Is HeyOrca or Tailwind cheaper?

Tailwind is cheaper to start, from $17.99 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does HeyOrca or Tailwind have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, HeyOrca or Tailwind?

HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.

Head to head

HeyOrca vs Tailwind

Last updated 4 June 2026

HeyOrca

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From: $59 per calendar / mo
Free plan

Visit HeyOrca

Tailwind

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From: $17.99 /mo
Free plan

Visit Tailwind

Bottom line

HeyOrca and Tailwind both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

Feature	HeyOrca	Tailwind
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	Yes	Yes

Platforms compared

Network	HeyOrca	Tailwind
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	No
TikTok	Auto	No
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Google Business	Auto	No

Pricing

HeyOrca

Free

Seats: 1
Accounts: 2
Scheduled posts: 15

1 calendar, 2 social accounts, 1 user
15 scheduled posts a month
Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$59 per calendar/mo, unlimited users, 10 social accounts per calendar
Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular

$149 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$149 per calendar/mo, unlimited users, 10 social accounts per calendar
Everything in Basic, with reporting, social inbox, and listening included
Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for managing many clients
White-label onboarding, priority support, ongoing training
Dedicated account management

Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
Extra social accounts beyond the 10 per calendar are $10 a month each.
On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Tailwind

Free Forever

Free

Seats: 1
Accounts: 1
Scheduled posts: 5

1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
5 Tailwind credits and 5 post designs a month
Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 150

$29.99/mo, $17.99 on annual (save $144/yr)
1 account, 1 user, 150 posts a month
150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: 300

$54.99/mo, $29.99 on annual (save $300/yr)
2 accounts, 2 users, 300 posts a month
300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats: 5
Accounts: 3
Scheduled posts: Unlimited

$99.99/mo, $49.99 on annual (save $600/yr)
3 accounts, 5 users, unlimited posts a month
1,000 Tailwind credits, unlimited post designs, advanced analytics

Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

HeyOrca

Client approvals without the client needing an account
Unlimited users on every paid plan
Per-calendar pricing with a 40% volume discount at scale
Reporting, inbox, and listening all included on Pro
On Basic, reporting, inbox, and listening are paid add-ons
No evergreen recycling
Per-calendar pricing adds up before the volume discount kicks in
Paid plans are priced for teams, not solo creators

Tailwind

Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
Instagram feed planner and Smart.bio link-in-bio built in
Genuine free plan and steep annual discounts
Only publishes to Pinterest, Instagram, and Facebook
AI features are metered by credits that cost extra to top up
No social inbox or approval workflows
Not built for agencies or client management

HeyOrca vs Tailwind: FAQ

Is HeyOrca or Tailwind cheaper?: Tailwind is cheaper to start, from $17.99 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Tailwind have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Tailwind?: HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.