Best Social Media Scheduler

Verdict

A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.

Rella is the one designed around the client relationship, not the post. Unlimited client spaces at no extra charge, real approval workflows, Kanban boards, and an Instagram social inbox make it suit a social media manager juggling several brands. It charges per editor seat, skips a link-in-bio, and runs as a web app rather than a native one, so it is more workflow than publishing powerhouse.

Pros and cons

The good

  • Unlimited client spaces included
  • Strong approval workflows and client-facing sharing
  • Kanban and task management
  • Instagram social inbox

The catch

  • Cost scales per seat
  • No link-in-bio
  • No Bluesky, Google Business, or Mastodon
  • Web app only, no native mobile app

Pricing

Priced per member / mo. Verified 29 May 2026.

Pro

Custom

$24/mo billed annually

Accounts
Unlimited
  • $24 per member/mo (annual)
  • Unlimited client spaces
  • Calendar and Kanban
  • Approvals

Premium

Popular
Custom

$36/mo billed annually

Accounts
Unlimited
  • Branded sharing
  • Social inbox (Instagram)
  • Ella AI assistant

Premium Plus

Custom

$48/mo billed annually

Accounts
Unlimited
  • 1:1 onboarding
  • Priority support
  • More Ella AI
  • Custom branding
  • Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
  • The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
  • The rella.co domain is a parked listing; the live product is at getrella.com.

Who it's for

Best for

  • Social media managers
  • Agencies and creator teams collaborating with clients

Look elsewhere if

  • Solo creators who want a link-in-bio
  • Anyone needing the deepest analytics

Platforms it posts to

  • InstagramAuto-publish
  • FacebookAuto-publish
  • TikTokAuto-publish
  • YouTubeAuto-publish
  • PinterestAuto-publish
  • X (Twitter)Auto-publish
  • LinkedInAuto-publish
  • ThreadsAuto-publish

Features

Publishing

3
  • YesContent calendarCalendar plus Kanban boards.
  • PartialBulk uploadBulk auto-posting; CSV unconfirmed.
  • YesAuto-publish

Content & AI

3
  • YesAI captionsElla AI assistant; brand-voice content on Premium+.
  • YesAsset library
  • NoLink in bio

Analytics

1
  • PartialBasic analyticsReporting included; shallower than the analytics-led tools.

Collaboration

3
  • YesTeam rolesMember seats plus free client viewers.
  • YesApprovalsCore differentiator: approvals and workflows.
  • YesClient workspacesUnlimited Social Spaces for clients.

Access

1
  • PartialMobile appPWA, not a native app.

Sources

Rella FAQ

Is Rella free?
No, there's no free plan, but Rella gives you a 14-day free trial so you can test it before you pay.
How much does Rella cost?
Paid plans start at $24 per member / mo. There's a 14-day free trial first.
What platforms does Rella support?
Rella posts to 8 networks, including Instagram, Facebook, TikTok, YouTube, and Pinterest.
Who is Rella best for?
Rella suits social media managers and agencies and creator teams collaborating with clients. It's a weaker fit for solo creators who want a link-in-bio and anyone needing the deepest analytics.

Vendor: Rella Inc., United States

Visit Rella