Is Later or Post Planner cheaper?

Post Planner is cheaper to start, from $7 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Post Planner have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Post Planner?

Later is the stronger pick for Instagram-first creators and brands, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.

Head to head

Later vs Post Planner

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Post Planner

Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.

From: $7 /mo
Free plan

Visit Post Planner

Bottom line

Later and Post Planner both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Post Planner for Solo creators and small businesses on a tight budget.

Features compared

Feature	Later	Post Planner
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	No	Not assessed
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	Yes	No

Platforms compared

Network	Later	Post Planner
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	No
Google Business	No	Auto
Snapchat	Auto	No

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Post Planner

Free

Seats: 1
Accounts: 1
Scheduled posts: 15

1 social account, 1 user, 15 scheduled posts
3 daily posts per account, 100 AI credits a day
Basic scheduling and content discovery

Starter

$12 /mo

$7/mo billed annually

Seats: 1
Accounts: 3
Scheduled posts: 150

$12/mo, $7 on annual ($84/yr)
3 social accounts, 1 user, 150 scheduled posts
12 daily posts per account, 1,000 AI credits a day

Growth

Popular

$49 /mo

$37/mo billed annually

Seats: 2
Accounts: 12
Scheduled posts: 1000

$49/mo, $37 on annual ($444/yr)
12 social accounts, 2 users, 1,000 scheduled posts
18 daily posts per account, 20,000 AI credits a day, analytics

Business

$79 /mo

$57/mo billed annually

Seats: 5
Accounts: 25
Scheduled posts: 5000

$79/mo, $57 on annual ($684/yr)
25 social accounts, 5 users, 5,000 scheduled posts
24 daily posts per account, 40,000 AI credits a day, analytics

Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Post Planner

Strong content-discovery engine with predicted-performance ratings
Cheap, with a real free plan and a $7 entry on annual billing
Evergreen recycling and a simple posting plan
Publishes to eight networks with AI content built in
No social inbox, and no Threads or Bluesky
Analytics are basic and only from the Growth plan up
AI is capped by a daily credit allowance
No approval workflows, client workspaces, or white-label

Later vs Post Planner: FAQ

Is Later or Post Planner cheaper?: Post Planner is cheaper to start, from $7 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Post Planner have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Post Planner?: Later is the stronger pick for Instagram-first creators and brands, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.