Verdict
SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.
SocialBu's pitch is that it automates more than its price suggests. Beyond a visual calendar and bulk scheduling, it has a proper automation engine, trigger posts from RSS, fire webhooks, auto-reply to comments and messages, and it backs that with AI content and image generation, a social inbox that handles reviews, and social listening streams on the Super plan and up. It reaches twelve networks, Reddit, Mastodon, and Bluesky included, and the pricing is reasonable: a free plan to start, then $16 to $166 a month on annual billing, scaling by accounts and team members. The caveats are that listening and the richer automations sit on the pricier plans, recycling is automation-based rather than a true evergreen engine, and the company is lightly documented. For small businesses and agencies who want scheduling plus genuine automation and an inbox without paying suite prices, SocialBu is good value. For anyone who wants a polished, well-known brand or the deepest analytics, the bigger names are safer.
Pros and cons
The good
- Real automation: RSS, webhooks, and auto-replies
- AI content and image generation plus a social inbox with reviews
- Twelve networks, including Reddit, Mastodon, and Bluesky
- Affordable, with a free plan and a clear annual discount
The catch
- Listening and richer automations are on the higher plans
- Recycling is automation-based, not a category engine
- Lightly documented company
- Standard caps monthly posts at 800
Pricing
Plan pricing. Verified 4 June 2026.
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social accounts
- 10 lifetime posts
- For trying SocialBu out
Standard
$16/mo billed annually
- Seats
- 4
- Accounts
- 12
- Scheduled posts
- 800
- $19/mo, $16 on annual
- 12 social accounts, up to 4 team members, 800 posts a month
- Automations, bulk import, visual calendar, AI content
Super
Popular$49/mo billed annually
- Seats
- 8
- Accounts
- 30
- Scheduled posts
- Unlimited
- $59/mo, $49 on annual
- 30 social accounts, up to 8 team members, unlimited posts
- Adds analytics, approval workflows, social listening, more automations and AI
Supreme
$166/mo billed annually
- Seats
- 20
- Accounts
- 150
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 150 social accounts, up to 20 team members
- 400 automations, advanced reporting, more listening and AI credits
- Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
- Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
- AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
- Custom plans are available for agencies and large teams.
- Prices are USD, read off the live pricing page.
Who it's for
Best for
- Small businesses and agencies who want scheduling plus automation
- Anyone who wants RSS, webhooks, and auto-replies built in
- People posting to a wide network list including Reddit and Mastodon
Look elsewhere if
- Buyers who want a polished, well-known brand
- Anyone needing the deepest analytics or a true evergreen engine
- Teams who need listening on the cheapest plan
Platforms it posts to
- FacebookAuto-publish
- InstagramAuto-publish
- X (Twitter)Auto-publish
- ThreadsAuto-publish
- LinkedInAuto-publish
- TikTokAuto-publish
- YouTubeAuto-publish
- RedditAuto-publish
- MastodonAuto-publish
- PinterestAuto-publish
- BlueskyAuto-publish
- Google BusinessAuto-publish
Features
Publishing
5- YesContent calendarVisual content calendar.
- YesBulk uploadBulk import and scheduling.
- YesAuto-publishDirect publishing to the connected networks.
- PartialEvergreen recyclingAutomations and RSS auto-posting can repeat content, but no category-based evergreen engine.
- NoAd managementNo paid-ad management.
Content & AI
2- YesAI captionsAI content generation; credits scale with the plan.
- YesAI imagesAI image generation.
Engagement
2- YesSocial inboxSocial inbox for messages, comments, and reviews.
- YesReview managementHandle reviews alongside comments and messages.
Analytics
3- YesBasic analyticsPost and account analytics.
- YesPerformance overviewPerformance dashboards.
- YesAdvanced reportsAdvanced reporting on the higher plans.
Listening
1- YesSocial listeningSocial monitoring streams; Super and up, with matched-item caps.
Collaboration
3- YesTeam rolesTeam members with roles; 4 on Standard, 8 on Super, 20 on Supreme.
- YesApprovalsContent approvals; Super and up.
- YesClient workspacesTeam workspaces for separate brands or clients.
Access
1- YesAPI accessWebhook and automation integrations.
Sources
- SocialBu pricing (accessed 4 June 2026)
SocialBu FAQ
- Is SocialBu free?
- Yes. SocialBu has a free plan, so you can schedule a few posts without paying a cent.
- How much does SocialBu cost?
- Paid plans start at $16 per month. There's also a free plan if you want to start without paying.
- What platforms does SocialBu support?
- SocialBu posts to 12 networks, including Facebook, Instagram, X (Twitter), Threads, and LinkedIn.
- Who is SocialBu best for?
- SocialBu suits small businesses and agencies who want scheduling plus automation, anyone who wants RSS, webhooks, and auto-replies built in, and people posting to a wide network list including Reddit and Mastodon. It's a weaker fit for buyers who want a polished, well-known brand, anyone needing the deepest analytics or a true evergreen engine, and teams who need listening on the cheapest plan.
Vendor: SocialBu · founded 2018
Visit SocialBu