Is Sendible or SocialBu cheaper?

SocialBu is cheaper to start, from $16 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Sendible or SocialBu have a free plan?

SocialBu has a free plan; Sendible does not, though it offers a 14-day trial.

Which is better, Sendible or SocialBu?

Sendible is the stronger pick for agencies and freelancers managing social for multiple clients, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.

Head to head

Sendible vs SocialBu

Last updated 4 June 2026

Sendible

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

From: $25 /mo
Free plan

Visit Sendible

SocialBu

SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.

From: $16 /mo
Free plan

Visit SocialBu

Bottom line

Sendible and SocialBu both cover the basics; the right one comes down to how you post. Sendible is the stronger pick for Agencies and freelancers managing social for multiple clients; choose SocialBu for Small businesses and agencies who want scheduling plus automation.

Features compared

Feature	Sendible	SocialBu
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Yes	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Sendible	SocialBu
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Mastodon	No	Auto
Reddit	No	Auto
WordPress	Auto	No

Pricing

Sendible

Creator

$29 /mo

$25/mo billed annually

Seats: 1
Accounts: 6
Scheduled posts: Unlimited

$29/mo, $25 on annual (15% off)
1 user/calendar, 6 social profiles
Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats: 4
Accounts: 24
Scheduled posts: Unlimited

$89/mo, $76 on annual
4 users/calendars, 24 social profiles
Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular

$199 /mo

$170/mo billed annually

Seats: 7
Accounts: 49
Scheduled posts: Unlimited

$199/mo, $170 on annual
7 users/calendars, 49 social profiles
Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats: 20
Accounts: 100
Scheduled posts: Unlimited

$299/mo, $255 on annual
20 users, 100 social profiles
Adds advanced user permissions, bulk posting with custom tags, live report sharing
White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats: 80
Accounts: 400
Scheduled posts: Unlimited

$750/mo, $638 on annual, for 80 users and 400 profiles
Scalable users and profiles, built with their team
Optional SSO, dedicated customer success, white label (from $790/mo with it)

Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

SocialBu

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social accounts
10 lifetime posts
For trying SocialBu out

Standard

$19 /mo

$16/mo billed annually

Seats: 4
Accounts: 12
Scheduled posts: 800

$19/mo, $16 on annual
12 social accounts, up to 4 team members, 800 posts a month
Automations, bulk import, visual calendar, AI content

Super

Popular

$59 /mo

$49/mo billed annually

Seats: 8
Accounts: 30
Scheduled posts: Unlimited

$59/mo, $49 on annual
30 social accounts, up to 8 team members, unlimited posts
Adds analytics, approval workflows, social listening, more automations and AI

Supreme

$199 /mo

$166/mo billed annually

Seats: 20
Accounts: 150
Scheduled posts: Unlimited

$199/mo, $166 on annual
150 social accounts, up to 20 team members
400 automations, advanced reporting, more listening and AI credits

Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
Custom plans are available for agencies and large teams.
Prices are USD, read off the live pricing page.

Pros and cons

Sendible

Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
Direct publishing to nine networks, including Threads and Bluesky
No free plan, and a 14-day trial is the only way in
Pinterest has faded and Instagram DMs aren't in the inbox
Several features have been sunset over the years (content suggestions, review monitoring)
Listening and competitor analysis are thin next to the bigger suites

SocialBu

Real automation: RSS, webhooks, and auto-replies
AI content and image generation plus a social inbox with reviews
Twelve networks, including Reddit, Mastodon, and Bluesky
Affordable, with a free plan and a clear annual discount
Listening and richer automations are on the higher plans
Recycling is automation-based, not a category engine
Lightly documented company
Standard caps monthly posts at 800

Sendible vs SocialBu: FAQ

Is Sendible or SocialBu cheaper?: SocialBu is cheaper to start, from $16 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Sendible or SocialBu have a free plan?: SocialBu has a free plan; Sendible does not, though it offers a 14-day trial.
Which is better, Sendible or SocialBu?: Sendible is the stronger pick for agencies and freelancers managing social for multiple clients, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.