Is Iconosquare or Loomly cheaper?

Iconosquare is cheaper to start, from $33 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Iconosquare or Loomly have a free plan?

Iconosquare has a free plan; Loomly does not, though it offers a 15-day trial.

Which is better, Iconosquare or Loomly?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Loomly

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Bottom line

Iconosquare and Loomly both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Loomly for Teams and agencies that need approval rounds and client sign-off.

Features compared

Feature	Iconosquare	Loomly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	No

Platforms compared

Network	Iconosquare	Loomly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	No	Auto
Snapchat	No	Reminder

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Iconosquare vs Loomly: FAQ

Is Iconosquare or Loomly cheaper?: Iconosquare is cheaper to start, from $33 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Iconosquare or Loomly have a free plan?: Iconosquare has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Iconosquare or Loomly?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.