Verdict
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
Hootsuite has been around since 2008 and it shows, in good ways and awkward ones. You get social listening, sentiment, a shared inbox, approval workflows, and reporting that goes well past what a Buffer or a Later attempts, all in one place. The catch is the price and the shape of it: billing is per user, the cheapest plan is $99 a month for a single seat on annual billing, and the free plan is gone, so a small team adds up quickly. If you need the listening and the reporting and you have a few people sharing the work, it earns its keep. If you mostly want to queue posts to a handful of accounts, you'll pay for a lot you won't touch.
Pros and cons
The good
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
The catch
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Pricing
Priced per user / mo. Verified 4 June 2026.
Standard
$149 per user / mo
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo on annual, $149 monthly
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
- 7-day mention search, benchmark vs 5 competitors
Advanced
Popular$399 per user / mo
$249/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $249 per user/mo on annual, $399 monthly
- Unlimited social accounts
- Bulk schedule up to 350 posts at once
- Custom reports, approval workflows, 30-day listening
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
- No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
- Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
- Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.
What it really costs
Hootsuite charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Standard | Advanced |
|---|---|---|
| 1 | $149/mo | $399/mo |
| 3Typical | $447/mo | $1197/mo |
| 5 | $745/mo | $1995/mo |
| 10 | $1490/mo | $3990/mo |
| 25 | $3725/mo | $9975/mo |
| 50 | $7450/mo | $19950/mo |
Monthly billing.
Who it's for
Best for
- Small teams that need listening and reporting in one place
- Businesses managing many accounts across networks
Look elsewhere if
- Solo creators scheduling a few accounts
- Anyone on a tight budget
- Teams that just want a simple posting queue
Platforms it posts to
- InstagramAuto-publish
- FacebookAuto-publish
- X (Twitter)Auto-publish
- LinkedInAuto-publish
- TikTokAuto-publish
- YouTubeAuto-publish
- PinterestAuto-publish
- ThreadsAuto-publish
- BlueskyAuto-publish
Features
Publishing
8- YesContent calendar
- NoPosting queueCalendar and best-time scheduling rather than a reorderable queue.
- YesBulk uploadBulk schedule up to 350 posts at once; Advanced and Enterprise.
- YesAuto-publish
- YesBest-time schedulingRecommended posting times.
- NoEvergreen recycling
- YesLink shorteningOw.ly link shortening and tracking.
- YesAd managementBoost posts and manage paid ads alongside organic.
Content & AI
8- YesAI captionsOwlyWriter AI for captions, hashtags, and ideas.
- YesAI imagesAI image generation in the assistant.
- YesHashtag toolsAI hashtag suggestions and generator.
- YesAsset libraryBrand-approved content library; Advanced and Enterprise.
- YesContent ideasAI content ideas and trending topics.
- YesContent tagsTag posts and messages; Advanced and Enterprise.
- YesCanva integrationCanva and Adobe Express templates.
- YesLink in bioLink-in-bio page builder; Advanced and Enterprise.
Engagement
4- YesSocial inboxOne inbox for Facebook, Instagram, X, LinkedIn, and WhatsApp.
- YesSaved repliesSaved replies and auto-responses; Advanced and Enterprise. Standard has DM automations.
- PartialAI repliesGenerative AI chatbot for replies is an Enterprise add-on.
- YesReview managementEnterprise add-on.
Analytics
7- YesBasic analytics
- YesPerformance overviewWeekly social performance score and highlights.
- YesCustom analyticsCustomizable reports and templates; Advanced and Enterprise.
- YesAdvanced reportsScheduled, exportable custom reports; Advanced and Enterprise.
- YesAudience demographicsDemographic insights.
- YesCompetitor trackingBenchmark against 5 competitors on Standard, 20 on Advanced and Enterprise.
- YesExport reportsPDF, PowerPoint, CSV, XLSX; Advanced and Enterprise.
Listening
3- YesSocial listeningMention and keyword monitoring; 7-day history on Standard, 30-day on Advanced, up to 13 months on the Enterprise listening add-on.
- YesSentiment analysisBrand and competitor sentiment.
- YesInfluencer discoverySurfaces relevant influencers around a topic.
Collaboration
5- YesTeam rolesPer-user seats with permissions.
- YesInternal notesInternal comments and contact notes.
- YesApprovalsCustom approval workflows; Advanced and Enterprise.
- YesCustom permissionsAccess controls and skill-based routing; deeper on Enterprise.
- YesEmployee advocacyAmplify; Enterprise add-on.
Access
5- YesMobile app
- YesBrowser extensionHootlet extension.
- YesTwo-factor auth
- YesSingle sign-onEnterprise plan.
- YesAPI accessApp directory and developer API.
Sources
- Hootsuite plans and pricing (accessed 4 June 2026)
- Hootsuite Standard plan (accessed 4 June 2026)
- Hootsuite Advanced plan (accessed 4 June 2026)
- Hootsuite Enterprise plan (accessed 4 June 2026)
- Hootsuite publishing networks (accessed 4 June 2026)
- About Hootsuite (accessed 4 June 2026)
Hootsuite FAQ
- Is Hootsuite free?
- No, there's no free plan, but Hootsuite gives you a 30-day free trial so you can test it before you pay.
- How much does Hootsuite cost?
- Paid plans start at $99 per user / mo. There's a 30-day free trial first.
- What platforms does Hootsuite support?
- Hootsuite posts to 9 networks, including Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
- Who is Hootsuite best for?
- Hootsuite suits small teams that need listening and reporting in one place and businesses managing many accounts across networks. It's a weaker fit for solo creators scheduling a few accounts, anyone on a tight budget, and teams that just want a simple posting queue.
Vendor: Hootsuite Inc., Vancouver, Canada · founded 2008
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