Head to head
Hootsuite vs OneUp
Last updated 21 July 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
OneUp is a no-nonsense scheduler with an unusually wide network list and genuine automation: post recycling, RSS auto-posting, and auto-crossposting. It's priced by how many accounts you connect, from $25 a month, and skips the engagement and reporting depth of the bigger suites.
- From
- $25 per month
- Free plan
Bottom line
OneUp is the pick for power users publishing to many networks at once, and it's the cheaper start, from $25 per month. Hootsuite fits small teams that need listening and reporting in one place better, and it adds social listening and social inbox that OneUp leaves out.
OneUp starts cheaper, $25 per month against $99 per user / mo for Hootsuite. They bill on different units, so the real gap depends on how much you run. Hootsuite brings social listening that OneUp skips, while OneUp has evergreen recycling Hootsuite doesn't.
Key differences
Where the two actually diverge, before the full tables.
- OneUp starts at $25 per month, Hootsuite at $99 per user / mo.
- Hootsuite posts to 9 networks, OneUp to 12.
- Only OneUp reaches Google Business, Reddit, and Snapchat.
- Hootsuite has social listening; OneUp doesn't.
- Hootsuite has social inbox; OneUp doesn't.
- Hootsuite has ad management; OneUp doesn't.
- OneUp has evergreen recycling; Hootsuite doesn't.
Features compared
| Feature | Hootsuite | OneUp |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Hootsuite | OneUp |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | No | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
Popular$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
OneUp
Starter
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, 5 social accounts
- 1 cross-posting workflow
- Scheduling, recycling, AI captions, RSS auto-posting
Intermediate
- Accounts
- 15
- Scheduled posts
- Unlimited
- $60/mo, 15 social accounts
- 3 cross-posting workflows
Growth
Popular- Accounts
- 30
- Scheduled posts
- Unlimited
- $120/mo, 30 social accounts
- 5 cross-posting workflows
Business
- Accounts
- 80
- Scheduled posts
- Unlimited
- $300/mo, 80 social accounts (extra at $1/mo each)
- 8 cross-posting workflows
Enterprise
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $1,000/mo
- Everything in Business, plus SOC 2 and ISO 27001
- Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
- Every connected destination counts as one account, including Facebook profiles, pages, and groups, Instagram, LinkedIn profiles and pages, X, YouTube, Threads, Reddit, Bluesky, Snapchat, TikTok, Pinterest, Discord servers, and Google Business locations.
- There's no free plan, but a 7-day trial with nothing due upfront.
- Annual billing may carry a discount; the live page shows monthly rates.
- Prices are USD, read off the live pricing page.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
OneUp
- Very wide network list, including Reddit, Snapchat, and Discord
- Strong automation: recycling, RSS, and auto-crossposting
- Account-based pricing with cheap add-on accounts
- AI captions, first comment, and X threads
- No engagement inbox and only basic analytics
- No listening or visual feed planner
- No free plan
- Higher tiers get pricey for many accounts
Hootsuite vs OneUp: FAQ
- Is Hootsuite or OneUp cheaper?
- OneUp is cheaper to start, from $25 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or OneUp have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Hootsuite or OneUp?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.