tiers bundle social sets and users, with extra sets and teammates available on Growth and Pro. The Social Posting MCP supports agent workflows and shareable analytics reports. Instagram comment and DM automation does not establish a cross-network inbox or AI-generated replies. Confirm enforced client approval and advanced report-building needs separately.

Pros and cons

The good

  • Visual Instagram grid planning
  • Link-in-bio and creator-commerce features
  • Seven auto-publishing networks plus X reminders
  • Social Posting MCP and shareable analytics reports

The catch

  • X requires manual completion from a reminder
  • Starter cannot add sets or users
  • Cross-network inbox and advanced report customization not established
  • No advertised Bluesky or Google Business publishing

Pricing

Plan pricing. Verified 14 October 2026.

Free

Free
Seats
1
Accounts
Not confirmed
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16a month

$14 a month billed annually

Seats
1
Accounts
Not confirmed
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28a month

$24 a month billed annually

Seats
2
Accounts
Not confirmed
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55a month

$47 a month billed annually

Seats
6
Accounts
Not confirmed
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
  • Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
  • Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
  • Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
  • Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.

Who it's for

Best for

  • Instagram-led creators who plan their grid visually
  • Small brands that sell through a link-in-bio page
  • Anyone who wants a clean, mobile-first visual planner

Look elsewhere if

  • Agencies that need deep analytics or evergreen recycling
  • Anyone who needs Bluesky or Google Business
  • Teams that want broad social listening

Platform support and publishing method

  • InstagramAuto-publishPlanoly's home turf, with a feed/grid planner.
  • TikTokAuto-publish
  • PinterestAuto-publish
  • FacebookAuto-publish
  • X (Twitter)Reminder onlyX is reminder-only: finish publishing in the X app.
  • LinkedInAuto-publish
  • YouTubeAuto-publish
  • ThreadsAuto-publish

Features

Publishing

6
  • YesContent calendarCalendar and feed views of scheduled content.
  • YesAuto-publishDirect publishing to the connected networks.
  • YesReminder publishingSet reminders for native posting where direct publishing isn't available.
  • YesBest-time schedulingBest-time posting suggestions.
  • Not confirmedEvergreen recyclingNot confirmed.
  • Not confirmedAd managementNot confirmed.

Content & AI

6
  • YesAI captionsAI caption writing.
  • YesAsset libraryStore and organise visual assets.
  • YesDraftsSave drafts.
  • YesVisual feed plannerPlanoly's signature: a drag-and-drop Instagram feed/grid preview to plan how the profile will look.
  • YesCanva integrationCanva integration for visuals.
  • YesLink in bioLink-in-bio page that can also sell digital products.

Engagement

2
  • PartialSocial inboxInstagram comment management and Creator Store DM automation are advertised; do not interpret this as a unified inbox across all networks.
  • Not confirmedAI repliesAutomated replies do not establish generative AI replies

Analytics

4
  • YesBasic analyticsPost and account analytics.
  • YesPerformance overviewPerformance dashboards across accounts.
  • Not confirmedAdvanced reportsNot confirmed.
  • YesExport reportsShareable analytics reports are documented.

Listening

1
  • Not confirmedSocial listeningNot confirmed.

Collaboration

2
  • Not confirmedTeam rolesNot confirmed.
  • YesClient workspacesSocial sets keep brands and clients separate.

Access

3
  • YesMobile appPlanoly is mobile-first, with iOS and Android apps.
  • Not confirmedAPI accessGeneral REST API unverified; MCP is verified separately
  • YesMCP accessOfficial https://www.planoly.com/ai

Sources and verification

Planoly FAQ

Is Planoly free?
Yes. Planoly has a free plan. Its account and usage allowances are shown in the pricing section.
How much does Planoly cost?
Paid plans start at $14 a month, billed yearly. Free plan available.
What platforms does Planoly support?
Planoly posts to 8 networks, including Instagram, TikTok, Pinterest, Facebook, and X (Twitter).
Who is Planoly best for?
Planoly suits Instagram-led creators who plan their grid visually, small brands that sell through a link-in-bio page, and anyone who wants a clean, mobile-first visual planner. It's a weaker fit for agencies that need deep analytics or evergreen recycling, anyone who needs Bluesky or Google Business, and teams that want broad social listening.

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Vendor: Planoly · founded 2016

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