Head to head
Vista Social vs Zoho Social
Last updated 4 June 2026
vs
Vista Social packs a lot into one tool: scheduling to a dozen networks, a unified inbox with DM automations, listening, review management, competitor analysis, and a link-in-bio page. It used to be the cheap option, but it dropped its free plan and reset pricing higher, so the entry is now $79 a month.
- From
- $64 /mo
- Free plan
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
- From
- $10 /mo
- Free plan
Bottom line
Vista Social and Zoho Social both cover the basics; the right one comes down to how you post. Vista Social is the stronger pick for Agencies and teams that want publishing, listening, and review management in one tool; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.
Features compared
| Feature | Vista Social | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Vista Social | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Auto | No | |
| Snapchat | Auto | No |
| Telegram | No | Auto |
Pricing
Vista Social
Professional
$79 /mo
$64/mo billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $79/mo, $64 on annual ($758/yr)
- 15 social profiles, 3 users
- Planning, engagement, reports, listening (own profiles), review management
- Vista Page link-in-bio, DM automations, 2,500 AI credits/mo
Advanced
Popular$149 /mo
$120/mo billed annually
- Seats
- 6
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $120 on annual ($1,430/yr)
- 30 social profiles, 6 users
- Adds advanced workflows and reporting, Zapier/Make/MCP integrations
- Advanced DM automations and Vista Page, 10,000 AI credits/mo
Scale
$349 /mo
$304/mo billed annually
- Seats
- 10
- Accounts
- 70
- Scheduled posts
- Unlimited
- $349/mo, $304 on annual ($3,638/yr)
- 70 social profiles, 10 users
- Adds white-label setup, client profile connect, unlimited AI assistant
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- Sentiment detection, premium analytics, brand safety and compliance
- Dedicated account manager, custom integrations, SSO, data migration
- Flat, quota-bundled plans: each tier bundles a set number of social profiles and users, and you move up a plan as you grow rather than buying one profile at a time. Extra users run about $3.75 a month each, and extra profiles are available on the higher tiers.
- X (Twitter) is a paid add-on at $29 a month on every plan (publishing, boosting, automations, and analytics), because of X's API pricing.
- Social listening is free for your own profiles; listening across social, web, and news is a $75-a-month add-on. Employee Advocacy is a separate $199-a-month add-on for 25 employees.
- There's no free plan (Vista Social dropped its old free tier and cheaper Standard plan when it revamped pricing); the way in is a 14-day trial, no card required.
- Annual billing is about 20% cheaper: Professional works out to $64 a month, Advanced $120, Scale $304.
- DM automation contacts are capped per plan (10,000 / 25,000 / 100,000), and the AI assistant is credit-limited (2,500 / 10,000 / unlimited a month).
- Prices are USD, read off the live pricing page by toggling monthly and yearly and cross-checked against current third-party listings.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$15 /mo
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$40 /mo
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$65 /mo
$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$320 /mo
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$460 /mo
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Pros and cons
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No free plan anymore, and the entry price jumped to $79 a month
- X, deeper listening, and employee advocacy are paid add-ons
- AI and DM automations are capped per plan
- A lot of tool to learn if you only need basic scheduling
Zoho Social
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
Vista Social vs Zoho Social: FAQ
- Is Vista Social or Zoho Social cheaper?
- Zoho Social is cheaper to start, from $10 against $64 for Vista Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Vista Social or Zoho Social have a free plan?
- Zoho Social has a free plan; Vista Social does not, though it offers a 14-day trial.
- Which is better, Vista Social or Zoho Social?
- Vista Social is the stronger pick for agencies and teams that want publishing, listening, and review management in one tool, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.