Head to head
Hootsuite vs Planable
Last updated 4 June 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Planable is the pick for agencies and teams that need client sign-off before posting, and it's the only one of the two with a free plan. Hootsuite fits small teams that need listening and reporting in one place better, and it adds social listening and competitor tracking that Planable leaves out.
Planable starts cheaper, $33 per workspace / mo against $99 per user / mo for Hootsuite. They bill on different units, so the real gap depends on how much you run. Hootsuite adds social listening and competitor tracking that Planable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planable has a free plan; Hootsuite doesn't, though it offers a 30-day trial.
- Planable starts at $33 per workspace / mo, Hootsuite at $99 per user / mo.
- Only Hootsuite reaches Bluesky.
- Only Planable reaches Google Business.
- Hootsuite has social listening; Planable doesn't.
- Hootsuite has competitor tracking; Planable doesn't.
- Hootsuite has link in bio; Planable doesn't.
- Hootsuite has ad management; Planable doesn't.
Features compared
| Feature | Hootsuite | Planable |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Hootsuite | Planable |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo on annual, $149 monthly
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
- 7-day mention search, benchmark vs 5 competitors
Advanced
Popular$249/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $249 per user/mo on annual, $399 monthly
- Unlimited social accounts
- Bulk schedule up to 350 posts at once
- Custom reports, approval workflows, 30-day listening
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
- No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
- Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
- Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.
What it really costs
Hootsuite charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Standard | Advanced |
|---|---|---|
| 1 | $149/mo | $399/mo |
| 3Typical | $447/mo | $1197/mo |
| 5 | $745/mo | $1995/mo |
| 10 | $1490/mo | $3990/mo |
| 25 | $3725/mo | $9975/mo |
| 50 | $7450/mo | $19950/mo |
Monthly billing.
Planable
Free
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 50
- 50 posts total, then you upgrade (no time limit, no card)
- 1 workspace, up to 4 social pages
- Unlimited users
- Feed and Calendar views, optional approval
Basic
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- 60 posts per workspace each month, 4 social pages
- Unlimited users
- Feed and Calendar views, none and optional approval
- 10GB media storage
Pro
Popular$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for teams that need more than 5 workspaces
- 50 social pages per workspace, unlimited posts and campaigns
- Multi-level approvals and List view
- SSO, 24-month post storage, dedicated account manager
- Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
- Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
- Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
- The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
- Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.
What it really costs
Planable charges per workspace, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3Typical | $117/mo | $177/mo |
| 5 | $195/mo | $295/mo |
| 10 | $390/mo | $590/mo |
| 25 | $975/mo | $1475/mo |
| 50 | $1950/mo | $2950/mo |
Monthly billing. Annual billing takes about 2 months off.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Analytics and the social inbox cost extra per workspace
- Per-workspace pricing adds up fast for agencies with many clients
- No Bluesky, Mastodon, or link-in-bio
- Reporting is light and there is no real evergreen recycling
Hootsuite vs Planable: FAQ
- Is Hootsuite or Planable cheaper?
- Planable is cheaper to start, from $33 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Planable have a free plan?
- Planable has a free plan; Hootsuite does not, though it offers a 30-day trial.
- Which is better, Hootsuite or Planable?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.