Head to head
Metricool vs Publer
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Publer
Publer combines broad network coverage with queues, bulk scheduling and RSS automation. Business adds analytics, recycling and eligible API/MCP access. Pricing scales with connected accounts and additional team members.
- From
- Free
- Free scheduling
- Yes
Bottom line
Publer is the pick for power users posting to many networks at once, and it reaches Mastodon and Telegram among others, which Metricool doesn't. Metricool fits analytics-led marketers who want organic and paid in one report better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool posts to 10 networks, Publer to 13.
- Only Publer reaches Mastodon, Telegram, and WordPress.
Features compared
| Feature | Metricool | Publer |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Publer |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | No | No |
| Telegram | No | Auto |
| WordPress | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Publer
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- One user, one workspace and three social accounts; X excluded
- Ten waiting posts per account; slots refill after publication or deletion
- Pinterest on Free requires at least 100 followers or a claimed website
- 24-hour post history and 25 drafts
Professional
PopularDisplayed $5 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $5/account/month; confirm currency
- Unlimited scheduling/drafts subject to daily limits
- First comments, threads and RSS automations
Business
Displayed $10 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $10/account/month; confirm currency
- Analytics, recycling and unlimited AI prompts
- Eligible API/MCP access
Enterprise
Custom
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Pricing is per connected social account plus additional members; owner included, every tenth account/member free. Professional starts at $5/month for one account, Business $10.
- Professional has a seven-day trial; Business fourteen days. Free retains three accounts, ten pending posts per account, twenty-five drafts and a 24-hour history, excluding X.
- Current help says annual billing is 20% off, while pricing UI says two months free. Confirm exact annual invoice rather than treating these as identical.
- Paid scheduling is subject to daily anti-abuse limits; Enterprise removes Publer-side daily limits but networks can still impose their own.
- Current extraction did not expose localized selector totals or extra-member tariffs; verify final currency and selected-account/member bill.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Publer
- Broad supported-network list, including Telegram and WordPress
- Bulk scheduling and RSS automation
- Free waiting-post slots refill after publishing
- Business API/MCP with documented eligibility
- Separate account and member charges accumulate
- X requires a paid plan
- Analytics and advanced automation require Business
- Daily provider and anti-abuse limits still apply
Metricool vs Publer: FAQ
- Is Metricool or Publer cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Publer have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Publer?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.