Verdict
Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.
Later started life as an Instagram tool and it still thinks like one. The visual planner, where you drag posts around a grid to see how the feed will look before anything goes out, is the thing it does better than almost anyone, and Link in Bio is the other piece people sign up for. Pricing works in social sets rather than channels: one set is a single profile on each of the eight networks it supports, which now means Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, and Snapchat, but no longer X, which Later dropped in 2025. Starter is $25 a month for one set and one user and it caps there, so the moment you need a second brand or a teammate you're on Growth at $50, with extra sets at $15 each after that. Auto-publishing covers most of it, though Instagram Stories still lean on a phone reminder rather than going out on their own, which is an Instagram rule more than a Later one. The deeper work, brand listening, sentiment, and competitor benchmarking, all sits on the top Scale plan, and the influencer marketing Later picked up when it merged with Mavrck is really a separate product with its own pricing, not part of these scheduling plans. If you live on Instagram and care how the grid looks, Later fits. If you want a reorderable evergreen queue, CSV bulk uploads, or X support, look elsewhere.
Pros and cons
The good
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
The catch
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Pricing
Priced per social set / mo. Verified 4 June 2026.
Starter
$18.75/mo billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.5/mo billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.5/mo billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
- Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.
What it really costs
Later charges per social set, so the headline price is for one. Here is the monthly cost as you connect more, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | $25/mo | $65/mo | $110/mo |
| 5 | $25/mo | $95/mo | $110/mo |
| 10 | $25/mo | $170/mo | $170/mo |
| 25 | $25/mo | $395/mo | $395/mo |
| 50 | $25/mo | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Who it's for
Best for
- Instagram-first creators and brands
- Anyone who plans visually and cares how the feed looks
- People who want Link in Bio tied to their scheduling
Look elsewhere if
- Teams that still post to X
- Anyone who wants a reorderable evergreen queue or CSV bulk upload
- Budget teams that need listening or deep reporting below the top plan
Platforms it posts to
- InstagramAuto-publish
- FacebookAuto-publish
- TikTokAuto-publish
- PinterestAuto-publish
- LinkedInAuto-publish
- YouTubeAuto-publish
- ThreadsAuto-publish
- SnapchatAuto-publish
Features
Publishing
10- YesContent calendarCalendar view across all connected profiles.
- NoPosting queueCalendar and visual planner rather than a Buffer-style reorderable queue.
- NoBulk uploadNo native CSV bulk scheduling; built around the calendar and visual planner.
- YesAuto-publishAuto Publish on all plans.
- YesReminder publishingNotification publishing for Instagram Stories, and for Instagram or TikTok where direct publishing isn't available.
- YesBest-time schedulingBest Time to Post for Instagram, Facebook, and TikTok on every plan; multi-profile best times on Growth and up.
- NoEvergreen recyclingNo automatic post recycling.
- YesFirst commentInstagram first comment; all plans.
- YesChannel groupsSocial sets and Access Groups bundle profiles for scheduling and access.
- NoAd managementNo paid ad management; organic scheduling plus separate influencer marketing.
Content & AI
10- YesAI captionsCaption Writer (AI); 5, 50, and 100 AI credits a month by plan.
- NoAI imagesAI is limited to captions and content ideas; no AI image generation.
- YesHashtag toolsHashtag suggestions and auto hashtag suggestions; all plans.
- YesAsset libraryMedia Library; Canva designs and videos transfer straight in. UGC collection on Growth and up.
- YesPost templatesSaved Captions for reuse.
- YesContent ideasAI content ideas; Future Trends and Future Insights surface trending topics on Growth and Scale.
- YesDraftsDraft posts; all plans.
- YesVisual feed plannerSignature feature: drag posts around a grid to preview how the Instagram feed will look before anything goes out.
- YesCanva integrationDirect Canva integration; designs and videos import to the Media Library.
- YesLink in bioLink in Bio (linkin.bio) on all plans: buttons, linked posts, featured media and banners, affiliate links, email collection, Mailchimp, Google Analytics, SEO, and no Later branding.
Engagement
2- YesSocial inboxInstagram, Facebook, and TikTok conversations; Growth and up.
- NoReview managementNo customer-review management.
Analytics
6- YesBasic analyticsPer-network analytics for Instagram, Facebook, TikTok, Pinterest, Threads, and Link in Bio; the history window grows with plan, from 3 months up to 2 years.
- YesPerformance overviewCross-profile performance dashboard with filters and shareable reports.
- YesCustom analyticsCustom analytics; Scale only.
- YesAdvanced reportsCustom analytics and competitive benchmarking, gated to the Scale plan.
- YesCompetitor trackingCompetitive Benchmarking, up to 20 competitors; Scale only.
- YesExport reportsShareable performance reports across connected profiles.
Listening
3- YesSocial listeningBrand Mentions monitoring; Scale only.
- YesSentiment analysisBrand Health tracks brand sentiment; Scale only.
- YesInfluencer discoveryInfluencer marketing (find, manage, and pay influencers) via the Mavrck side of Later; a separate product with its own pricing, not part of these scheduling plans.
Collaboration
6- YesTeam roles1 user on Starter, 2 on Growth, 4 on Scale; extra users $5/mo each on Growth and Scale.
- YesInternal notesCalendar Notes plus post comments and an activity log; Growth and up.
- YesApprovalsInternal and external approval workflows; reviewers don't need a Later login. Growth and up.
- YesCustom permissionsCustom roles and permissions; Growth and up.
- YesClient workspacesAccess Groups organise profiles by brand or client; 1 on Starter, unlimited on Growth and Scale.
- NoEmployee advocacyNo employee advocacy hub.
Access
3- YesMobile appiOS and Android; all plans.
- YesTwo-factor authTwo-factor authentication on all plans.
- YesSingle sign-onSingle sign-on on all plans, Starter included.
Sources
- Later pricing and plan comparison (accessed 4 June 2026)
- Later Help Center: Auto Publish vs. Notification Publishing (accessed 4 June 2026)
- Later influencer marketing tools (accessed 4 June 2026)
- Later Help Center: Ending Support for X (formerly Twitter) (accessed 4 June 2026)
- About Later (Later and Mavrck) (accessed 4 June 2026)
Later FAQ
- Is Later free?
- Yes. Later has a free plan, so you can schedule a few posts without paying a cent.
- How much does Later cost?
- Paid plans start at $18.75 per social set / mo. There's also a free plan if you want to start without paying.
- What platforms does Later support?
- Later posts to 8 networks, including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
- Who is Later best for?
- Later suits Instagram-first creators and brands, anyone who plans visually and cares how the feed looks, and people who want Link in Bio tied to their scheduling. It's a weaker fit for teams that still post to X, anyone who wants a reorderable evergreen queue or CSV bulk upload, and budget teams that need listening or deep reporting below the top plan.
Vendor: Later Media Inc., Vancouver, Canada · founded 2014
Visit Later