Head to head
HeyOrca vs Tailwind
Last updated 4 June 2026
HeyOrca organizes client work into separate calendars with ten profiles and unlimited users on paid plans. Different calendars can use different plans; Basic offers reporting, inbox and listening as add-ons while Pro bundles them.
- From
- Free
- Free scheduling
- Yes
Tailwind now sells Pinterest-only tools for new subscribers: scheduling and creation, SEO, engagement, or a bundle. Instagram and Facebook remain legacy-plan capabilities. Free onboarding actions are finite and do not reset monthly.
- From
- $17.99per Pinterest account a month, billed yearly
- Free scheduling
- No
Bottom line
Tailwind is the pick for Pinterest-focused marketers. HeyOrca fits agencies whose service revolves around client calendars better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. HeyOrca adds social listening and competitor tracking that Tailwind leaves out.
Key differences
Where the two actually diverge, before the full tables.
- HeyOrca has a free scheduling plan; Tailwind doesn't, though a trial is advertised.
- HeyOrca posts to 9 networks, Tailwind to 1.
- Only HeyOrca reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, and Google Business.
- HeyOrca has social listening; Tailwind doesn't.
- HeyOrca has competitor tracking; Tailwind doesn't.
- HeyOrca has a social inbox; Tailwind doesn't.
- HeyOrca has a Canva integration; Tailwind doesn't.
Features compared
| Feature | HeyOrca | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not confirmed | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not confirmed |
| Link in bio | Yes | Legacy only |
Platforms compared
| Network | HeyOrca | Tailwind |
|---|---|---|
| Auto | Legacy only | |
| Auto | Legacy only | |
| X (Twitter) | Reminder | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; trial advertised.
- 1 unit · Pin Scheduling & Creation
- $29.99/mo~$17.99/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD59 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Standard approval workflow; reporting, inbox and listening are optional paid add-ons
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD149 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Reporting, inbox and listening included; custom approval workflows
Agency
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Custom plan for a larger roster
- Confirm users, profiles, onboarding and support in the quote
- Choose a calendar or workspace for each brand. Paid calendars include ten social profiles and unlimited users.
- Free, Basic and Pro can be mixed within an account; configure each client around the service it buys.
- Current Basic and Pro cards display USD59 and USD149 per calendar/month. Volume and annual discounts are advertised, but a marginal-band calculation is not established. Confirm the complete mixed-roster bill.
- Basic supports paid Reporting, Social Inbox and Social Listening add-ons; Pro includes these services.
- Free lists two profiles, one user and fifteen monthly posts, with a fourteen-day Pro trial.
Tailwind
Pin Scheduling & Creation
$17.99 per Pinterest account a month billed annually
- Accounts
- 1
- Per Pinterest account; 300 monthly credits
Bundle
$29.98 per Pinterest account a month billed annually
- Accounts
- 1
- All three tools; 400 monthly credits per Pinterest account
- New subscriptions changed September 25, 2026. Pro, Advanced and Max are legacy plans; current plans are per Pinterest account.
- Free access consists of one-time trial actions, not a recurring monthly publishing allowance.
- Scheduling uses one credit per Pin; AI, keyword research and Turbo also consume credits. Extra 100-credit packs cost USD10.
- Annual prices shown are monthly equivalents charged annually; each additional Pinterest account requires its own subscription.
- Separate non-scheduler modules: Pinterest SEO USD14.99 monthly / USD11.99 annual-equivalent and Pinterest Engagement at the same rates, each with 50 monthly credits. These are not scheduler entry plans.
What it really costs
Monthly cost by unit count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| units | Pin Scheduling & Creation | Bundle |
|---|---|---|
| 1 | $29.99/mo | $44.98/mo |
| 3 | $89.97/mo | $134.94/mo |
| 5 | $149.95/mo | $224.90/mo |
| 10 | $299.90/mo | $449.80/mo |
| 25 | $749.75/mo | $1,124.50/mo |
| 50 | $1,499.50/mo | $2,249/mo |
Monthly billing.
Pros and cons
HeyOrca
- Separate client calendars and shared-link review
- Ten profiles and unlimited users on paid calendars
- Different plan configurations can coexist in one account
- Basic add-ons allow narrower service configurations
- Reporting, inbox and listening add to Basic costs
- Paid calendars are separate billing units
- Custom approval workflows require Pro
- A mixed-roster bill needs plan, add-on and discount checks
- X direct publishing and reports ended; manual notification workflow only
Tailwind
- Modular Pinterest tools
- Smart scheduling and Pin spacing
- Website sync and AI-assisted Pin creation
- Current plans are Pinterest-only
- Each Pinterest account is billed separately
- Publishing and other actions share credits
- Legacy-plan migration changes capabilities
HeyOrca vs Tailwind: FAQ
- Is HeyOrca or Tailwind cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does HeyOrca or Tailwind have a free plan?
- HeyOrca has a free plan; Tailwind does not, though a trial is advertised.
- Which is better, HeyOrca or Tailwind?
- HeyOrca is the stronger pick for agencies whose service revolves around client calendars, while Tailwind is the better fit for Pinterest-focused marketers. We don't score them; the right call comes down to how you post.