Scheduler review
Zoho Social
Publishing, monitoring, reporting and Zoho CRM integration, with bundled brand/team plans and optional add-ons.
Reviewed by BSMS · updated 4 June 2026
- Price
- Paid scheduling; confirm regional offer
- Free scheduling
- No
- Trial
- 15 days
- Networks
- 13
- Best for
- Businesses already using Zoho CRM or the wider Zoho suite
- Last verified
- 4 June 2026
Verdict
Zoho Social combines publishing, monitoring and reporting with Zoho CRM and Desk integration. Business and agency plans bundle brands and members; optional extras are separate charges. The Free edition publishes immediately but does not schedule.
Compare the included brands, team members and workflow entitlements rather than multiplying the headline price per member. Professional adds monitoring and bulk/repeat scheduling; Premium adds unified Inbox and approval workflows. Current support includes Snapchat and Arattai, while WhatsApp and Telegram are messaging connections rather than equivalent scheduled feeds. Native MCP covers publishing and media workflows. Confirm region-specific pricing and add-ons before purchase.
Pros and cons
The good
- Zoho CRM and Desk integration
- Publishing plus monitoring and reporting
- Native MCP publishing and media workflows
- Bundled agency plans
The catch
- Free edition excludes scheduling
- Inbox and approvals require higher tiers
- Extra brands and members are plan-dependent charges
- Messaging connections do not all support feed publishing
Pricing
Plan pricing. Verified 14 October 2026.
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Immediate publishing only; the Free edition does not schedule posts
- Forever free after the 15-day all-access trial
Standard
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
PopularBilled annually
- Seats
- 3
- Accounts
- 16
- 1 bundled brand(s); 16 channel connections; 3 team member(s)
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
Billed annually
- Seats
- 5
- Accounts
- 160
- 10 bundled brand(s); 160 channel connections; 5 team member(s)
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
Billed annually
- Seats
- 5
- Accounts
- 320
- 20 bundled brand(s); 320 channel connections; 5 team member(s)
- All Agency features, with 10 more brands available as add-ons
- Business plans bundle one brand and included members; Agency/Agency Plus bundle ten/twenty brands and five members. Do not multiply the headline price by every bundled team member.
- US official pricing search extracts corroborate annual monthly equivalents of USD10/30/40/230/330. The current extracted page hides monthly prices, so monthly numeric tariffs are unconfirmed here.
- Extra brands and members are separately priced, plan-dependent add-ons. Regional currency and applicable taxes must be checked directly; no currency conversion has been used.
- Free includes one brand, six channels and one member but excludes scheduling. A fifteen-day trial is advertised.
- Standard/Professional list fourteen connections including Snapchat and Arattai. Premium adds WhatsApp and Telegram inbox connections; not every connection is a scheduled publishing destination.
Who it's for
Best for
- Businesses already using Zoho CRM or the wider Zoho suite
- Single-brand teams that want monitoring and reporting without paying enterprise prices
- Agencies that want flat per-plan pricing across many brands
Look elsewhere if
- Buyers expecting the Free edition to schedule posts
- Teams needing Premium inbox or approval features on a lower tier
Platform support and publishing method
- FacebookAuto-publish
- InstagramAuto-publishEligible Stories can publish directly; media guide distinguishes one-file direct Stories from up-to-ten-file reminder workflows.
- X (Twitter)Auto-publish
- LinkedInAuto-publishProfiles and Company Pages, including supported document formats.
- Google BusinessAuto-publish
- YouTubeAuto-publishStandard and up.
- PinterestAuto-publishStandard and up.
- TikTokAuto-publishStandard and up.
- MastodonAuto-publishStandard and up.
- ThreadsAuto-publishStandard and up.
- BlueskyAuto-publishStandard and up.
- TelegramNo direct publishingPremium/Agency/Agency Plus Inbox integration for Telegram conversations; scheduled channel publishing is not established.
- SnapchatAuto-publishSpotlight and Stories supported; Standard and above.
- ArattaiAuto-publishArattai channel posts and Stories; confirm connected-channel eligibility.
- WhatsAppNo direct publishingPremium and agency Inbox/messaging connection; not a public social-feed scheduler.
Features
Publishing
10- YesContent calendarPaid plans provide a publishing calendar. The Free edition does not schedule posts.
- YesPosting queueCustomQ posting queue on Professional; SmartQ auto-optimised queue on Premium and up.
- YesBulk uploadBulk scheduling; Professional and up.
- YesAuto-publishDirect publishing to the connected channels.
- YesBest-time schedulingSmartQ predicts and posts at the best times; Premium and up.
- PartialEvergreen recyclingRepeat posting and scheduled reposts on Professional, but no category-based evergreen engine like SocialBee or MeetEdgar.
- YesFirst commentInstagram first comment; Professional and up.
- YesLink shorteningzurl on Standard, Bit.ly integration on Professional.
- YesCustom video coversCustom video thumbnails; Professional and up.
- Not confirmedAd managementNot confirmed.
Content & AI
7- YesAI captionsZia AI assistant for captions and ideas; credit-limited (5 on Free, 40 on Standard and Professional, 80 on Premium and Agency).
- YesHashtag toolsZia suggests hashtags.
- YesAsset libraryMedia library and Cloudpicker for cloud storage; Professional and up.
- YesDraftsSave posts as drafts; Standard and up.
- Not confirmedVisual feed plannerNot confirmed.
- YesCanva integrationCanva integration, plus a built-in image editor.
- YesLink in bioLinkthread by Zoho Social, a link-in-bio page.
Engagement
1- YesSocial inboxMessages on Professional; a unified Inbox for comments and DMs on Premium and up.
Analytics
9- YesBasic analyticsReport date-history allowance is fifteen days on Standard, three months Professional and one year Premium, subject to network availability.
- YesPerformance overviewReports dashboard across brands; Premium and up.
- YesCustom analyticsCustom reports; Premium and up.
- YesAdvanced reportsCustom, exportable, shareable reports on Premium; agency-branded reports on the Agency plans.
- YesAudience demographicsAudience and engagement stats within the reports.
- YesUTM parametersUTM parameters; Premium and up.
- YesExport reportsExport and share reports; Premium and up.
- YesBranded reportsAgency-branded reports on the Agency plans.
- PartialROI trackingSocial leads and contacts flow into Zoho CRM and Desk for lead attribution on Premium and up, rather than a Google Analytics ROI view.
Listening
1- YesSocial listeningMonitoring dashboard tracks keywords, mentions, and connections; Professional and up.
Collaboration
6- YesTeam rolesTeam members with custom roles on Premium and up.
- YesInternal notesDiscuss posts and collaborate, with built-in team audio, video, and chat; Premium and up.
- YesApprovalsContent approvals and workflow; Premium and up.
- YesCustom permissionsManage custom roles; Premium and up.
- YesClient workspacesClient invite, customizable client portal, and per-client views on the Agency plans.
- Not confirmedEmployee advocacyNot confirmed.
Access
4- YesMobile appAndroid and iOS apps.
- YesBrowser extensionzShare browser extension on every plan.
- Not confirmedAPI accessNative MCP is confirmed; separate public REST API availability and entitlement have not been established.
- YesMCP accessNative Zoho Social MCP has publishing, scheduling, drafts, media, validation and schedule-management tools. Do not infer analytics or inbox tools from broader product capabilities; confirm plan entitlement.
Sources and verification
- Pricing · checked 14 October 2026
- Zoho Social supported channels · checked 4 June 2026
- About · checked 14 October 2026
- Zoho Social Free plan: scheduling excluded · checked 13 October 2026
- Pricing Us · checked 14 October 2026
- Plan Comparison · checked 14 October 2026
- Snapchat · checked 14 October 2026
- Arattai · checked 14 October 2026
- Telegram · checked 14 October 2026
- Media · checked 14 October 2026
- History · checked 14 October 2026
- Mcp · checked 14 October 2026
- Mcp Launch · checked 14 October 2026
Zoho Social FAQ
- Can Zoho Social Free schedule posts?
- No. Zoho documents a Free edition, but it excludes scheduling. Evaluate a paid plan for future publication.
Compare Zoho Social head to head
Vendor: Zoho Corporation · founded 1996
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