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Best Social Media Scheduler

Availability notice

ContentCal

Historical content calendar acquired by Adobe; the standalone service ended March 31, 2023.

This scheduler is no longer available. This review is kept as a historical record.

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Reviewed by BSMS · updated 4 June 2026

Price
Standalone scheduler unavailable
Free scheduling
Unavailable
Networks
Historical support
Last verified
4 June 2026

Verdict

ContentCal is a historical product. Adobe acquired it and ended the standalone service on March 31, 2023; current buyers should assess Adobe Express Content Scheduler separately.

Keep ContentCal as an archival reference rather than a current buying option. Adobe confirms the acquisition, and its staff announced the March 31, 2023 end of life. Historical collaboration and publishing features are not current entitlements and should not be carried into active comparison scores. Adobe Express Content Scheduler is the successor route, but its present permissions, networks and approval capabilities need their own evaluation.

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Pros and cons

The good

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration

The catch

  • Standalone service ended March 31, 2023
  • Historical features do not establish Adobe Express feature parity
  • No current standalone subscription

Pricing

Plan pricing. Verified 14 October 2026.

Historical plan details only. This standalone scheduler is no longer available.

  • Adobe announced the acquisition in December 2021 and subsequently confirmed completion. The standalone ContentCal service ended March 31, 2023.
  • No current standalone subscription is available. Adobe Express Content Scheduler is a separate current product; do not assume one-to-one feature parity.

Who it's for

Best for

    Look elsewhere if

    • Anyone choosing a tool today, since the standalone product is closed

    Platform support and publishing method

    These platform details describe the historical service. The standalone product is no longer available.

    • FacebookHistorical supportHistorical; the standalone product is discontinued.
    • InstagramHistorical supportHistorical.
    • X (Twitter)Historical supportHistorical.
    • LinkedInHistorical supportHistorical.
    • PinterestHistorical supportHistorical.
    • Google BusinessHistorical supportHistorical.
    • TikTokHistorical supportHistorical.

    Features

    These are historical features, left out of current capability comparisons.

    Publishing

    3
    • HistoricalContent calendarA shared content calendar and content hub; historical.
    • HistoricalPosting queueA pinboard/queue to collect and plan posts; historical.
    • HistoricalAuto-publishScheduled publishing; historical.

    Content & AI

    2
    • HistoricalAsset libraryMedia and content library; historical.
    • HistoricalDraftsDraft and plan posts; historical.

    Engagement

    1
    • HistoricalSocial inboxAn engagement inbox was added later; historical.

    Analytics

    1
    • HistoricalBasic analyticsBasic analytics; historical.

    Collaboration

    3
    • HistoricalTeam rolesTeam collaboration with roles; historical.
    • HistoricalInternal notesComments and notes on planned posts; historical.
    • HistoricalApprovalsApproval workflows were a core strength; historical.

    Access

    1
    • HistoricalMobile appMobile app; historical.

    Sources and verification

    ContentCal FAQ

    Is ContentCal still available?
    ContentCal is a historical product. Adobe acquired it and ended the standalone service on March 31, 2023; current buyers should assess Adobe Express Content Scheduler separately.
    Can I buy a current ContentCal subscription?
    The standalone service is no longer available. Historical prices and capabilities are not current subscription entitlements.

    Compare ContentCal head to head

    Vendor: ContentCal, United Kingdom