Is HeyOrca or Later cheaper?

Later is cheaper to start, from $18.75 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does HeyOrca or Later have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, HeyOrca or Later?

HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.

Head to head

HeyOrca vs Later

Last updated 4 June 2026

HeyOrca

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From: $59 per calendar / mo
Free plan

Visit HeyOrca

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Bottom line

HeyOrca and Later both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Later for Instagram-first creators and brands.

Features compared

Feature	HeyOrca	Later
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	No
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	HeyOrca	Later
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	Auto	No
Snapchat	No	Auto

Pricing

HeyOrca

Free

Seats: 1
Accounts: 2
Scheduled posts: 15

1 calendar, 2 social accounts, 1 user
15 scheduled posts a month
Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$59 per calendar/mo, unlimited users, 10 social accounts per calendar
Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular

$149 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$149 per calendar/mo, unlimited users, 10 social accounts per calendar
Everything in Basic, with reporting, social inbox, and listening included
Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for managing many clients
White-label onboarding, priority support, ongoing training
Dedicated account management

Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
Extra social accounts beyond the 10 per calendar are $10 a month each.
On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Pros and cons

HeyOrca

Client approvals without the client needing an account
Unlimited users on every paid plan
Per-calendar pricing with a 40% volume discount at scale
Reporting, inbox, and listening all included on Pro
On Basic, reporting, inbox, and listening are paid add-ons
No evergreen recycling
Per-calendar pricing adds up before the volume discount kicks in
Paid plans are priced for teams, not solo creators

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

HeyOrca vs Later: FAQ

Is HeyOrca or Later cheaper?: Later is cheaper to start, from $18.75 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Later have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Later?: HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.