Best Social Media Scheduler

Verdict

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

Loomly is built around the post itself. You start from a calendar that hands you ideas (holidays, events, X trends, RSS), it nudges you with optimization tips for each network, and it renders a mockup so you see the post the way it will actually appear on Instagram or LinkedIn before anyone signs off. That sign-off is the other half of the tool: multi-tier approval workflows with comments you keep private to the team or open up to a client, version history, and per-calendar separation for each brand. The AI Assistant sits across all of it, drafting captions and replies and turning analytics into plain insights, on every paid plan but capped by a monthly usage allowance. It publishes directly to nine networks, TikTok and YouTube included, and falls back to a phone notification for Snapchat. Loomly has also quietly added a small social listening feature, though it is capped at a handful of searches a month rather than the always-on monitoring the big suites run. The catch is the pricing. There is no free plan, the entry Starter is $65 a month for 12 accounts and 3 users, and the moment you outgrow that the only step up is Beyond at $332, with no mid-tier and no way to buy a few extra accounts on the side. If you want guidance on what to post and a clean approval loop with clients, Loomly earns its place. If you want a cheap solo plan, an evergreen recycling queue, or a link-in-bio page, look elsewhere.

Pros and cons

The good

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat

The catch

  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Pricing

Plan pricing. Verified 4 June 2026.

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Who it's for

Best for

  • Teams and agencies that need approval rounds and client sign-off
  • People who want help deciding what to post, not just a place to schedule it
  • Small teams that fit inside Starter's 12 accounts and 3 users

Look elsewhere if

  • Solo creators after a free or cheap plan
  • Teams that land between Starter and Beyond and resent the price jump
  • Anyone who wants an evergreen recycling queue or a link-in-bio page

Platforms it posts to

  • FacebookAuto-publish
  • InstagramAuto-publish
  • X (Twitter)Auto-publish
  • LinkedInAuto-publish
  • PinterestAuto-publish
  • TikTokAuto-publish
  • YouTubeAuto-publish
  • Google BusinessAuto-publish
  • ThreadsAuto-publish
  • SnapchatReminder only

Features

Publishing

11
  • YesContent calendarA dedicated content calendar per brand or client, with drag-and-drop scheduling and Calendar, List, and Post views.
  • NoPosting queueScheduling is calendar and time-slot based, not a refillable posting queue.
  • YesBulk uploadBulk posting to schedule many posts at once.
  • YesAuto-publishDirect publishing to the connected networks.
  • YesReminder publishingPush-notification publishing for Snapchat, where there is no direct API.
  • YesBest-time schedulingBest-time-to-post suggestions.
  • PartialEvergreen recyclingRecurring posts can repeat on a schedule, but there is no category-based evergreen queue like SocialBee or MeetEdgar.
  • YesDuplicate postsDuplicate posts and quick-post placeholders, including across calendar groups.
  • YesLink shorteningBuilt-in loom.ly link shortener with click analytics.
  • YesCustom video coversAdd cover images for video posts on supported channels.
  • PartialAd managementBoost and sponsor Facebook and Instagram posts with audience targeting; not a full ads manager.

Content & AI

11
  • YesAI captionsThe AI Assistant generates and rewrites post copy (Post Generation); on every paid plan, capped by a monthly AI usage allowance that is larger on Beyond.
  • NoAI imagesNo native AI image generation; visuals come from Unsplash, Giphy, Canva, and the built-in media editor.
  • YesHashtag toolsHashtag Manager stores hashtag collections and suggests relevant and trending hashtags.
  • YesAsset libraryMedia library with labels and filtering, plus imports from Unsplash, Giphy, Google Drive, and Canva.
  • YesPost templatesReusable post templates.
  • YesContent ideasPost Ideas surfaces daily prompts from date-based events, holidays, X trends, and RSS feeds; an Ideas board holds your own.
  • YesDraftsSave drafts and quick-post placeholders.
  • YesContent tagsLabels to group posts and assets by campaign and to filter analytics.
  • NoVisual feed plannerPer-network post mockups preview each post the way it will look once live, but there is no drag-and-drop Instagram feed/grid planner.
  • YesCanva integrationTwo-way Canva integration to design and import visuals.
  • NoLink in bioNo hosted link-in-bio page.

Engagement

3
  • YesSocial inboxInteractions inbox to read and reply to comments, mentions, and messages across Facebook, Instagram, X, LinkedIn, and TikTok; assign conversations to teammates.
  • YesSaved repliesSaved replies for faster, on-brand responses.
  • YesAI repliesReply with AI drafts responses inside the inbox.

Analytics

9
  • YesBasic analyticsPost-level and account metrics across connected networks.
  • YesPerformance overviewAnalytics dashboard with top posts and account growth.
  • YesCustom analyticsFilter metrics by label, date range, and channel.
  • YesAdvanced reportsAdvanced analytics on every paid plan, plus AI-generated insights; lighter than the reporting-led tools, with no fully custom report builder.
  • YesAudience demographicsAudience growth, location, and demographics, fullest on Facebook.
  • NoCompetitor trackingNo competitor benchmarking.
  • YesUTM parametersCustom UTM parameters for click tracking, with link-shortener analytics.
  • YesExport reportsExport PDF or CSV reports and auto-schedule them to up to 25 recipients.
  • YesBranded reportsCustom branding (branded subdomain, favicon, and logo) carries onto client-facing calendars and exported reports; a Beyond feature.

Listening

1
  • PartialSocial listeningA limited social listening feature, capped at 1 listening search per month on Starter and 4 on Beyond; not the always-on keyword and competitor monitoring the bigger suites run.

Collaboration

6
  • YesTeam roles3 users on Starter, unlimited on Beyond; role-based access for clients and collaborators.
  • YesInternal notesComments can be kept private to the team or made public for client review.
  • YesVersion historyTracks post history and asset versions.
  • YesApprovalsMulti-tier approval workflows, reviewed per post or in monthly batches, with assignment rules.
  • YesCustom permissionsCustom roles and per-workspace permissions for clients and collaborators.
  • YesClient workspacesSeparate calendars per brand, client, project, or location.

Access

3
  • YesMobile appiOS and Android apps, including approvals on the go.
  • YesTwo-factor authTwo-factor authentication, with optional calendar-level 2FA enforcement.
  • NoAPI accessAutomation runs through Zapier; no public REST API.

Sources

Loomly FAQ

Is Loomly free?
No, there's no free plan, but Loomly gives you a 15-day free trial so you can test it before you pay.
How much does Loomly cost?
Paid plans start at $49 per month. There's a 15-day free trial first.
What platforms does Loomly support?
Loomly posts to 10 networks, including Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest.
Who is Loomly best for?
Loomly suits teams and agencies that need approval rounds and client sign-off, people who want help deciding what to post, not just a place to schedule it, and small teams that fit inside Starter's 12 accounts and 3 users. It's a weaker fit for solo creators after a free or cheap plan, teams that land between Starter and Beyond and resent the price jump, and anyone who wants an evergreen recycling queue or a link-in-bio page.

Vendor: Loomly, Los Angeles, United States · founded 2016

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