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Hootsuite

Social publishing, reporting and customer-care tools, with different plan requirements for shared access, approvals and routing.

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Price
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Free scheduling
No
Trial
14 days
Networks
9
Best for
Organizations comparing publishing with scheduled report delivery
Last verified
21 July 2026

Verdict

Hootsuite combines publishing with reporting and customer-care workflows. Standard can support additional seats, Professional adds custom scheduled reports and exports, and Advanced adds approval workflows and assigned conversation routing.

Evaluate Hootsuite when report delivery or customer-care handoffs are part of the purchase. Standard with additional seats can cover shared publishing access; Professional is relevant for customizable and scheduled reports, while mandatory approval or assigned customer conversations point to Advanced. Match the exact networks and message types to the job, then request the full same-term bill with all seats and required add-ons. A starting tariff alone cannot establish the complete team cost.

Practical scheduling guides

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Pros and cons

The good

  • Standard permits additional seats
  • Customizable, scheduled and exported reports on Professional and above
  • Approval and customer-care routing workflows on Advanced
  • Documented MCP products for separate operational responsibilities

The catch

  • Approval and routing requirements change plan eligibility
  • The complete selected-seat bill requires a current quote
  • Network and conversation coverage must match the customer-care workload
  • MCP access and permissions differ by product

Pricing

Priced selected plan and seats. Verified 14 October 2026.

Standard

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Accounts
10
  • Up to ten social accounts
  • Additional seats can be purchased
  • Shared access alone does not require Advanced

Professional

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Accounts
Unlimited
  • Customizable reports
  • Scheduled and exported reports
  • Match the seats and other duties to the intended workload

Advanced

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Accounts
Unlimited
  • Approval workflows
  • Customer-care assignment and routing
  • Confirm required add-ons and conversation coverage

Enterprise

Custom quote

Accounts
Unlimited
  • Confirm organization-specific permissions and product access
  • Include required add-ons in the complete quote
  • The current lineup is Standard, Professional, Advanced and Enterprise. Standard permits additional seats, so three colleagues do not automatically require Advanced.
  • Professional includes customizable, scheduled and exported reports. Advanced adds approval workflows and customer-care assignment/routing.
  • Obtain a complete quote for the selected tier, seats, currency and billing term, including required add-ons. A starting FAQ price does not establish a matched team total.
  • Starting amounts in the public FAQ do not establish the selected currency, billing term or complete scenario quote.

Who it's for

Best for

  • Organizations comparing publishing with scheduled report delivery
  • Teams needing approval workflows and assigned customer conversations
  • Businesses evaluating separate publishing, care, listening or advocacy MCP products

Look elsewhere if

  • Teams selecting a tier from headcount alone
  • Buyers relying on older per-seat prices for a current total

Platform support and publishing method

  • InstagramAuto-publish
  • FacebookAuto-publish
  • X (Twitter)Auto-publish
  • LinkedInAuto-publish
  • TikTokAuto-publish
  • YouTubeAuto-publish
  • PinterestAuto-publish
  • ThreadsAuto-publishAll plans include Threads publishing.
  • BlueskyAuto-publish

Features

Publishing

8
  • YesContent calendar
  • NoPosting queueCalendar and best-time scheduling rather than a reorderable queue.
  • YesBulk uploadBulk schedule up to 350 posts at once; Advanced and Enterprise.
  • YesAuto-publish
  • YesBest-time schedulingRecommended posting times.
  • NoEvergreen recycling
  • YesLink shorteningOw.ly link shortening and tracking.
  • YesAd managementBoost posts and manage paid ads alongside organic.

Content & AI

8
  • YesAI captionsOwlyWriter AI for captions, hashtags, and ideas.
  • YesAI imagesAI image generation in the assistant.
  • YesHashtag toolsAI hashtag suggestions and generator.
  • YesAsset libraryBrand-approved content library; Advanced and Enterprise.
  • YesContent ideasAI content ideas and trending topics.
  • YesContent tagsProfessional includes outbound tagging and automated conversation tagging.
  • YesCanva integrationCanva and Adobe Express templates.
  • YesLink in bioLink-in-bio page builder; Advanced and Enterprise.

Engagement

4
  • YesSocial inboxCustomer conversations have network- and message-specific coverage; assignment and routing point to Advanced.
  • YesSaved repliesSaved replies and auto-responses; Advanced and Enterprise. Standard has DM automations.
  • YesAI repliesProfessional adds AI-powered smart replies. A fully automated generative chatbot is a separate Enterprise enhancement.
  • YesReview managementEnterprise add-on.

Analytics

7
  • YesBasic analytics
  • YesPerformance overviewWeekly social performance score and highlights.
  • YesCustom analyticsCustomizable reports and templates are available on Professional and above.
  • YesAdvanced reportsScheduled custom reports are available on Professional and above.
  • YesAudience demographicsDemographic insights.
  • YesCompetitor trackingStandard benchmarks five competitors; Professional and higher benchmark twenty.
  • YesExport reportsReport export is available on Professional and above; confirm the required output format for the selected report.

Listening

3
  • YesSocial listeningProfessional includes 30-day Quick Search and 90-day trend forecasting; premium Enterprise listening has up to 13 months of history.
  • YesSentiment analysisBrand and competitor sentiment.
  • YesInfluencer discoverySurfaces relevant influencers around a topic.

Collaboration

5
  • YesTeam rolesAdditional seats are available on Standard. Required duties and permissions, rather than team size alone, determine the eligible tier.
  • YesInternal notesInternal comments and contact notes.
  • YesApprovalsApproval workflows are an Advanced requirement in the current plan comparison.
  • YesCustom permissionsAdvanced adds customer-care assignment and routing. Confirm exact access controls and required conversation coverage.
  • PartialEmployee advocacyParliament is the current employee-advocacy product; confirm Enterprise package and add-on terms.

Access

6
  • YesMobile app
  • Not confirmedBrowser extensionCurrent Hootlet/extension availability is not established by the current official plans.
  • YesTwo-factor auth
  • YesSingle sign-onEnterprise plan.
  • Not confirmedAPI accessGeneral REST API entitlement is not confirmed. The documented MCP products have separate access and action scopes.
  • PartialMCP accessHootsuite describes four MCP products: Perch for planning/publishing, Nest for customer care, Lumen for listening and Parliament for advocacy. Product access and permitted actions need separate confirmation.

Sources and verification

Hootsuite FAQ

Which Hootsuite plan does a three-person team need?
Standard permits additional seats, so three colleagues do not automatically require Advanced. Choose around duties: Professional adds customizable, scheduled and exported reports, while approval workflows and customer-care assignment/routing point to Advanced.
Which Hootsuite plans include custom reports and exports?
Professional and above include customizable, scheduled and exported reports in the current comparison. Confirm the required report format and any other workflow requirements before choosing the tier.
Which Hootsuite plan includes approval workflows?
Approval workflows are an Advanced requirement in the current plan comparison. Shared publishing access on a lower plan is a different entitlement.
How much does Hootsuite cost for a team?
Obtain the complete quote for the eligible tier, exact seats, billing term and currency, including required add-ons. A headline starting price does not establish a matched team total.
Can Hootsuite assign and route customer conversations?
The current comparison places customer-care assignment and routing on Advanced. Verify the exact networks and conversation types you need before treating the inbox as a complete handoff workflow.
Does Hootsuite have MCP support?
Hootsuite describes Perch for planning and publishing, Nest for customer care, Lumen for listening and Parliament for advocacy. Product-specific account access and permitted actions must be confirmed separately; marketing examples do not establish every action on every plan.

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Vendor: Hootsuite Inc.

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