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Best Social Media Scheduler

Scheduler review

Maeve Social

Plan the content, publish across nine networks, and keep client sign-off and reporting together.

Visit Maeve Social

Reviewed by BSMS · updated 3 August 2026

Price
$20 a month, billed yearly
Free scheduling
No
Trial
3 days
Networks
9
Best for
Teams keeping briefs, planning, drafts and publishing together
Last verified
3 August 2026

Verdict

Maeve Social brings the brief, the content plan, nine-network publishing and client sign-off into one workspace, with an inbox and reporting to carry the work through after publication.

The appeal is how much of a content workflow stays connected. Workbench tables link the plan to actual posts, clients approve batches without creating an account, and scheduled reports carry the results back to them. Basic includes the planning tools and API, CLI and MCP access; Standard adds team approvals, guest reviews, auto-replies and branded reporting. It is a compelling option for creators and agencies who want to carry an idea from the first brief through to the client report, with account-specific controls for the networks they use.

From the first brief to the client report

Maeve brings planning and execution into the same workspace. A brief can live in a document, references on a canvas, and the content plan in a table whose rows are the actual posts. The calendar and board show that same work by date or stage, while review links and scheduled reports carry it through to clients.

That connected approach suits a team managing the whole content cycle. The writer has the brief beside the draft, the reviewer has the version they need to approve, and the client can see the finished plan and the results without the agency rebuilding each handoff.

Choosing Basic, Standard or Premium

Basic gives one person two workspaces and 20 connections, with Workbench, recurring scheduling, the inbox, account analytics and developer access included. It gives a creator or business room to manage several channels while keeping planning, media and publishing together.

Standard brings the team and client process together: five users, five workspaces and 50 connections, plus approvals, guest review links, shared calendar snapshots, Instagram/Facebook auto-replies and scheduled reports. Premium expands the advertised users, workspaces and connections to unlimited, with 100 GB storage, 3,000 monthly AI credits and 15 tracked Instagram competitors. Guest client reviews use links rather than paid team seats.

Calendar, board and recurring publishing

Month, week and list calendar views organize scheduled content in the workspace timezone. The board follows ideas through drafting, review and publication. Labels, content pillars and formats give the team a shared way to organize work, and the editor keeps a common caption alongside platform-specific versions.

Repeat creates a directly scheduled recurring series for one connected account at a time on Basic and above. It is designed for content that can follow a direct scheduling path; posts requiring sign-off use the approval workflow. Failed posts retain their creative and the provider response together, giving the team the context needed to correct and retry them.

Standard adds shared calendar snapshots, which you can refresh as the plan changes. Instagram grid planning is included on Basic, with grid sharing and PDF export on Standard and Premium.

Workbench docs, canvas and content tables

Workbench arranges planning in spaces, folders and pages. Documents hold briefs and scripts, canvases collect visual references and connected ideas, and content tables link rows to real posts. Documents support collaborative writing, while table and canvas updates keep the shared plan current for other participants.

A table adds planning columns and saved filtered views while reading status and publication details from the post itself. Open a row to edit its caption in the full composer. A canvas idea can become a draft with its media attached, and removing a table row keeps the underlying post available elsewhere in the workspace.

Page and folder visibility controls organize private planning and shared workspace material. Client review links show the posts selected for review. Selected page and content-table operations also work through the API and MCP, so an agent can help fill out a plan that stays connected to the publishing workflow.

Strategy, campaigns and team tasks

Strategy briefs and content pillars give the workspace shared context for what it is trying to say. Campaigns connect related content, while tasks, checklists and assignees keep production work visible before a finished post reaches the calendar.

Tasks can stay linked to the content they support, keeping the next action close to the draft. The agent connection can work with supported tasks and read strategy and campaign context when planning content, within the selected workspace and permissions.

Nine networks with platform-specific controls

Maeve publishes to Instagram, Facebook, Threads, TikTok, LinkedIn, YouTube, X, Pinterest and Google Business Profile. The composer adapts captions, media and settings for each destination, so a campaign can keep a shared idea while giving each network its own version.

Direct scheduling follows the selected account's permissions and supported format. Per-platform captions, crops and previews keep the destination-specific choices beside the shared draft, and publishing checks help the team prepare each version before scheduling.

Instagram and Facebook, including Reel audio

Instagram supports feed posts, carousels, Reels and Stories on eligible professional accounts. The grid planner helps arrange the feed in advance, while covers, collaborators and product tags follow the connected account and format. Facebook Login enables eligible licensed Reel audio and additional analytics access.

Selected Instagram audio works with an eligible single-video Reel. Facebook Page publishing covers feed posts, Reels and Stories, with controls matched to each format. First-comment scheduling is available on supported feed formats and eligible connections, keeping the follow-up text beside the post it belongs to.

TikTok photos, video and music

TikTok supports video and photo posts through direct publishing or delivery to TikTok drafts. Draft handoff lets you finish with native sounds or effects and publish in TikTok. The composer follows the connected account's available settings; direct video publication uses the public publishing path described in Maeve's guide.

Eligible TikTok Business connections can select Commercial Music Library clips for direct delivery, and photo posts also offer automatic music. Use one music route for the post: a selected commercial clip with direct delivery, automatic music on an eligible photo post, or native finishing through drafts. Current account and composer limits govern the media selection.

LinkedIn, X and Threads publishing

LinkedIn supports personal profiles and company Pages. The web composer handles text, URL previews, up to ten photos or one video. Eligible connections can also schedule a first comment, giving the team a place for supporting text alongside the main post.

X publishes URL-free captions with media and threads of up to 20 replies. Longer text follows the connected account's eligibility, and supported Community targeting lets the team choose the relevant audience. Threads supports individual posts and multi-post threads, with supported topic, location and reply controls.

YouTube, Pinterest and Google Business Profile

YouTube publishing covers videos and Shorts, with title, privacy, audience and supported thumbnail controls. YouTube completes processing after delivery. Pinterest supports image and video Pins to a chosen board, with a title, destination link, alt text and the applicable video cover.

Google Business Profile brings business-location updates into the same calendar. Choose a Standard, Event or Offer update for the connected location, using text or one image and the applicable dates, offer details or call to action.

Media Room and reusable content

Media Room gives assets a reusable home with folders, labels, filters, usage history, downloads and metadata such as alt text. Canva and Google Drive imports bring existing creative into the workspace. Basic, Standard and Premium provide 20, 50 and 100 GB of storage respectively.

Saved captions, hashtag groups and reusable replies keep frequently used writing close at hand. Per-platform crops, stored alt text and supported cover controls help adapt existing assets for their destinations. Standard adds client upload links for collecting creative directly into the client workflow.

Staged approvals and client review without a login

Standard and Premium include internal approvals and external client review. Workflows can be required or suggested, with multiple stages, any/all decisions and sequential review. Required workflows make review part of the scheduling process, with authorized manager overrides recorded alongside the decision.

Reviewers can request changes and compare versions, keeping the revision conversation attached to the post. Time-only rescheduling retains existing approvals, so moving the publishing date can preserve the sign-off the team has already collected.

Guest review links let clients comment, request revisions and approve a batch without a Maeve account or paid client seat. Optional expiry controls the review window. Contacts, the client portal, account-connection links and media-upload links support the surrounding handoff, while private team planning stays in its workspace.

Analytics and reports that send on schedule

Basic includes account dashboards for Instagram, Facebook, YouTube, TikTok, Pinterest, Threads, LinkedIn and Google Business Profile. Each dashboard uses the metrics supplied by its provider. Audience breakdowns appear for eligible account types, and historical posting performance highlights promising days and hours once enough data is available.

Standard and Premium add the all-channel aggregate view, branded PDFs and weekly or monthly email delivery. Choose accounts and report sections, add a logo and cover color, and include written commentary. CSV export also supports further analysis. A recurring report can carry the latest results into the client's inbox with the agency's interpretation alongside the numbers.

Inbox conversations and Instagram/Facebook auto-replies

The inbox brings together supported activity from Instagram, Facebook, Threads, TikTok, YouTube and Google Business Profile. Instagram and Facebook include comments and DMs, Threads supplies engagement, TikTok and YouTube provide authorized comment workflows, and Google Business Profile brings business reviews into the queue.

Assignments, tags, private notes and saved replies help teammates share the work. Separate unread and resolved states show whether a conversation has been seen and whether it is finished. Available actions follow the connected account's permissions and reply windows, with manual text replies for supported TikTok comments and authorized YouTube comment handling.

Standard adds Instagram/Facebook keyword and comment-to-DM rules for supported public replies, private messages and first-contact responses. Cooldowns, daily caps and platform messaging windows govern the automation, keeping its scope tied to the destination account.

Discovery for competitors and TikTok research

Discovery pairs Instagram competitor tracking with TikTok research tools. Basic, Standard and Premium allow one, five and fifteen tracked Instagram competitors. Available history extends up to 90 days on Basic, one year on Standard and the available history on Premium; follower tracking begins when an account is enrolled.

Instagram competitor research uses an eligible Facebook-connected Instagram account. TikTok trend, music and keyword tools work with the appropriate Business connection, giving the team references and account-relevant research as it plans new content.

AI, API, CLI and MCP access from Basic

The built-in assistant drafts captions, adapts content and works from workspace context. Included monthly AI credits rise from 800 on Basic to 1,500 on Standard and 3,000 on Premium, with paid top-ups available. That keeps drafting close to the plan, the media and the posts the team is preparing.

Developer access begins on Basic. The public REST API and OpenAPI documentation support custom integrations, the CLI handles supported terminal scripts and local-file workflows, and hosted MCP lets an authorized AI client work with actual drafts, schedules, media and analytics. Workspace roles, permissions and route-specific plan access govern each operation.

MCP supports drafting, scheduling, media organization, analytics reads and review requests. Selected Workbench page and table operations let an agent read tables and work with rows. Review decisions stay with the assigned reviewers, and scoped connections can be revoked in settings. Scheduling permission includes posts that publish later, so choose the connection's access to match the intended workflow.

Mobile access and support

The official iPhone/iPad app supports iOS/iPadOS 16.4 and later and shares subscription access with the web product. It covers posting, calendar, approvals, media, inbox and analytics, giving the team a way to handle day-to-day work away from a desk. The web product provides the broader planning workspace, grid and reporting tools.

Manage Apple-billed subscriptions through Apple and web subscriptions through the web billing flow. Email support is available at support@maevesocial.com, alongside public guides and developer documentation. Premium advertises a dedicated success manager and phone support.

Practical scheduling guides

Pros and cons

The good

  • Nine publishing networks, including Google Business Profile
  • Workbench docs, canvas and tables connected to real posts
  • Staged approvals and no-login client reviews on Standard
  • Branded PDFs and scheduled report delivery on Standard
  • API, CLI and MCP access from Basic
  • Reusable media, captions and replies, with Canva and Google Drive imports

The catch

    Pricing

    Plan pricing. Verified 14 October 2026.

    Basic

    $25a month

    $20 a month billed annually

    Seats
    1
    Accounts
    20
    Scheduled posts
    Not confirmed
    • $25/month or $240/year ($20/month equivalent)
    • 1 user, 2 workspaces, 20 social connections
    • 20 GB storage and 800 monthly AI credits
    • Workbench, calendar, grid planner, recurring posts, inbox and account analytics
    • API, CLI and MCP access; 1 tracked Instagram competitor

    Standard

    Popular
    $99a month

    $79.17 a month billed annually

    Seats
    5
    Accounts
    50
    Scheduled posts
    Not confirmed
    • $99/month or $950/year (about $79.17/month equivalent)
    • 5 users, 5 workspaces, 50 social connections
    • 50 GB storage and 1,500 monthly AI credits
    • Team approvals, guest client reviews, client upload links and shared calendar snapshots
    • Aggregate analytics, branded PDFs and scheduled report delivery
    • Instagram/Facebook auto-replies; 5 tracked Instagram competitors

    Premium

    $199a month

    $158.33 a month billed annually

    Seats
    Unlimited
    Accounts
    Unlimited
    Scheduled posts
    Not confirmed
    • $199/month or $1,900/year (about $158.33/month equivalent)
    • Unlimited users, workspaces and social connections as advertised
    • 100 GB storage and 3,000 monthly AI credits
    • 15 tracked Instagram competitors and team performance insights
    • Advertised dedicated success manager and phone support
    • Public USD monthly prices are $25/$99/$199. Annual bills are $240/$950/$1,900, equivalent to $20/about $79.17/about $158.33 per month. The vendor displays rounded annual equivalents of $20/$79/$158. Checkout shows applicable taxes and currency; App Store pricing follows its store listing.
    • Whole-plan bundles include users, workspaces and social connections. One account on one network counts as one connection. Premium advertises unlimited users, workspaces and connections, alongside its 100 GB storage, 3,000 monthly AI credits and 15 tracked Instagram competitors.
    • Every plan offers a three-day trial, with a card collected at web trial checkout. AI-credit top-ups are available at 50 credits per USD, with a $10 minimum.
    • Subscriptions renew automatically. Cancellation generally takes effect at the end of the paid period, with refunds governed by the published terms and applicable law. Apple-billed subscriptions are managed through Apple.

    Who it's for

    Best for

    • Teams keeping briefs, planning, drafts and publishing together
    • Agencies that want staged sign-off and no-login client review batches
    • Creators and developers connecting social work to scripts or AI agents
    • Businesses combining multi-network publishing with regular client reporting

    Platform support and publishing method

    • InstagramAuto-publishProfessional accounts support feed, carousel, Reel and Story publishing. Facebook Login enables eligible Reel audio and additional analytics, collaborator and product features.
    • FacebookAuto-publishFacebook Page feed posts, Reels and Stories, with media and caption controls suited to each format.
    • X (Twitter)Auto-publishURL-free posts and threads with up to 20 replies, media and supported Community targeting. Longer text follows the connected account's eligibility.
    • LinkedInAuto-publishPersonal profiles and company Pages. The web composer supports text, URL previews, up to 10 photos or one video.
    • TikTokAuto-publishVideos and photo posts, through direct publishing or TikTok draft handoff. Selected commercial music needs an eligible Business connection and direct delivery; drafts still need publication in TikTok.
    • PinterestAuto-publishImage/video Pins to a selected board, with title, link and alt text; video-cover requirements apply.
    • YouTubeAuto-publishVideos and Shorts, with title, privacy, audience and supported thumbnail settings. YouTube completes processing after delivery.
    • ThreadsAuto-publishIndividual posts and multi-post threads, with supported topic, location and reply controls.
    • Google BusinessAuto-publishStandard, Event and Offer updates for the selected business location, using text or one image and applicable date/offer/CTA settings.

    Features

    Publishing

    8
    • YesContent calendarMonth, week and list views in the workspace timezone. Standard adds shareable calendar snapshots, refreshed when the plan changes.
    • YesAuto-publishDirect scheduling across nine networks, with publishing controls matched to the selected account and format.
    • PartialReminder publishingTikTok draft handoff lets you finish a post with native sounds/effects and publish it in TikTok.
    • YesBest-time schedulingHistorical posting performance highlights promising days and hours once the account has enough data.
    • PartialEvergreen recyclingRepeat creates directly scheduled recurring series for one connected account at a time on Basic and above. Reviewed posts follow the approval workflow.
    • YesThreads / multi-postX and Threads multi-post publishing, with account and input limits.
    • PartialFirst commentFirst-comment scheduling for supported Instagram, Facebook and LinkedIn connections and formats.
    • PartialCustom video coversCover and thumbnail controls where the account and publishing format support them.

    Content & AI

    9
    • YesAI captionsThe built-in assistant drafts and adapts copy using workspace context. Monthly credits and paid top-ups apply.
    • YesHashtag toolsSaved hashtag groups and labels organize reusable hashtags and content.
    • YesAsset libraryMedia Room folders, labels, filters, stored alt text, usage history and imports, within plan storage allowances.
    • YesContent ideasWorkbench docs, visual canvases and content tables alongside content-board ideas.
    • YesDrafts
    • YesContent tagsLabels, content pillars and formats organize and filter posts.
    • YesBoard viewCards track content from idea through review and publishing.
    • YesVisual feed plannerInstagram grid planning on Basic; sharing and PDF export on Standard and above.
    • YesCanva integrationCanva media import, alongside Google Drive import.

    Engagement

    3
    • YesSocial inboxInstagram/Facebook comments and DMs, Threads engagement, TikTok/YouTube comments and Google Business reviews, with actions matched to the connected account permissions.
    • YesSaved repliesReusable reply text, subject to destination permissions and reply windows.
    • PartialReview managementRead and respond to connected Google Business Profile reviews in the inbox.

    Analytics

    7
    • YesBasic analyticsDashboards for Instagram, Facebook, YouTube, TikTok, Pinterest, Threads, LinkedIn and Google Business Profile, using the metrics each provider supplies.
    • YesPerformance overviewAccount dashboards on Basic; all-channel aggregate view on Standard and Premium.
    • YesAdvanced reportsStandard and Premium include branded PDFs and weekly/monthly scheduled email delivery.
    • PartialAudience demographicsAudience breakdowns for supported networks and eligible account types.
    • PartialCompetitor trackingInstagram competitors: 1/5/15 by tier, with up to 90 days/one year/available history. Eligible Facebook-connected Instagram account required.
    • YesExport reportsCSV analytics exports; branded PDF and scheduled client reporting on Standard and above.
    • YesBranded reportsReport logo, cover color and written commentary on Standard and Premium.

    Collaboration

    4
    • YesTeam rolesOrganization/workspace roles; team collaboration starts on Standard.
    • YesInternal notesPrivate inbox handoff notes and team context, separate from client-facing comments.
    • YesApprovalsStandard and above: required/suggested stages, any/all/sequential decisions, version comparison and recorded overrides. Time-only rescheduling retains approval.
    • YesClient workspacesWorkspaces, contacts, client connection/upload links and guest review batches. Standard adds client collaboration; review links need no paid client seat.

    Access

    3
    • YesMobile appOfficial iPhone/iPad app for iOS/iPadOS 16.4+, sharing subscription access with the web product.
    • YesAPI accessPublic REST API, OpenAPI documentation and CLI access on Basic and above, following workspace permissions and route-specific plan access.
    • YesMCP accessHosted MCP on Basic and above for authorized drafts, scheduling, media, analytics, review requests and selected Workbench page/table operations.

    Sources and verification

    Maeve Social FAQ

    How much does Maeve Social cost?
    Published USD monthly plans are Basic $25, Standard $99 and Premium $199. Annual bills are $240, $950 and $1,900, equivalent to $20, about $79.17 and about $158.33 per month. The vendor displays rounded annual equivalents of $20/$79/$158. Checkout and App Store listings show the applicable final price.
    What does the trial include?
    Maeve offers a three-day trial on each plan, with a card collected at web trial checkout. It gives you a way to connect your accounts and prepare content using the selected plan's workflow. The billing terms explain renewal and cancellation.
    Which networks can Maeve publish to?
    Instagram, Facebook, Threads, TikTok, LinkedIn, YouTube, X, Pinterest and Google Business Profile. Publishing controls follow the selected account and format. Google Business Profile supports Standard, Event and Offer updates for connected locations.
    What does Workbench include?
    Documents, visual canvases and content tables arranged in spaces and folders. Table rows link to actual posts, so their status and publication information stay connected. Captions open in the full editor, documents support collaborative writing, and selected page/table operations work through the API and MCP.
    How do clients review posts?
    Standard and Premium provide guest review links for batches of posts. Clients can comment, request revisions and approve through a link without creating a Maeve account or using a paid team seat. Optional expiry sets the review window.
    How do staged approvals work?
    Standard and Premium support required or suggested workflows, multiple stages, any/all decisions and ordered review. Version comparisons show revisions, and time-only rescheduling retains approvals. Authorized manager overrides are recorded on the review.
    Can posts repeat automatically?
    Yes. Repeat is available on Basic and above for directly scheduled series targeting one connected account at a time. Posts that need required sign-off use the approval workflow.
    How does music publishing work?
    Eligible Facebook-connected Instagram accounts can select audio for a single-video Reel. Eligible TikTok Business connections can select Commercial Music Library clips for direct delivery, while photo posts also offer automatic music. TikTok draft handoff lets you finish with native sounds and effects before publishing in TikTok.
    What analytics and reports are included?
    Basic has account dashboards for Instagram, Facebook, YouTube, TikTok, Pinterest, Threads, LinkedIn and Google Business Profile, using the data each provider supplies. Standard and Premium add aggregate analytics, branded PDFs and weekly/monthly scheduled report emails. CSV exports support further analysis.
    What can teams handle in the inbox?
    Supported Instagram/Facebook comments and DMs, Threads engagement, TikTok/YouTube comments and Google Business reviews. Assignments, tags, private notes, saved replies and resolution states help share the work. Standard adds supported Instagram/Facebook keyword and comment-to-DM automation.
    What does Discovery help with?
    Discovery supports Instagram competitor research and TikTok trends, music and keyword tools. Plans allow 1/5/15 tracked Instagram competitors. Instagram research uses an eligible Facebook-connected account, and the TikTok tools use the appropriate Business connection.
    Which plan includes the API, CLI and MCP?
    Basic and above include developer access. The REST API supports custom integrations, the CLI handles supported scripts and local files, and MCP provides authorized content, scheduling, media, analytics, review-request and selected Workbench table workflows. Each surface follows workspace permissions and relevant plan access.
    What can I do in the mobile app?
    The official iPhone/iPad app supports iOS/iPadOS 16.4 and later, with posting, calendar, approvals, media, inbox and analytics. Subscription access is shared with the web product, where the broader Workbench, grid and reporting tools are available.

    Compare Maeve Social head to head

    Vendor: Maeve Social, Australia

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