Best Social Media Scheduler

Verdict

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

ContentCal earned a loyal following as a clean, approachable content calendar: a shared planning board, a tidy approval flow, and a content hub that made it easy for a team or a client to see what was going out and sign off before it did. Adobe acquired it in December 2021 for a reported nine figures, its first UK startup acquisition, and shut the standalone product down on 31 March 2023. The scheduling and calendar features were absorbed into Adobe Express as the Content Scheduler, aimed at creators and small businesses. If you're comparing older reviews that still list ContentCal as a live option, treat them as out of date: the product no longer exists on its own. If you liked what ContentCal did, the closest path now is Adobe Express Content Scheduler, covered separately, or one of the approval-first tools like Planable, Gain, or HeyOrca.

Pros and cons

The good

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration

The catch

  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

Pricing

Plan pricing. Verified 4 June 2026.

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Who it's for

Best for

    Look elsewhere if

    • Anyone choosing a tool today, since the standalone product is closed

    Platforms it posts to

    • FacebookAuto-publish
    • InstagramAuto-publish
    • X (Twitter)Auto-publish
    • LinkedInAuto-publish
    • PinterestAuto-publish
    • Google BusinessAuto-publish
    • TikTokReminder only

    Features

    Publishing

    3
    • YesContent calendarA shared content calendar and content hub; historical.
    • YesPosting queueA pinboard/queue to collect and plan posts; historical.
    • YesAuto-publishScheduled publishing; historical.

    Content & AI

    2
    • YesAsset libraryMedia and content library; historical.
    • YesDraftsDraft and plan posts; historical.

    Engagement

    1
    • YesSocial inboxAn engagement inbox was added later; historical.

    Analytics

    1
    • YesBasic analyticsBasic analytics; historical.

    Collaboration

    3
    • YesTeam rolesTeam collaboration with roles; historical.
    • YesInternal notesComments and notes on planned posts; historical.
    • YesApprovalsApproval workflows were a core strength; historical.

    Access

    1
    • YesMobile appMobile app; historical.

    Sources

    ContentCal FAQ

    Is ContentCal free?
    No. ContentCal has no free plan or free trial, so you pay from the start.
    How much does ContentCal cost?
    ContentCal is quoted custom, so the price comes from talking to their team.
    What platforms does ContentCal support?
    ContentCal posts to 7 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest.
    Who is ContentCal best for?
    ContentCal suits . It's a weaker fit for anyone choosing a tool today, since the standalone product is closed.

    Vendor: ContentCal, United Kingdom · founded 2016

    Visit ContentCal