Head to head
Metricool vs Planable
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Planable organizes content review by workspace. Pro is $59 per workspace monthly or $590 yearly, with required approval and 150 posts per month. Analytics is a separate per-workspace purchase, and public links allow comments rather than formal account-free approval.
- From
- Free
- Free scheduling
- Yes
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report. Planable fits agencies and teams that need client sign-off before posting better, and it adds social listening that Metricool leaves out.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Planable has a free plan and paid plans from $32.50 per workspace a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Planable adds social listening that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $20 a month, billed yearly on Metricool and $32.50 per workspace a month, billed yearly on Planable.
- Metricool posts to 10 networks, Planable to 9.
- Only Metricool reaches Bluesky.
- Planable has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | Planable |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not confirmed |
Platforms compared
| Network | Metricool | Planable |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 workspace · Basic
- $39/mo~$33/mo annual
- 3 workspaces · BasicTypical
- $117/mo~$98/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Planable
Free
- Seats
- Unlimited
- Accounts
- Not confirmed
- Scheduled posts
- 50
- 50 created posts total, not a monthly allowance
- Unlimited users; confirm workspace/page allowance
- No time limit; add-on trials need an active paid base plan
Basic
$32.50 per workspace a month billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39/workspace monthly or $390/year ($32.50/month equivalent)
- 60 posts/month and 4 social pages per workspace
- Unlimited users; optional approval
Pro
Popular$49.17 per workspace a month billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom quote; confirm pages and included add-ons
- Multi-level approvals, SSO and dedicated account manager
- Unlimited posts and campaigns
- USD per workspace, with unlimited users. Basic is $39 monthly/$390 yearly; Pro $59 monthly/$590 yearly. Annual monthly equivalents are $32.50 and approximately $49.17.
- The free allowance is 50 created posts total, without a reset when posts are deleted. X publishing is unavailable on the free allowance; Basic permits one tweet per 24 hours.
- Analytics is $14/month or $140/year, Social Inbox $9/month or $90/year, and Social Listening $99/month or $990/year, each per workspace. Add-on trials require a paid base plan.
- Enterprise entitlements require a quote: current official pages conflict on page limits and whether Analytics/Social Inbox are included. Volume discounts are advertised for five or more workspaces; do not assume a mandatory five-workspace ceiling.
What it really costs
Monthly cost by workspace count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3Typical | $117/mo | $177/mo |
| 5 | $195/mo | $295/mo |
| 10 | Exceeds plan capacity | Exceeds plan capacity |
| 25 | Exceeds plan capacity | Exceeds plan capacity |
| 50 | Exceeds plan capacity | Exceeds plan capacity |
Monthly billing. Volume discounts lower the per-workspace rate at higher counts. Annual billing takes about 2 months off.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Per-workspace charges accumulate across clients
- Reporting, inbox and listening can add per-workspace cost
- Bluesky and Mastodon are not in the advertised publishing list
- Recurring posts are not the same as a category-based evergreen queue
Metricool vs Planable: FAQ
- Is Metricool or Planable cheaper?
- Both Metricool and Planable have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Metricool or Planable have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Planable?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.