Head to head
Publer vs Vista Social
Last updated 4 June 2026
vs
The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.
- From
- $4 per account / mo
- Free plan
Vista Social packs a lot into one tool: scheduling to a dozen networks, a unified inbox with DM automations, listening, review management, competitor analysis, and a link-in-bio page. It used to be the cheap option, but it dropped its free plan and reset pricing higher, so the entry is now $79 a month.
- From
- $64 /mo
- Free plan
Bottom line
Publer and Vista Social both cover the basics; the right one comes down to how you post. Publer is the stronger pick for Power users posting to many networks at once; choose Vista Social for Agencies and teams that want publishing, listening, and review management in one tool.
Features compared
| Feature | Publer | Vista Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Publer | Vista Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
| No | Auto | |
| Snapchat | No | Auto |
| Telegram | Auto | No |
| WordPress | Auto | No |
Pricing
Publer
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 1 user, 1 workspace, 3 social accounts (no X)
- 10 scheduled posts per account, 24-hour post history, 25 drafts
- Branded link-in-bio for Instagram
Professional
Popular$5 per account / mo
$4/mo billed annually
- Scheduled posts
- Unlimited
- $5 per account/mo, $4 on annual
- Unlimited scheduling and drafts, eternal post history
- First comments and threads, unlimited RSS automations, unlimited workspaces
- Unbranded link-in-bio, X/Twitter integration
Business
$10 per account / mo
$8/mo billed annually
- Scheduled posts
- Unlimited
- $10 per account/mo, $8 on annual
- Everything in Professional, plus unlimited AI prompts
- Analytics and reports, best times to post, competitor analysis
- Hashtag suggestions, Spintax post recycling, Publer API
Enterprise
Custom
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
- Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
- X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
- There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
- Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
- Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.
Vista Social
Professional
$79 /mo
$64/mo billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $79/mo, $64 on annual ($758/yr)
- 15 social profiles, 3 users
- Planning, engagement, reports, listening (own profiles), review management
- Vista Page link-in-bio, DM automations, 2,500 AI credits/mo
Advanced
Popular$149 /mo
$120/mo billed annually
- Seats
- 6
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $120 on annual ($1,430/yr)
- 30 social profiles, 6 users
- Adds advanced workflows and reporting, Zapier/Make/MCP integrations
- Advanced DM automations and Vista Page, 10,000 AI credits/mo
Scale
$349 /mo
$304/mo billed annually
- Seats
- 10
- Accounts
- 70
- Scheduled posts
- Unlimited
- $349/mo, $304 on annual ($3,638/yr)
- 70 social profiles, 10 users
- Adds white-label setup, client profile connect, unlimited AI assistant
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- Sentiment detection, premium analytics, brand safety and compliance
- Dedicated account manager, custom integrations, SSO, data migration
- Flat, quota-bundled plans: each tier bundles a set number of social profiles and users, and you move up a plan as you grow rather than buying one profile at a time. Extra users run about $3.75 a month each, and extra profiles are available on the higher tiers.
- X (Twitter) is a paid add-on at $29 a month on every plan (publishing, boosting, automations, and analytics), because of X's API pricing.
- Social listening is free for your own profiles; listening across social, web, and news is a $75-a-month add-on. Employee Advocacy is a separate $199-a-month add-on for 25 employees.
- There's no free plan (Vista Social dropped its old free tier and cheaper Standard plan when it revamped pricing); the way in is a 14-day trial, no card required.
- Annual billing is about 20% cheaper: Professional works out to $64 a month, Advanced $120, Scale $304.
- DM automation contacts are capped per plan (10,000 / 25,000 / 100,000), and the AI assistant is credit-limited (2,500 / 10,000 / unlimited a month).
- Prices are USD, read off the live pricing page by toggling monthly and yearly and cross-checked against current third-party listings.
Pros and cons
Publer
- Excellent value on per-account pricing, with every 10th account free
- Widest network list here, including Telegram, Mastodon, and WordPress
- Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
- Genuinely useful free plan
- Per-account pricing and separate member fees still add up at scale
- No unified inbox for comments or DMs
- X/Twitter is paid-only and analytics sit on the Business tier
- Dense interface, and listed prices exclude VAT
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No free plan anymore, and the entry price jumped to $79 a month
- X, deeper listening, and employee advocacy are paid add-ons
- AI and DM automations are capped per plan
- A lot of tool to learn if you only need basic scheduling
Publer vs Vista Social: FAQ
- Is Publer or Vista Social cheaper?
- Publer is cheaper to start, from $4 against $64 for Vista Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Publer or Vista Social have a free plan?
- Publer has a free plan; Vista Social does not, though it offers a 14-day trial.
- Which is better, Publer or Vista Social?
- Publer is the stronger pick for power users posting to many networks at once, while Vista Social is the better fit for agencies and teams that want publishing, listening, and review management in one tool. We don't score them; the right call comes down to how you post.