Is Sprout Social free?

No, there's no free plan, but Sprout Social gives you a 30-day free trial so you can test it before you pay.

How much does Sprout Social cost?

Paid plans start at $79 per user a month, billed yearly. There's a 30-day free trial first.

What platforms does Sprout Social support?

Sprout Social posts to 12 networks, including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.

Who is Sprout Social best for?

Sprout Social suits businesses running social as a core function, teams that need listening and deep reporting in one place, and customer-care teams handling high message volume. It's a weaker fit for buyers seeking free scheduling, teams needing only a small publishing queue, and budgets that cannot accommodate seat fees and required add-ons.

Scheduler review

Sprout Social

A high-end social suite with deep listening, inbox, and reporting, priced per seat.

Visit Sprout Social

Reviewed by BSMS · updated 4 June 2026

Price: $79 per user a month, billed yearly
Free scheduling: No
Trial: 30 days
Networks: 12
Best for: Businesses running social as a core function
Last verified: 4 June 2026

Verdict

Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.

Sprout is suited to teams that need publishing, customer-care workflows and reporting in one workspace. Budget for every seat and quote Listening, Premium Analytics and Advocacy separately. Essentials covers up to five profiles, while Professional and Advanced provide unlimited profiles with deeper capabilities. Network support is not uniform: Reddit publishing uses a user identity, Snapchat requires a Public Profile, and mobile publishing omits some desktop-supported networks. Trellis has a metered included allowance; the documented external MCP connector is limited to TikTok performance data.

Pros and cons

The good

Publishing and social-care workflows
Plan-based reporting and add-on listening
Documented Reddit, Bluesky and Snapchat capabilities
Internal and external review workflows

The catch

Seat fees and add-ons increase the total
Essentials and Standard have five-profile limits
External MCP scope is narrower than the main product
Network and mobile format coverage varies

Pricing

Priced per user a month. Verified 14 October 2026.

Essentials

$99per user a month

$79 per user a month billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$79 per seat/mo on annual, $99 monthly
Up to 5 social profiles
Publishing, calendar, and the Smart Inbox
Profile and post-level reporting

Standard

$199per user a month

Billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

USD199/seat/month with annual billing; confirm monthly tariff
$199 per seat/mo on annual, $249 monthly
Up to 5 social profiles
Smart Inbox, review management, and tasks
Unlocks paid add-ons: Listening, Premium Analytics, Advocacy

Professional

Popular

$299per user a month

Billed annually

Seats: 1
Accounts: Unlimited
Scheduled posts: Unlimited

USD299/seat/month with annual billing; confirm monthly tariff
$299 per seat/mo on annual, $399 monthly
Unlimited social profiles
Competitor, tag, and paid reporting
Message tagging and scheduling for optimal send times

Advanced

$399per user a month

Billed annually

Seats: 1
Accounts: Unlimited
Scheduled posts: Unlimited

USD399/seat/month with annual billing; confirm monthly tariff
$399 per seat/mo on annual, $499 monthly
Unlimited social profiles
Chatbots, automated workflows, and helpdesk integrations
AI-enhanced replies, message spike alerts, and the Sprout API

Enterprise

Custom

Accounts: Unlimited

Custom pricing
SSO and advanced security
Premium Listening, Advocacy, and Influencer Marketing add-ons
Dedicated support and professional services

List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
No free plan. There's a 30-day trial with no card required.
USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.

What it really costs

Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.

Sprout Social monthly plan costs by seat count
seats	Essentials
1	$99/mo
3Typical	$297/mo
5	$495/mo
10	$990/mo
25	$2,475/mo
50	$4,950/mo

Monthly billing.

Who it's for

Best for

Businesses running social as a core function
Teams that need listening and deep reporting in one place
Customer-care teams handling high message volume

Look elsewhere if

Buyers seeking free scheduling
Teams needing only a small publishing queue
Budgets that cannot accommodate seat fees and required add-ons

Platform support and publishing method

InstagramAuto-publish
FacebookAuto-publish
X (Twitter)Auto-publish
LinkedInAuto-publish
TikTokAuto-publish
PinterestAuto-publish
YouTubeAuto-publish
ThreadsAuto-publish
BlueskyAuto-publishPublish, manage, and report.
SnapchatAuto-publishPublic Snapchat profiles support Spotlight videos and Stories; personal profiles are excluded.
RedditAuto-publishPublish as a connected Reddit user to the user profile or a subscribed subreddit, not as a subreddit; cannot cross-post to multiple subreddits at once.
Google BusinessAuto-publishWhats New and Event posts; offer, product, video and multi-image posts are not supported by Sprout.

Features

Publishing

YesContent calendar
YesPosting queueSprout Queue auto-fills optimal slots.
YesBulk uploadCSV bulk scheduling, up to 350 messages at once.
YesAuto-publish
YesBest-time schedulingViralPost picks optimal send times.
NoEvergreen recycling
YesLink shorteningSprout link tracking and Bit.ly integration.
YesAd managementBoost posts and report on paid social alongside organic.

Content & AI

YesAI captionsAI Assist writes and refines post copy.
YesHashtag toolsHashtag tracking and performance.
YesAsset libraryDigital asset and content library for images, video, and text snippets.
YesDraftsBuild and save message drafts.
YesContent tagsCampaign and content tagging.
YesCanva integrationCanva and Adobe Express integrations.
YesLink in bioSproutLink link-in-bio page.

Engagement

YesSocial inboxSmart Inbox unifies messages, comments, and mentions; collaboration tools on Standard and up.
YesSaved repliesSaved replies and asset snippets for faster responses.
YesAI repliesEnhance by AI Assist rewrites replies; chatbots and Bot Builder automate them on Advanced.
YesReview managementManage reviews from Google, Yelp, TripAdvisor, Trustpilot, Glassdoor, and the app stores; Standard and up.

Analytics

YesBasic analytics
YesPerformance overviewCross-network performance dashboards.
YesCustom analyticsCustom report builder; deeper with the Premium Analytics add-on.
YesAdvanced reportsPresentation-ready reports; competitor, tag, and paid insights on Professional and up.
YesAudience demographicsAudience demographic insights.
YesCompetitor trackingCompetitor reports; Professional and up.
YesUTM parametersAutomatic UTM parameters on tracked links.
YesExport reportsExport reports to PDF and CSV.

Listening

YesSocial listeningPremium Listening add-on across Bluesky, Facebook, Instagram, Reddit, TikTok, Tumblr, X, YouTube, and the web; Standard and up.
YesSentiment analysisSentiment from listening and the inbox.
YesInfluencer discoveryInfluencer Marketing (Tagger); a separate platform on custom pricing.

Collaboration

YesTeam rolesPer-seat users with roles and permissions.
YesInternal notesNotes on contacts and messages via the social CRM.
YesApprovalsInternal and external message approval workflows.
YesCustom permissionsGranular roles; deeper on Advanced and Enterprise.
YesClient workspacesGroups for managing multiple brands or clients; built for agencies.
YesEmployee advocacyEmployee Advocacy add-on; Standard and up.

Access

YesMobile appiOS and Android apps; current help says mobile publishing excludes Snapchat, Reddit and Bluesky.
NoBrowser extensionNo desktop browser extension; iOS share extension only.
YesTwo-factor auth
YesSingle sign-onSAML single sign-on on Enterprise.
YesAPI accessSprout API on Advanced/Enterprise. The documented external MCP connection is specifically for TikTok published-post performance data; it is not a general publishing API.
PartialMCP accessSprout API on Advanced/Enterprise. The documented external MCP connection is specifically for TikTok published-post performance data; it is not a general publishing API.

Sources and verification

Pricing · checked 14 October 2026
Sprout Social features · checked 4 June 2026
Sprout Social integrations and supported networks · checked 4 June 2026
Company · checked 14 October 2026
Formats · checked 14 October 2026
Reddit · checked 14 October 2026
Mcp · checked 14 October 2026
Trellis · checked 14 October 2026

Sprout Social FAQ

Is Sprout Social free?: No, there's no free plan, but Sprout Social gives you a 30-day free trial so you can test it before you pay.
How much does Sprout Social cost?: Paid plans start at $79 per user a month, billed yearly. There's a 30-day free trial first.
What platforms does Sprout Social support?: Sprout Social posts to 12 networks, including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
Who is Sprout Social best for?: Sprout Social suits businesses running social as a core function, teams that need listening and deep reporting in one place, and customer-care teams handling high message volume. It's a weaker fit for buyers seeking free scheduling, teams needing only a small publishing queue, and budgets that cannot accommodate seat fees and required add-ons.

Compare Sprout Social head to head

Vendor: Sprout Social, Inc. · founded 2010

Visit Sprout Social