Head to head
Metricool vs Ordinal
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Ordinal serves executive and team publishing workflows. Its approval guide distinguishes optional requests from blocking approval, which can stop unapproved scheduled posts. Confirm the current plan and account allowances before buying.
- From
- Check current price
- Free scheduling
- No
Bottom line
Ordinal is the pick for companies running executive or founder social programs, and it adds employee advocacy that Metricool leaves out. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool brings a social inbox that Ordinal skips, while Ordinal has employee advocacy Metricool doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Ordinal doesn't, though it offers a 14-day trial.
- Metricool posts to 10 networks, Ordinal to 7.
- Only Metricool reaches Pinterest, Bluesky, and Google Business.
- Metricool has a social inbox; Ordinal doesn't.
- Metricool has ad management; Ordinal doesn't.
- Ordinal has employee advocacy; Metricool doesn't.
Features compared
| Feature | Metricool | Ordinal |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Ordinal |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Ordinal
Starter
Displayed $95 monthly or $85/month annually; currency unconfirmed
- Seats
- 3
- Accounts
- 4
- Scheduled posts
- 50
- Approvals
- 14-day analytics history
Pro
Displayed $265 monthly or $235/month annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- Unlimited
- API and MCP
- All-time analytics
Growth
Displayed $695 monthly or $625/month annually
- Seats
- Unlimited
- Accounts
- 4
- Webhooks and custom permissions
- Default blocking approvals
Enterprise
Custom
- SAML/SSO and expanded advocacy
- Additional scheduling profiles are displayed at $20/month; engagement-only profiles are separate and cannot schedule or supply analytics.
- Current official domain is tryordinal.com. Verify billing currency and exact annual charge; advertised dollar figures alone do not establish USD.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Ordinal
- Executive and team content coordination
- Documented optional and blocking approval requests
- Prices increase with added publishing profiles
- Default blocking approval policy requires Growth
- Native media features remain network-dependent
Metricool vs Ordinal: FAQ
- Is Metricool or Ordinal cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Ordinal have a free plan?
- Metricool has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Metricool or Ordinal?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.