Head to head
Metricool vs Vista Social
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Vista Social packs a lot into one tool: scheduling to a dozen networks, a unified inbox with DM automations, listening, review management, competitor analysis, and a link-in-bio page. It used to be the cheap option, but it dropped its free plan and reset pricing higher, so the entry is now $79 a month.
- From
- $64 /mo
- Free plan
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free plan. Vista Social fits agencies and teams that want publishing, listening, and review management in one tool better, and it reaches Reddit and Snapchat, which Metricool doesn't.
Metricool starts cheaper, $20 per month against $64 a month for Vista Social. They bill on different units, so the real gap depends on how much you run. Vista Social adds social listening and employee advocacy that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free plan; Vista Social doesn't, though it offers a 14-day trial.
- Metricool starts at $20 per month, Vista Social at $64 a month.
- Only Metricool reaches Twitch and WordPress.
- Only Vista Social reaches Reddit and Snapchat.
- Vista Social has social listening; Metricool doesn't.
- Vista Social has employee advocacy; Metricool doesn't.
Features compared
| Feature | Metricool | Vista Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Vista Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Vista Socialflat pricing
No free plan; 14-day trial.
- Cheapest paid plan
- $64/mo
Whole-plan price; it doesn't scale per unit.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Vista Social
Professional
$79 /mo
$64/mo billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $79/mo, $64 on annual ($758/yr)
- 15 social profiles, 3 users
- Planning, engagement, reports, listening (own profiles), review management
- Vista Page link-in-bio, DM automations, 2,500 AI credits/mo
Advanced
Popular$149 /mo
$120/mo billed annually
- Seats
- 6
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $120 on annual ($1,430/yr)
- 30 social profiles, 6 users
- Adds advanced workflows and reporting, Zapier/Make/MCP integrations
- Advanced DM automations and Vista Page, 10,000 AI credits/mo
Scale
$349 /mo
$304/mo billed annually
- Seats
- 10
- Accounts
- 70
- Scheduled posts
- Unlimited
- $349/mo, $304 on annual ($3,638/yr)
- 70 social profiles, 10 users
- Adds white-label setup, client profile connect, unlimited AI assistant
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- Sentiment detection, premium analytics, brand safety and compliance
- Dedicated account manager, custom integrations, SSO, data migration
- Flat, quota-bundled plans: each tier bundles a set number of social profiles and users, and you move up a plan as you grow rather than buying one profile at a time. Extra users run about $3.75 a month each, and extra profiles are available on the higher tiers.
- X (Twitter) is a paid add-on at $29 a month on every plan (publishing, boosting, automations, and analytics), because of X's API pricing.
- Social listening is free for your own profiles; listening across social, web, and news is a $75-a-month add-on. Employee Advocacy is a separate $199-a-month add-on for 25 employees.
- There's no free plan (Vista Social dropped its old free tier and cheaper Standard plan when it revamped pricing); the way in is a 14-day trial, no card required.
- Annual billing is about 20% cheaper: Professional works out to $64 a month, Advanced $120, Scale $304.
- DM automation contacts are capped per plan (10,000 / 25,000 / 100,000), and the AI assistant is credit-limited (2,500 / 10,000 / unlimited a month).
- Prices are USD, read off the live pricing page by toggling monthly and yearly and cross-checked against current third-party listings.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No free plan anymore, and the entry price jumped to $79 a month
- X, deeper listening, and employee advocacy are paid add-ons
- AI and DM automations are capped per plan
- A lot of tool to learn if you only need basic scheduling
Metricool vs Vista Social: FAQ
- Is Metricool or Vista Social cheaper?
- Metricool is cheaper to start, from $20 against $64 for Vista Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or Vista Social have a free plan?
- Metricool has a free plan; Vista Social does not, though it offers a 14-day trial.
- Which is better, Metricool or Vista Social?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Vista Social is the better fit for agencies and teams that want publishing, listening, and review management in one tool. We don't score them; the right call comes down to how you post.