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Best Social Media Scheduler

Scheduler review

Loomly

Guided post creation with per-network mockups and approval rounds, built for teams that review before they publish.

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Reviewed by BSMS · updated 4 June 2026

Price
$49 a month, billed yearly
Free scheduling
No
Trial
15 days
Networks
9
Best for
Teams and agencies that need approval rounds and client sign-off
Last verified
4 June 2026

Verdict

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

Loomly is built around the post itself. You start from a calendar that hands you ideas (holidays, events, X trends, RSS), it nudges you with optimization tips for each network, and it renders a mockup so you see the post the way it will actually appear on Instagram or LinkedIn before anyone signs off. That sign-off is the other half of the tool: multi-tier approval workflows with comments you keep private to the team or open up to a client, version history, and per-calendar separation for each brand. The AI Assistant sits across all of it, drafting captions and replies and turning analytics into plain insights, on every paid plan but capped by a monthly usage allowance. The current integration directory lists eight direct-publishing networks plus Snapchat notifications; X is not listed, so confirm X availability before relying on legacy references. Loomly has also quietly added a small social listening feature, though it is capped at a handful of searches a month rather than the always-on monitoring the big suites run. The catch is the pricing. There is no free plan, the entry Starter is $65 a month for 12 accounts and 3 users, and the moment you outgrow that the only step up is Beyond at $332, with no mid-tier and no way to buy a few extra accounts on the side. If you want guidance on what to post and a clean approval loop with clients, Loomly earns its place. If you want a cheap solo plan, an evergreen recycling queue, or a link-in-bio page, look elsewhere.

Pros and cons

The good

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Current directory covers eight direct networks and Snapchat notifications
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat

The catch

  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month

Pricing

Plan pricing. Verified 4 June 2026.

Starter

Popular
$65a month

$49 a month billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332a month

$249 a month billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.

Who it's for

Best for

  • Teams and agencies that need approval rounds and client sign-off
  • People who want help deciding what to post, not just a place to schedule it
  • Small teams that fit inside Starter's 12 accounts and 3 users

Look elsewhere if

  • Solo creators after a free or cheap plan
  • Teams that land between Starter and Beyond and resent the price jump
  • Anyone who wants an evergreen recycling queue or a link-in-bio page

Platform support and publishing method

  • FacebookAuto-publish
  • InstagramAuto-publishDirect publishing of Posts, Stories, Reels, and Carousels.
  • X (Twitter)Not confirmedX is absent from the current integration directory; older copy references X. Confirm current connection support.
  • LinkedInAuto-publish
  • PinterestAuto-publish
  • TikTokAuto-publishDirect video publishing.
  • YouTubeAuto-publishLong-form videos and Shorts; repurposes short-form video to YouTube Shorts.
  • Google BusinessAuto-publish
  • ThreadsAuto-publish
  • SnapchatReminder onlyPush-notification publishing so you can use native Snapchat settings by hand; no direct API publishing.

Features

Publishing

11
  • YesContent calendarA dedicated content calendar per brand or client, with drag-and-drop scheduling and Calendar, List, and Post views.
  • NoPosting queueScheduling is calendar and time-slot based, not a refillable posting queue.
  • YesBulk uploadBulk posting to schedule many posts at once.
  • YesAuto-publishDirect publishing to the connected networks.
  • YesReminder publishingPush-notification publishing for Snapchat, where there is no direct API.
  • YesBest-time schedulingBest-time-to-post suggestions.
  • PartialEvergreen recyclingRecurring posts can repeat on a schedule, but there is no category-based evergreen queue like SocialBee or MeetEdgar.
  • YesDuplicate postsDuplicate posts and quick-post placeholders, including across calendar groups.
  • YesLink shorteningBuilt-in loom.ly link shortener with click analytics.
  • YesCustom video coversAdd cover images for video posts on supported channels.
  • PartialAd managementBoost and sponsor Facebook and Instagram posts with audience targeting; not a full ads manager.

Content & AI

11
  • YesAI captionsThe AI Assistant generates and rewrites post copy (Post Generation); on every paid plan, capped by a monthly AI usage allowance that is larger on Beyond.
  • NoAI imagesNo native AI image generation; visuals come from Unsplash, Giphy, Canva, and the built-in media editor.
  • YesHashtag toolsHashtag Manager stores hashtag collections and suggests relevant and trending hashtags.
  • YesAsset libraryMedia library with labels and filtering, plus imports from Unsplash, Giphy, Google Drive, and Canva.
  • YesPost templatesReusable post templates.
  • YesContent ideasPost Ideas surfaces daily prompts from date-based events, holidays, X trends, and RSS feeds; an Ideas board holds your own.
  • YesDraftsSave drafts and quick-post placeholders.
  • YesContent tagsLabels to group posts and assets by campaign and to filter analytics.
  • NoVisual feed plannerPer-network post mockups preview each post the way it will look once live, but there is no drag-and-drop Instagram feed/grid planner.
  • YesCanva integrationTwo-way Canva integration to design and import visuals.
  • NoLink in bioNo hosted link-in-bio page.

Engagement

3
  • YesSocial inboxInteractions inbox to read and reply to comments, mentions, and messages across Facebook, Instagram, X, LinkedIn, and TikTok; assign conversations to teammates.
  • YesSaved repliesSaved replies for faster, on-brand responses.
  • YesAI repliesReply with AI drafts responses inside the inbox.

Analytics

9
  • YesBasic analyticsPost-level and account metrics across connected networks.
  • YesPerformance overviewAnalytics dashboard with top posts and account growth.
  • YesCustom analyticsFilter metrics by label, date range, and channel.
  • YesAdvanced reportsAdvanced analytics on every paid plan, plus AI-generated insights; lighter than the reporting-led tools, with no fully custom report builder.
  • YesAudience demographicsAudience growth, location, and demographics, fullest on Facebook.
  • NoCompetitor trackingNo competitor benchmarking.
  • YesUTM parametersCustom UTM parameters for click tracking, with link-shortener analytics.
  • YesExport reportsReport export is included; automated scheduled reports start on Beyond.
  • YesBranded reportsCustom branding (branded subdomain, favicon, and logo) carries onto client-facing calendars and exported reports; a Beyond feature.

Listening

1
  • PartialSocial listeningThe current pricing table lists two listening uses per month on Starter and five on Beyond. Confirm scope; this is not evidence of continuous monitoring.

Collaboration

6
  • YesTeam roles3 users on Starter, unlimited on Beyond; role-based access for clients and collaborators.
  • YesInternal notesComments can be kept private to the team or made public for client review.
  • YesVersion historyTracks post history and asset versions.
  • YesApprovalsMulti-tier approval workflows, reviewed per post or in monthly batches, with assignment rules.
  • Not confirmedCustom permissionsCustom roles/workflows conflict across the pricing page: Beyond card says added, while detailed comparison marks both tiers included. Confirm before purchase.
  • YesClient workspacesSeparate calendars per brand, client, project, or location.

Access

3
  • YesMobile appiOS and Android apps, including approvals on the go.
  • YesTwo-factor authTwo-factor authentication, with optional calendar-level 2FA enforcement.
  • Not confirmedAPI accessZapier is officially listed. Public API or MCP availability was not established.

Sources and verification

Loomly FAQ

Is Loomly free?
No, there's no free plan, but Loomly gives you a 15-day free trial so you can test it before you pay.
How much does Loomly cost?
Paid plans start at $49 a month, billed yearly. There's a 15-day free trial first.
What platforms does Loomly support?
Loomly posts to 9 networks, including Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Who is Loomly best for?
Loomly suits teams and agencies that need approval rounds and client sign-off, people who want help deciding what to post, not just a place to schedule it, and small teams that fit inside Starter's 12 accounts and 3 users. It's a weaker fit for solo creators after a free or cheap plan, teams that land between Starter and Beyond and resent the price jump, and anyone who wants an evergreen recycling queue or a link-in-bio page.

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