Head to head
Metricool vs Social Champ
Last updated 4 June 2026
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Social Champ is a broad, affordable scheduler: eleven networks, content recycling, a social inbox, competitor analysis, and listening on the agency tier, plus a free plan. It offers both flat bundled plans and a pay-per-profile option.
- From
- $23 /mo
- Free plan
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the cheaper start, from $20 per month. Social Champ fits freelancers and small agencies wanting broad coverage on a budget better, and it adds social listening that Metricool leaves out.
Metricool starts cheaper, $20 per month against $23 a month for Social Champ. They bill on different units, so the real gap depends on how much you run. Metricool brings visual feed planner that Social Champ skips, while Social Champ has social listening Metricool doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Metricool starts at $20 per month, Social Champ at $23 a month.
- Metricool posts to 12 networks, Social Champ to 11.
- Only Metricool reaches Twitch and WordPress.
- Only Social Champ reaches Mastodon.
- Metricool has visual feed planner; Social Champ doesn't.
- Metricool has link in bio; Social Champ doesn't.
- Metricool has ad management; Social Champ doesn't.
- Social Champ has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | Social Champ |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Metricool | Social Champ |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $23/mo
Whole-plan price; it doesn't scale per unit.
Metricool
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Social Champ
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 15
- 3 social accounts, 1 user
- 15 scheduled posts per account
- Scheduling, calendar, basic analytics
Standard
$23/mo billed annually
- Seats
- 2
- Accounts
- 6
- Scheduled posts
- Unlimited
- $29/mo, $23 on annual
- 6 social accounts, 2 users, 1 workspace
- Unlimited scheduling, recycling, AI, bulk upload
Professional
Popular$47/mo billed annually
- Seats
- 5
- Accounts
- 12
- Scheduled posts
- Unlimited
- $59/mo, $47 on annual
- 12 social accounts, 5 users, 3 workspaces
- Adds client management, competitor analysis, automation rules, WhatsApp Business
Agency
$119/mo billed annually
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $119 on annual
- 30 social accounts, unlimited users and workspaces
- Adds white-label reports, social listening, API access, priority support
- Social Champ offers two ways to pay: these flat, quota-bundled plans (Free, Standard, Professional, Agency), and a pay-per-profile option (a Starter rate around $5 a profile and a Growth rate around $9 a profile, with volume discounts as you add more). The bundled plans are the simplest to compare.
- There's a permanent free plan (3 accounts, 15 posts per account).
- Annual billing saves about 20%: Standard works out to $23 a month, Professional $47, Agency $119.
- Add-ons include extra profiles ($3-$5 each), AI credits, and social listening modules.
- Prices are USD, read off the live pricing page.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Social Champ
- Broad: recycling, inbox, competitor analysis, listening, AI
- Eleven networks, including Bluesky, Mastodon, and WhatsApp Business
- Free plan plus flexible flat or per-profile pricing
- Good value against the bigger suites
- Listening and white-label only on the Agency plan
- No visual feed planner or link-in-bio
- Two pricing models can be confusing
- Reporting is solid but not best-in-class
Metricool vs Social Champ: FAQ
- Is Metricool or Social Champ cheaper?
- Metricool is cheaper to start, from $20 against $23 for Social Champ. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or Social Champ have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Social Champ?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Social Champ is the better fit for freelancers and small agencies wanting broad coverage on a budget. We don't score them; the right call comes down to how you post.