Head to head

HeyOrca vs Hootsuite

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.

From
$99 per user / mo
Free plan

Bottom line

HeyOrca and Hootsuite both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Hootsuite for Small teams that need listening and reporting in one place.

Features compared

FeatureHeyOrcaHootsuite
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedYes
Evergreen recyclingNoNo
Team rolesYesYes
ApprovalsYesYes
Link in bioYesYes

Platforms compared

NetworkHeyOrcaHootsuite
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoNo

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Hootsuite

Standard

$149 per user / mo

$99/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $99 per user/mo on annual, $149 monthly
  • Up to 10 social accounts
  • Unlimited scheduling, AI assistant, one inbox
  • 7-day mention search, benchmark vs 5 competitors

Advanced

Popular
$399 per user / mo

$249/mo billed annually

Seats
1
Accounts
Unlimited
Scheduled posts
Unlimited
  • $249 per user/mo on annual, $399 monthly
  • Unlimited social accounts
  • Bulk schedule up to 350 posts at once
  • Custom reports, approval workflows, 30-day listening

Enterprise

Custom
Accounts
Unlimited
  • Custom pricing, 5+ users, unlimited accounts
  • SSO, employee advocacy (Amplify), premium listening
  • Salesforce, review management, compliance integrations
  • Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
  • No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
  • Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
  • Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Hootsuite

  • Broad by design: scheduling, listening, inbox, and reporting together
  • Deep analytics and competitor benchmarking
  • Publishes to nine networks, including Bluesky and Threads
  • Strong approval workflows on Advanced and up
  • Expensive, and per-seat pricing climbs quickly
  • No free plan, and the entry price is $99 a month
  • Monthly billing costs far more than annual
  • The depth is overkill if you only schedule a few accounts

HeyOrca vs Hootsuite: FAQ

Is HeyOrca or Hootsuite cheaper?
HeyOrca is cheaper to start, from $59 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Hootsuite have a free plan?
HeyOrca has a free plan; Hootsuite does not, though it offers a 30-day trial.
Which is better, HeyOrca or Hootsuite?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Hootsuite is the better fit for small teams that need listening and reporting in one place. We don't score them; the right call comes down to how you post.