Head to head
Maeve Social vs Rella
Last updated 3 August 2026
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Maeve Social is the pick for teams and agencies that approve posts before they go out, and it's the cheaper start, from $20 a month. Rella fits social media managers better.
Maeve Social starts cheaper, $20 a month against $24 per member / mo for Rella. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Maeve Social starts at $20 a month, Rella at $24 per member / mo.
Features compared
| Feature | Maeve Social | Rella |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Partial | Not assessed |
| Bulk upload | No | Partial |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Maeve Social | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
Maeve Social
Basic
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Maeve Social vs Rella: FAQ
- Is Maeve Social or Rella cheaper?
- Maeve Social is cheaper to start, from $20 against $24 for Rella. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Maeve Social or Rella have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Maeve Social or Rella?
- Maeve Social is the stronger pick for teams and agencies that approve posts before they go out, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.