Head to head
HeyOrca vs Tailwind
Last updated 4 June 2026
HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.
- From
- $59 per calendar / mo
- Free plan
Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.
- From
- $17.99 /mo
- Free plan
Bottom line
Tailwind is the pick for Pinterest and Instagram creators and small businesses, and it's the cheaper start, from $17.99 a month. HeyOrca fits agencies that want a calendar and approval flow per client better, and it reaches X (Twitter) and LinkedIn among others, which Tailwind doesn't.
Tailwind starts cheaper, $17.99 a month against $59 per calendar / mo for HeyOrca. They bill on different units, so the real gap depends on how much you run. HeyOrca brings social listening that Tailwind skips, while Tailwind has evergreen recycling HeyOrca doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Tailwind starts at $17.99 a month, HeyOrca at $59 per calendar / mo.
- HeyOrca posts to 9 networks, Tailwind to 3.
- Only HeyOrca reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, and Google Business.
- HeyOrca has social listening; Tailwind doesn't.
- HeyOrca has competitor tracking; Tailwind doesn't.
- HeyOrca has approvals; Tailwind doesn't.
- HeyOrca has social inbox; Tailwind doesn't.
Features compared
| Feature | HeyOrca | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Yes | Yes |
Platforms compared
| Network | HeyOrca | Tailwind |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $59 per calendar/mo, unlimited users, 10 social accounts per calendar
- Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
- Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per calendar/mo, unlimited users, 10 social accounts per calendar
- Everything in Basic, with reporting, social inbox, and listening included
- Advanced and custom reports, competitor analysis, sentiment, Instagram demographics
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for managing many clients
- White-label onboarding, priority support, ongoing training
- Dedicated account management
- Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
- There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
- Extra social accounts beyond the 10 per calendar are $10 a month each.
- On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
- There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
What it really costs
HeyOrca charges per calendar, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-calendar row marked as a realistic setup.
| calendars | Basic | Pro |
|---|---|---|
| 1 | $59/mo | $149/mo |
| 3 | $177/mo | $447/mo |
| 5Typical | $271/mo | $685/mo |
| 10 | $446/mo | $1130/mo |
| 25 | $971/mo | $2465/mo |
| 50 | $1846/mo | $4690/mo |
Monthly billing. Volume discounts lower the per-calendar rate at higher counts.
Tailwind
Free Forever
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 5
- 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
- 5 Tailwind credits and 5 post designs a month
- Smart.bio link, basic analytics
Pro
$17.99/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 150
- $29.99/mo, $17.99 on annual (save $144/yr)
- 1 account, 1 user, 150 posts a month
- 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio
Advanced
$29.99/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 300
- $54.99/mo, $29.99 on annual (save $300/yr)
- 2 accounts, 2 users, 300 posts a month
- 300 Tailwind credits, unlimited post designs, advanced analytics
Max
$49.99/mo billed annually
- Seats
- 5
- Accounts
- 3
- Scheduled posts
- Unlimited
- $99.99/mo, $49.99 on annual (save $600/yr)
- 3 accounts, 5 users, unlimited posts a month
- 1,000 Tailwind credits, unlimited post designs, advanced analytics
- Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
- There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
- Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
- Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
- Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
- Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.
Pros and cons
HeyOrca
- Client approvals without the client needing an account
- Unlimited users on every paid plan
- Per-calendar pricing with a 40% volume discount at scale
- Reporting, inbox, and listening all included on Pro
- On Basic, reporting, inbox, and listening are paid add-ons
- No evergreen recycling
- Per-calendar pricing adds up before the volume discount kicks in
- Paid plans are priced for teams, not solo creators
Tailwind
- Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
- AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
- Instagram feed planner and Smart.bio link-in-bio built in
- Genuine free plan and steep annual discounts
- Only publishes to Pinterest, Instagram, and Facebook
- AI features are metered by credits that cost extra to top up
- No social inbox or approval workflows
- Not built for agencies or client management
HeyOrca vs Tailwind: FAQ
- Is HeyOrca or Tailwind cheaper?
- Tailwind is cheaper to start, from $17.99 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does HeyOrca or Tailwind have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, HeyOrca or Tailwind?
- HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.