Head to head
Metricool vs Social Champ
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Social Champ combines scheduling, recycling, engagement and analytics with bundled and per-profile subscriptions. Standard includes basic approvals; deeper review, listening and REST API access have separate plan boundaries.
- From
- Free
- Free scheduling
- Yes
Bottom line
Social Champ is the pick for freelancers and small agencies wanting broad coverage on a budget, and it adds social listening that Metricool leaves out. Metricool fits analytics-led marketers who want organic and paid in one report better.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Social Champ has a free plan and paid plans from $23.20 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Social Champ adds social listening that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $20 a month, billed yearly on Metricool and $23.20 a month, billed yearly on Social Champ.
- Metricool posts to 10 networks, Social Champ to 11.
- Only Social Champ reaches Mastodon.
- Social Champ has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | Social Champ |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not confirmed |
Platforms compared
| Network | Metricool | Social Champ |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Social Champ
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 15
- 3 social accounts, 1 user
- 15 scheduled posts per account
- Scheduling, calendar, basic analytics
Standard
$23.20 a month billed annually
- Seats
- 2
- Accounts
- 6
- Scheduled posts
- Unlimited
- USD29 monthly or USD23.20/month with annual billing
- $29/mo, $23 on annual
- 6 social accounts, 2 users, 1 workspace
- Unlimited scheduling, recycling, AI, bulk upload
Professional
Popular$47.20 a month billed annually
- Seats
- 5
- Accounts
- 12
- Scheduled posts
- Unlimited
- USD59 monthly or USD47.20/month with annual billing
- $59/mo, $47 on annual
- 12 social accounts, 5 users, 3 workspaces
- Adds client management, competitor analysis, automation rules, WhatsApp Business
Agency
$119.20 a month billed annually
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- USD149 monthly or USD119.20/month with annual billing
- $149/mo, $119 on annual
- 30 social accounts, unlimited users and workspaces
- Adds white-label reports, social listening, API access, priority support
- Flat plans coexist with per-profile Starter and Growth; Enterprise requires a quote.
- The free plan has three profiles and fifteen scheduled posts per account. X is excluded from Free and uses a paid add-on on eligible plans.
- Annual equivalents are USD23.20 Standard, USD47.20 Professional and USD119.20 Agency, before applicable extras.
- Listening is included on Growth/Agency and available as a USD29/month Professional add-on.
- Confirm calculator totals and X add-on charges; extracted pay-per-profile totals contain zero-account placeholders.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Social Champ
- Free plan and two paid pricing models
- Basic and multilayer approval options
- Documented REST API and MCP access
- Recycling, inbox and analytics
- X publishing can require an additional charge
- REST API and reporting capabilities are plan-gated
- Dynamic per-profile totals need checkout confirmation
Metricool vs Social Champ: FAQ
- Is Metricool or Social Champ cheaper?
- Both Metricool and Social Champ have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Metricool or Social Champ have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Social Champ?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Social Champ is the better fit for freelancers and small agencies wanting broad coverage on a budget. We don't score them; the right call comes down to how you post.