Head to head
Hootsuite vs Zoho Social
Last updated 21 July 2026
Hootsuite
Hootsuite combines publishing with reporting and customer-care workflows. Standard can support additional seats, Professional adds custom scheduled reports and exports, and Advanced adds approval workflows and assigned conversation routing.
- From
- Check current price
- Free scheduling
- No
Zoho Social
Zoho Social combines publishing, monitoring and reporting with Zoho CRM and Desk integration. Business and agency plans bundle brands and members; optional extras are separate charges. The Free edition publishes immediately but does not schedule.
- From
- Paid scheduling; confirm regional offer
- Free scheduling
- No
Bottom line
Zoho Social is the pick for businesses already using Zoho CRM or the wider Zoho suite, and it adds a posting queue that Hootsuite leaves out. Hootsuite fits organizations comparing publishing with scheduled report delivery better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Zoho Social adds a posting queue that Hootsuite leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Hootsuite posts to 9 networks, Zoho Social to 13.
- Zoho Social has a posting queue; Hootsuite doesn't.
Features compared
| Feature | Hootsuite | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Hootsuite | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Not assessed | Auto |
| Mastodon | Not assessed | Auto |
| Snapchat | Not assessed | Auto |
| Telegram | Not assessed | No |
| Arattai | Not assessed | Auto |
| Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Zoho SocialPricing qualification
Free edition; scheduling paid.
Paid scheduling; confirm regional offer
Hootsuite
Standard
Check current price
- Accounts
- 10
- Up to ten social accounts
- Additional seats can be purchased
- Shared access alone does not require Advanced
Professional
Check current price
- Accounts
- Unlimited
- Customizable reports
- Scheduled and exported reports
- Match the seats and other duties to the intended workload
Advanced
Check current price
- Accounts
- Unlimited
- Approval workflows
- Customer-care assignment and routing
- Confirm required add-ons and conversation coverage
Enterprise
Custom quote
- Accounts
- Unlimited
- Confirm organization-specific permissions and product access
- Include required add-ons in the complete quote
- The current lineup is Standard, Professional, Advanced and Enterprise. Standard permits additional seats, so three colleagues do not automatically require Advanced.
- Professional includes customizable, scheduled and exported reports. Advanced adds approval workflows and customer-care assignment/routing.
- Obtain a complete quote for the selected tier, seats, currency and billing term, including required add-ons. A starting FAQ price does not establish a matched team total.
- Starting amounts in the public FAQ do not establish the selected currency, billing term or complete scenario quote.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Immediate publishing only; the Free edition does not schedule posts
- Forever free after the 15-day all-access trial
Standard
$10a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$30a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$40a month
Billed annually
- Seats
- 3
- Accounts
- 16
- 1 bundled brand(s); 16 channel connections; 3 team member(s)
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$230a month
Billed annually
- Seats
- 5
- Accounts
- 160
- 10 bundled brand(s); 160 channel connections; 5 team member(s)
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$330a month
Billed annually
- Seats
- 5
- Accounts
- 320
- 20 bundled brand(s); 320 channel connections; 5 team member(s)
- All Agency features, with 10 more brands available as add-ons
- Business plans bundle one brand and included members; Agency/Agency Plus bundle ten/twenty brands and five members. Do not multiply the headline price by every bundled team member.
- US official pricing search extracts corroborate annual monthly equivalents of USD10/30/40/230/330. The current extracted page hides monthly prices, so monthly numeric tariffs are unconfirmed here.
- Extra brands and members are separately priced, plan-dependent add-ons. Regional currency and applicable taxes must be checked directly; no currency conversion has been used.
- Free includes one brand, six channels and one member but excludes scheduling. A fifteen-day trial is advertised.
- Standard/Professional list fourteen connections including Snapchat and Arattai. Premium adds WhatsApp and Telegram inbox connections; not every connection is a scheduled publishing destination.
Pros and cons
Hootsuite
- Standard permits additional seats
- Customizable, scheduled and exported reports on Professional and above
- Approval and customer-care routing workflows on Advanced
- Documented MCP products for separate operational responsibilities
- Approval and routing requirements change plan eligibility
- The complete selected-seat bill requires a current quote
- Network and conversation coverage must match the customer-care workload
- MCP access and permissions differ by product
Zoho Social
- Zoho CRM and Desk integration
- Publishing plus monitoring and reporting
- Native MCP publishing and media workflows
- Bundled agency plans
- Free edition excludes scheduling
- Inbox and approvals require higher tiers
- Extra brands and members are plan-dependent charges
- Messaging connections do not all support feed publishing
Hootsuite vs Zoho Social: FAQ
- Is Hootsuite or Zoho Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hootsuite or Zoho Social have a free plan?
- Hootsuite: No free plan. Zoho Social: Free edition; scheduling paid. Check the scheduling allowance, separately from any free research or design features.
- Which is better, Hootsuite or Zoho Social?
- Hootsuite is the stronger pick for organizations comparing publishing with scheduled report delivery, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.