Head to head

Buffer vs Sendible

vs

The simplest way to schedule a few accounts, and the cheapest entry if you only run one to three channels.

From
$5 per channel / mo
Free plan

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

From
$25 /mo
Free plan

Bottom line

Buffer and Sendible both cover the basics; the right one comes down to how you post. Buffer is the stronger pick for Solo creators; choose Sendible for Agencies and freelancers managing social for multiple clients.

Features compared

FeatureBufferSendible
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsPartialYes
Bulk uploadNoYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNo

Platforms compared

NetworkBufferSendible
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoAuto
MastodonAutoNo
WordPressNoAuto

Pricing

Buffer

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 channels
  • 10 scheduled posts per channel

Essentials

Popular
$6 per channel / mo

$5/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $6 per channel/mo, $5 on annual
  • Analytics
  • Engagement tools

Team

$12 per channel / mo

$10/mo billed annually

Seats
Unlimited
Accounts
1
Scheduled posts
Unlimited
  • $12 per channel/mo, $10 on annual
  • Unlimited team members
  • Approvals
  • Priced per channel: the headline $6 / $12 is for a single channel and scales with how many you connect.
  • Volume discount lowers the per-channel rate above 10 channels (down to $1-$2 per channel at 51+).
  • Annual billing saves about two months, so a channel works out near $60 / $120 per year.

Sendible

Creator

$29 /mo

$25/mo billed annually

Seats
1
Accounts
6
Scheduled posts
Unlimited
  • $29/mo, $25 on annual (15% off)
  • 1 user/calendar, 6 social profiles
  • Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats
4
Accounts
24
Scheduled posts
Unlimited
  • $89/mo, $76 on annual
  • 4 users/calendars, 24 social profiles
  • Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular
$199 /mo

$170/mo billed annually

Seats
7
Accounts
49
Scheduled posts
Unlimited
  • $199/mo, $170 on annual
  • 7 users/calendars, 49 social profiles
  • Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats
20
Accounts
100
Scheduled posts
Unlimited
  • $299/mo, $255 on annual
  • 20 users, 100 social profiles
  • Adds advanced user permissions, bulk posting with custom tags, live report sharing
  • White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats
80
Accounts
400
Scheduled posts
Unlimited
  • $750/mo, $638 on annual, for 80 users and 400 profiles
  • Scalable users and profiles, built with their team
  • Optional SSO, dedicated customer success, white label (from $790/mo with it)
  • Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
  • You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
  • White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
  • There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
  • Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
  • Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Pros and cons

Buffer

  • Clean, fast interface
  • Cheapest entry for one to three channels
  • Widest network list, including Bluesky and Mastodon
  • Genuinely useful free plan
  • Per-channel pricing adds up quickly
  • No CSV bulk upload
  • No evergreen recycling
  • Analytics are basic

Sendible

  • Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
  • Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
  • Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
  • Direct publishing to nine networks, including Threads and Bluesky
  • No free plan, and a 14-day trial is the only way in
  • Pinterest has faded and Instagram DMs aren't in the inbox
  • Several features have been sunset over the years (content suggestions, review monitoring)
  • Listening and competitor analysis are thin next to the bigger suites

Buffer vs Sendible: FAQ

Is Buffer or Sendible cheaper?
Buffer is cheaper to start, from $5 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Buffer or Sendible have a free plan?
Buffer has a free plan; Sendible does not, though it offers a 14-day trial.
Which is better, Buffer or Sendible?
Buffer is the stronger pick for solo creators, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.