Verdict
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
Zoho Social does the job well and its real edge is the family it belongs to. If you already run Zoho CRM or Desk, the integration is the reason to pick it: social leads and conversations land in your CRM, which most standalone schedulers can't touch. On its own it's a solid all-rounder, with direct publishing to a dozen channels, a monitoring dashboard for keywords and mentions on Professional, a unified inbox and approval workflows on Premium, and a generous free plan that sticks around after the trial. The pricing takes a read. The business plans are billed per brand per team member, so the friendly $10-a-month Standard is for one brand and one person, and extra brands (about $19.50 each) and members ($10 each) stack on top; if you manage several brands you jump to the flat agency plans instead. WhatsApp and Telegram Business only show up on Premium, and there's no evergreen recycling queue or visual feed planner. If you're in the Zoho world already, this is close to a default. If you're not, it's a capable, fairly priced option that earns less of a special claim.
Pros and cons
The good
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
The catch
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
Pricing
Plan pricing. Verified 4 June 2026.
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$15 /mo
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$40 /mo
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$65 /mo
$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$320 /mo
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$460 /mo
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Who it's for
Best for
- Businesses already using Zoho CRM or the wider Zoho suite
- Single-brand teams that want monitoring and reporting without paying enterprise prices
- Agencies that want flat per-plan pricing across many brands
Look elsewhere if
- Solo creators put off by per-brand-per-member maths
- Anyone who wants an evergreen recycling queue or a visual feed planner
- Teams that need WhatsApp or Telegram on a cheaper plan
Platforms it posts to
- FacebookAuto-publish
- InstagramAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- Google BusinessAuto-publish
- YouTubeAuto-publish
- PinterestAuto-publish
- TikTokAuto-publish
- MastodonAuto-publish
- ThreadsAuto-publish
- BlueskyAuto-publish
- TelegramAuto-publish
Features
Publishing
10- YesContent calendarPublishing calendar and social calendar across brands.
- YesPosting queueCustomQ posting queue on Professional; SmartQ auto-optimised queue on Premium and up.
- YesBulk uploadBulk scheduling; Professional and up.
- YesAuto-publishDirect publishing to the connected channels.
- YesBest-time schedulingSmartQ predicts and posts at the best times; Premium and up.
- PartialEvergreen recyclingRepeat posting and scheduled reposts on Professional, but no category-based evergreen engine like SocialBee or MeetEdgar.
- YesFirst commentInstagram first comment; Professional and up.
- YesLink shorteningzurl on Standard, Bit.ly integration on Professional.
- YesCustom video coversCustom video thumbnails; Professional and up.
- NoAd managementNo paid-ad creation or boosting.
Content & AI
7- YesAI captionsZia AI assistant for captions and ideas; credit-limited (5 on Free, 40 on Standard and Professional, 80 on Premium and Agency).
- YesHashtag toolsZia suggests hashtags.
- YesAsset libraryMedia library and Cloudpicker for cloud storage; Professional and up.
- YesDraftsSave posts as drafts; Standard and up.
- NoVisual feed plannerNo drag-and-drop Instagram feed/grid planner.
- YesCanva integrationCanva integration, plus a built-in image editor.
- YesLink in bioLinkthread by Zoho Social, a link-in-bio page.
Engagement
1- YesSocial inboxMessages on Professional; a unified Inbox for comments and DMs on Premium and up.
Analytics
9- YesBasic analyticsSummary reports on Standard; post insights and popular posts on Professional.
- YesPerformance overviewReports dashboard across brands; Premium and up.
- YesCustom analyticsCustom reports; Premium and up.
- YesAdvanced reportsCustom, exportable, shareable reports on Premium; agency-branded reports on the Agency plans.
- YesAudience demographicsAudience and engagement stats within the reports.
- YesUTM parametersUTM parameters; Premium and up.
- YesExport reportsExport and share reports; Premium and up.
- YesBranded reportsAgency-branded reports on the Agency plans.
- PartialROI trackingSocial leads and contacts flow into Zoho CRM and Desk for lead attribution on Premium and up, rather than a Google Analytics ROI view.
Listening
1- YesSocial listeningMonitoring dashboard tracks keywords, mentions, and connections; Professional and up.
Collaboration
6- YesTeam rolesTeam members with custom roles on Premium and up.
- YesInternal notesDiscuss posts and collaborate, with built-in team audio, video, and chat; Premium and up.
- YesApprovalsContent approvals and workflow; Premium and up.
- YesCustom permissionsManage custom roles; Premium and up.
- YesClient workspacesClient invite, customizable client portal, and per-client views on the Agency plans.
- NoEmployee advocacyNo employee advocacy hub.
Access
2- YesMobile appAndroid and iOS apps.
- YesBrowser extensionzShare browser extension on every plan.
Sources
- Zoho Social plans and pricing (accessed 4 June 2026)
- Zoho Social supported channels (accessed 4 June 2026)
- About Zoho Corporation (accessed 4 June 2026)
Zoho Social FAQ
- Is Zoho Social free?
- Yes. Zoho Social has a free plan, so you can schedule a few posts without paying a cent.
- How much does Zoho Social cost?
- Paid plans start at $10 per month. There's also a free plan if you want to start without paying.
- What platforms does Zoho Social support?
- Zoho Social posts to 12 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and Google Business.
- Who is Zoho Social best for?
- Zoho Social suits businesses already using Zoho CRM or the wider Zoho suite, single-brand teams that want monitoring and reporting without paying enterprise prices, and agencies that want flat per-plan pricing across many brands. It's a weaker fit for solo creators put off by per-brand-per-member maths, anyone who wants an evergreen recycling queue or a visual feed planner, and teams that need WhatsApp or Telegram on a cheaper plan.
Vendor: Zoho Corporation, Chennai, India · founded 1996
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