Is Later or Pallyy cheaper?

Pallyy is cheaper to start, from $11 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Pallyy have a free plan?

Later has a free plan; Pallyy does not, though it offers a 14-day trial.

Which is better, Later or Pallyy?

Later is the stronger pick for Instagram-first creators and brands, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.

Head to head

Later vs Pallyy

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Pallyy

Pallyy is an affordable, well-designed scheduler that people reach for mainly for its Instagram grid planner, social inbox, and bio link. It publishes to nine networks and prices in flat plans from $15 a month, with social sets and users added cheaply.

From: $11 /mo
Free plan

Visit Pallyy

Bottom line

Later and Pallyy both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Pallyy for Creators and freelancers who want an affordable, polished planner.

Features compared

Feature	Later	Pallyy
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	No	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	Later	Pallyy
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	No	Auto
Snapchat	Auto	No

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Pallyy

Starter

$15 /mo

$11/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 20

$15/mo, 1 social set (max 2 social accounts), 1 user
20 posts a month, basic analytics
Extra social sets $10/mo each

Pro

Popular

$25 /mo

$19/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$25/mo, 1 social set (max 10 social accounts), 1 user
Unlimited posts, social inbox, content queue, approvals, advanced analytics
Extra social sets $10/mo each

Agency

$99 /mo

$74/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$99/mo, 10 social sets, 3 users
Adds custom reporting and tiered user access
Extra social sets and users $10/mo each

Scale

$199 /mo

$149/mo billed annually

Seats: 10
Accounts: 30
Scheduled posts: Unlimited

$199/mo, 30 social sets, 10 users
Highest storage and the full feature set

Flat, quota-bundled plans: each tier bundles social sets and users. A social set holds up to 2 social accounts on Starter and up to 10 from Pro up. Extra social sets and users are $10 a month each.
There's no free plan (Pallyy dropped its old free tier); the way in is a 14-day trial.
Annual billing saves up to 25%; the annual per-month figures here are derived from that stated discount.
Prices are USD, read off the live pricing page.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Pallyy

Strong Instagram grid planner in a clean, easy interface
Social inbox, approvals, recycling, and a bio link included
Cheap, flat pricing with $10 social-set and user add-ons
Nine networks supported
No social listening or competitor tracking
Reporting is light until the Agency plan
No free plan
Aimed at solos and small teams, not enterprise

Later vs Pallyy: FAQ

Is Later or Pallyy cheaper?: Pallyy is cheaper to start, from $11 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Pallyy have a free plan?: Later has a free plan; Pallyy does not, though it offers a 14-day trial.
Which is better, Later or Pallyy?: Later is the stronger pick for Instagram-first creators and brands, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.