Does Later have a free plan?

Yes. Its official plan guide documents limited scheduling, Link in Bio and a calendar limited to two weeks in the past and future. Its exact numerical allowance was not established by the reviewed guide.

How much does Later cost?

Current standard USD tariffs are Starter $25 monthly/$18.75 annual monthly equivalent, Growth $50/$37.50 and Scale $110/$82.50. Annual subscriptions are paid yearly; plan inclusions can differ for legacy subscriptions.

Can Later automatically publish Instagram Stories?

Yes for eligible Business accounts on paid plans. Creator Stories use notifications. Native music, links and stickers are added during an Instagram finish, and the Story guide says collaboration and approval are unavailable.

Can clients approve through a Later link without an account?

The current plan table documents an external comment workflow on Growth and Scale. Comments should not be assumed to be formal approval; check the exact review action your client requires.

Scheduler review

Later

Instagram-first scheduling built around a visual planner and Link in Bio, priced per social set.

Visit Later

Reviewed by BSMS · updated 13 October 2026

Price: Free
Free scheduling: Yes
Trial: 14 days
Networks: 8
Best for: Instagram-first creators and brands
Last verified: 13 October 2026

Verdict

Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.

Later fits a brand that plans visually and uses Link in Bio. Starter includes one social set, one user and 30 scheduled posts per profile per month. Growth is $50 monthly or $37.50 on annual billing for two sets and two users, while Scale is $110 or $82.50 for six sets and four users. Additional sets and users are available on Growth and Scale. Business-account Stories can auto-publish on paid plans; Creator Stories need notifications. Native Story music, links and stickers still require a finish in Instagram. Growth/Scale support internal approvals and outside comments, but an external comment link should not be assumed to provide formal account-free sign-off. Stories have no collaboration or approval workflow in the reviewed guide.

Which Later plan fits?

A social set contains up to one profile from each supported network. Starter is capped at one set and cannot add users or sets. Growth and Scale add sets at $15 monthly or $11.25 on annual billing, and users at $5 or $3.75 respectively.

Post counts apply per social profile per month and count when posts are scheduled. Stories, Reels and carousels consume that allowance. A 30-post Starter allowance leaves little margin for daily posting plus extra formats.

The official plan guide documents Free but does not provide a verified numerical posting allowance. Confirm Settings > Subscription for legacy, promotional and package-based plans.

Practical scheduling guides

Can you schedule Instagram Stories with music, links and stickers?
See which Instagram Stories publish automatically, when music, links and stickers need a reminder, and how Buffer, Later and SocialBee compare in 2026.
Which schedulers support TikTok photo carousels with music?
Compare Metricool, Buffer and Later for TikTok photo carousels with music, including song selection, automatic sound, image limits and reminders.

Compare the workflow

Iconosquare vs Later for Instagram publishing and reporting

Pros and cons

The good

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand

The catch

No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Pricing

Priced per social set a month. Verified 14 October 2026.

Starter

$25per social set a month

$18.75 per social set a month billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50per social set a month

$37.50 per social set a month billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110per social set a month

$82.50 per social set a month billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.

What it really costs

Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.

Later monthly plan costs by social set count
social sets	Starter	Growth	Scale
1Typical	$25/mo	$50/mo	$110/mo
3	Exceeds plan capacity	$65/mo	$110/mo
5	Exceeds plan capacity	$95/mo	$110/mo
10	Exceeds plan capacity	$170/mo	$170/mo
25	Exceeds plan capacity	$395/mo	$395/mo
50	Exceeds plan capacity	$770/mo	$770/mo

Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.

Who it's for

Best for

Instagram-first creators and brands
Anyone who plans visually and cares how the feed looks
People who want Link in Bio tied to their scheduling

Look elsewhere if

Teams that still post to X
Anyone who wants a reorderable evergreen queue or CSV bulk upload
Budget teams that need listening or deep reporting below the top plan

Platform support and publishing method

InstagramAuto-publishFeed and Reel auto-publishing for eligible professional profiles. Automatic Stories require a Business account and paid plan; Creator Stories use notifications. Story music, links and stickers are added in Instagram.
FacebookAuto-publish
TikTokAuto-publishPersonal and Business auto-publishing. Photo posts on desktop and iOS; Auto Add Sound uses recommended music, while a chosen TikTok song uses notifications.
PinterestAuto-publish
LinkedInAuto-publish
YouTubeAuto-publishYouTube Shorts.
ThreadsAuto-publish
SnapchatAuto-publishPricing lists Snapchat Spotlight and Stories.

Features

Publishing

YesContent calendarCalendar view across all connected profiles.
NoPosting queueCalendar and visual planner rather than a Buffer-style reorderable queue.
NoBulk uploadNo native CSV bulk scheduling; built around the calendar and visual planner.
YesAuto-publishAuto Publish on all plans.
YesReminder publishingFor Creator Stories and native music, links and stickers requiring an Instagram/TikTok finish.
YesBest-time schedulingBest Time to Post for Instagram, Facebook, and TikTok on every plan; multi-profile best times on Growth and up.
NoEvergreen recyclingNo automatic post recycling.
YesFirst commentInstagram first comment; all plans.
YesChannel groupsSocial sets and Access Groups bundle profiles for scheduling and access.
NoAd managementNo paid ad management; organic scheduling plus separate influencer marketing.

Content & AI

YesAI captionsCaption Writer (AI); 5, 50, and 100 AI credits a month by plan.
NoAI imagesAI is limited to captions and content ideas; no AI image generation.
YesHashtag toolsHashtag suggestions and auto hashtag suggestions; all plans.
YesAsset libraryMedia Library; Canva designs and videos transfer straight in. UGC collection on Growth and up.
YesPost templatesSaved Captions for reuse.
YesContent ideasAI content ideas; Future Trends and Future Insights surface trending topics on Growth and Scale.
YesDraftsDraft posts; all plans.
YesVisual feed plannerSignature feature: drag posts around a grid to preview how the Instagram feed will look before anything goes out.
YesCanva integrationDirect Canva integration; designs and videos import to the Media Library.
YesLink in bioLink in Bio (linkin.bio) on all plans: buttons, linked posts, featured media and banners, affiliate links, email collection, Mailchimp, Google Analytics, SEO, and no Later branding.

Engagement

YesSocial inboxInstagram, Facebook, and TikTok conversations; Growth and up.
NoReview managementNo customer-review management.

Analytics

YesBasic analyticsPer-network analytics for Instagram, Facebook, TikTok, Pinterest, Threads, and Link in Bio; the history window grows with plan, from 3 months up to 2 years.
YesPerformance overviewCross-profile performance dashboard with filters and shareable reports.
YesCustom analyticsCustom analytics; Scale only.
YesAdvanced reportsCustom analytics and competitive benchmarking, gated to the Scale plan.
YesCompetitor trackingCompetitive Benchmarking, up to 20 competitors; Scale only.
YesExport reportsShareable performance reports across connected profiles.

Listening

YesSocial listeningBrand Mentions monitoring; Scale only.
YesSentiment analysisBrand Health tracks brand sentiment; Scale only.
YesInfluencer discoveryInfluencer marketing (find, manage, and pay influencers) via the Mavrck side of Later; a separate product with its own pricing, not part of these scheduling plans.

Collaboration

YesTeam roles1 user on Starter, 2 on Growth, 4 on Scale; extra users $5/mo each on Growth and Scale.
YesInternal notesCalendar Notes plus post comments and an activity log; Growth and up.
YesApprovalsGrowth/Scale internal approvals and external comments. The plan table does not establish no-login formal approval, and Stories lack collaboration/approval.
YesCustom permissionsCustom roles and permissions; Growth and up.
YesClient workspacesAccess Groups organise profiles by brand or client; 1 on Starter, unlimited on Growth and Scale.
NoEmployee advocacyNo employee advocacy hub.

Access

YesMobile appiOS and Android; all plans.
YesTwo-factor authTwo-factor authentication on all plans.
YesSingle sign-onSingle sign-on on all plans, Starter included.

Sources and verification

Later Help Center: Auto Publish vs. Notification Publishing · checked 4 June 2026
Later influencer marketing tools · checked 4 June 2026
Later Help Center: Ending Support for X (formerly Twitter) · checked 4 June 2026
About Later · checked 14 October 2026
Later current USD tariff · checked 14 October 2026
Choose a Later Social Plan · checked 14 October 2026
Later plan availability · checked 14 October 2026
Later Instagram Stories limits · checked 14 October 2026
Later TikTok publishing and Auto Add Sound · checked 13 October 2026

Later FAQ

Does Later have a free plan?: Yes. Its official plan guide documents limited scheduling, Link in Bio and a calendar limited to two weeks in the past and future. Its exact numerical allowance was not established by the reviewed guide.
How much does Later cost?: Current standard USD tariffs are Starter $25 monthly/$18.75 annual monthly equivalent, Growth $50/$37.50 and Scale $110/$82.50. Annual subscriptions are paid yearly; plan inclusions can differ for legacy subscriptions.
Can Later automatically publish Instagram Stories?: Yes for eligible Business accounts on paid plans. Creator Stories use notifications. Native music, links and stickers are added during an Instagram finish, and the Story guide says collaboration and approval are unavailable.
Can clients approve through a Later link without an account?: The current plan table documents an external comment workflow on Growth and Scale. Comments should not be assumed to be formal approval; check the exact review action your client requires.

Compare Later head to head

Vendor: Later Media Inc.

Visit Later