Head to head
Hootsuite vs Rella
Last updated 21 July 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Rella is the pick for social media managers, and it's the cheaper start, from $24 per member / mo. Hootsuite fits small teams that need listening and reporting in one place better, and it adds link in bio that Rella leaves out.
Rella starts cheaper, $24 per member / mo against $99 per user / mo for Hootsuite. Hootsuite adds link in bio that Rella leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Rella starts at $24 per member / mo, Hootsuite at $99 per user / mo.
- Hootsuite posts to 9 networks, Rella to 8.
- Only Hootsuite reaches Bluesky.
- Hootsuite has link in bio; Rella doesn't.
Features compared
| Feature | Hootsuite | Rella |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Hootsuite | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
Popular$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Hootsuite vs Rella: FAQ
- Is Hootsuite or Rella cheaper?
- Rella is cheaper to start, from $24 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Rella have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Hootsuite or Rella?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.