Verdict
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
If you care how your Instagram grid looks, Planoly is built for you. The feed preview, where you drag and rearrange upcoming posts to see the profile as a whole before anything goes live, is its calling card, and it pairs that with scheduling to eight networks, a link-in-bio page that doubles as a little storefront, asset storage, AI captions, and auto-responses to repeat comments and DMs. Pricing is flat and clear: a free mobile plan to start, then Starter, Growth, and Pro, which bundle 'social sets' (one account per network) and users, with cheap add-ons once you're on Growth or Pro. The limits are the analytics, which stay moderate, and the absence of evergreen recycling and broad listening, plus a network list that skips Bluesky and Google Business. For Instagram-led creators and small brands who plan visually and sell through their bio, Planoly is a pleasant, focused tool. For agencies that need deep reporting or recycling, it's lighter than the big suites.
Pros and cons
The good
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
The catch
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
Pricing
Plan pricing. Verified 4 June 2026.
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Who it's for
Best for
- Instagram-led creators who plan their grid visually
- Small brands that sell through a link-in-bio page
- Anyone who wants a clean, mobile-first visual planner
Look elsewhere if
- Agencies that need deep analytics or evergreen recycling
- Anyone who needs Bluesky or Google Business
- Teams that want broad social listening
Platforms it posts to
- InstagramAuto-publish
- TikTokAuto-publish
- PinterestAuto-publish
- FacebookAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
Features
Publishing
6- YesContent calendarCalendar and feed views of scheduled content.
- YesAuto-publishDirect publishing to the connected networks.
- YesReminder publishingSet reminders for native posting where direct publishing isn't available.
- YesBest-time schedulingBest-time posting suggestions.
- NoEvergreen recyclingNo evergreen recycling queue.
- NoAd managementNo paid-ad management.
Content & AI
6- YesAI captionsAI caption writing.
- YesAsset libraryStore and organise visual assets.
- YesDraftsSave drafts.
- YesVisual feed plannerPlanoly's signature: a drag-and-drop Instagram feed/grid preview to plan how the profile will look.
- YesCanva integrationCanva integration for visuals.
- YesLink in bioLink-in-bio page that can also sell digital products.
Engagement
2- YesSocial inboxManage comments and DMs, with auto-responses to repeat questions.
- YesAI repliesAuto-responses to comments and messages.
Analytics
3- YesBasic analyticsPost and account analytics.
- YesPerformance overviewPerformance dashboards across accounts.
- NoAdvanced reportsAnalytics are moderate; no custom report builder.
Listening
1- NoSocial listeningNo broad listening.
Collaboration
2- YesTeam rolesUsers with roles; 1 on Starter, 2 on Growth, 6 on Pro, more via add-ons.
- YesClient workspacesSocial sets keep brands and clients separate.
Access
1- YesMobile appPlanoly is mobile-first, with iOS and Android apps.
Sources
- Planoly pricing (accessed 4 June 2026)
- Traject Acquires PLANOLY (accessed 4 June 2026)
Planoly FAQ
- Is Planoly free?
- Yes. Planoly has a free plan, so you can schedule a few posts without paying a cent.
- How much does Planoly cost?
- Paid plans start at $14 per month. There's also a free plan if you want to start without paying.
- What platforms does Planoly support?
- Planoly posts to 8 networks, including Instagram, TikTok, Pinterest, Facebook, and X (Twitter).
- Who is Planoly best for?
- Planoly suits Instagram-led creators who plan their grid visually, small brands that sell through a link-in-bio page, and anyone who wants a clean, mobile-first visual planner. It's a weaker fit for agencies that need deep analytics or evergreen recycling, anyone who needs Bluesky or Google Business, and teams that want broad social listening.
Vendor: Planoly, Austin, Texas, United States · founded 2016
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