Head to head
Metricool vs Vista Social
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Vista Social bundles publishing, engagement, reporting, reviews, listening and Vista Page. Current Professional pricing starts at USD99 monthly or USD950 annually; X and broader listening cost extra.
- From
- $79.17a month, billed yearly
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. Vista Social fits agencies and teams that want publishing, listening, and review management in one tool better, and it reaches Reddit and Snapchat, which Metricool doesn't.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Vista Social starts at $79.17 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Vista Social adds social listening and employee advocacy that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Vista Social doesn't, though it offers a 14-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $79.17 a month, billed yearly on Vista Social.
- Metricool posts to 10 networks, Vista Social to 13.
- Only Vista Social reaches Reddit and Snapchat.
- Vista Social has social listening; Metricool doesn't.
- Vista Social has employee advocacy; Metricool doesn't.
Features compared
| Feature | Metricool | Vista Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Vista Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
| Twitch | No | No |
| WordPress | No | Not assessed |
| Tumblr | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 14-day trial.
- Lowest public entry price
- $79.17 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Vista Social
Professional
$79.17 a month billed annually
- Seats
- 2
- Accounts
- 15
- Scheduled posts
- Unlimited
- USD99/month or USD950/year
- 15 profiles; 1,000 monthly AI credits
- Two users
Advanced
$159.17 a month billed annually
- Seats
- Not confirmed
- Accounts
- 30
- Scheduled posts
- Unlimited
- USD199/month or USD1910/year
- 30 profiles; 2,000 monthly AI credits
- Included users conflict between pricing and help; confirm offer
Scale
$359.17 a month billed annually
- Seats
- Not confirmed
- Accounts
- 70
- Scheduled posts
- Unlimited
- USD449/month or USD4310/year
- 70 profiles; 3,500 monthly AI credits
- Included users conflict between pricing and help; confirm offer
Enterprise
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Custom quote; current pricing advertises eight or more users, not unlimited
- Custom security, integrations and account support
- Bundled-profile plans, with extra-user/profile charges depending on tier. Current annual totals are USD950/1,910/4,310, not rounded monthly equivalents multiplied by twelve.
- Professional includes two users. Pricing says three/four users on Advanced/Scale, while official subscription help says four/eight. Confirm included seats before buying.
- X is a USD29/month add-on. Own-profile listening is included; broader social/web/news listening is USD75/month.
- Employee Advocacy has a free three-advocate allowance and a USD199/month package for 25 employees.
- MCP and Ask Vista appear on Professional; Zapier/Make and advanced approval workflows start on Advanced.
- Fourteen-day trial; no recurring free scheduler plan.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No recurring free scheduler plan
- X and broader listening are paid add-ons
- AI and DM automation have plan limits
- Official pages disagree on Advanced and Scale seats
Metricool vs Vista Social: FAQ
- Is Metricool or Vista Social cheaper?
- Metricool has a free entry plan. Vista Social starts at $79.17 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or Vista Social have a free plan?
- Metricool has a free plan; Vista Social does not, though it offers a 14-day trial.
- Which is better, Metricool or Vista Social?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Vista Social is the better fit for agencies and teams that want publishing, listening, and review management in one tool. We don't score them; the right call comes down to how you post.