Head to head
Later vs Planable
Last updated 4 June 2026
vs
Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.
- From
- $18.75 per social set / mo
- Free plan
A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Later and Planable both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Planable for Agencies and teams that need client sign-off before posting.
Features compared
| Feature | Later | Planable |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Later | Planable |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Google Business | No | Auto |
| Snapchat | Auto | No |
Pricing
Later
Starter
$25 per social set / mo
$18.75/mo billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$50 per social set / mo
$37.5/mo billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$110 per social set / mo
$82.5/mo billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
- Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.
Planable
Free
Free
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 50
- 50 posts total, then you upgrade (no time limit, no card)
- 1 workspace, up to 4 social pages
- Unlimited users
- Feed and Calendar views, optional approval
Basic
$39 per workspace / mo
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- 60 posts per workspace each month, 4 social pages
- Unlimited users
- Feed and Calendar views, none and optional approval
- 10GB media storage
Pro
Popular$59 per workspace / mo
$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
Custom
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for teams that need more than 5 workspaces
- 50 social pages per workspace, unlimited posts and campaigns
- Multi-level approvals and List view
- SSO, 24-month post storage, dedicated account manager
- Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
- Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
- Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
- The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
- Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Analytics and the social inbox cost extra per workspace
- Per-workspace pricing adds up fast for agencies with many clients
- No Bluesky, Mastodon, or link-in-bio
- Reporting is light and there is no real evergreen recycling
Later vs Planable: FAQ
- Is Later or Planable cheaper?
- Later is cheaper to start, from $18.75 against $33 for Planable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Later or Planable have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Later or Planable?
- Later is the stronger pick for Instagram-first creators and brands, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.