Head to head
HeyOrca vs Later
Last updated 13 October 2026
HeyOrca organizes client work into separate calendars with ten profiles and unlimited users on paid plans. Different calendars can use different plans; Basic offers reporting, inbox and listening as add-ons while Pro bundles them.
- From
- Free
- Free scheduling
- Yes
Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.
- From
- Free
- Free scheduling
- Yes
Bottom line
HeyOrca and Later go after a similar buyer, so it's a close call. HeyOrca leans toward agencies whose service revolves around client calendars; Later toward Instagram-first creators and brands.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- HeyOrca posts to 9 networks, Later to 8.
- Only HeyOrca reaches X (Twitter).
Features compared
| Feature | HeyOrca | Later |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not confirmed | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | HeyOrca | Later |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Reminder | No |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | Not assessed |
| Snapchat | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD59 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Standard approval workflow; reporting, inbox and listening are optional paid add-ons
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD149 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Reporting, inbox and listening included; custom approval workflows
Agency
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Custom plan for a larger roster
- Confirm users, profiles, onboarding and support in the quote
- Choose a calendar or workspace for each brand. Paid calendars include ten social profiles and unlimited users.
- Free, Basic and Pro can be mixed within an account; configure each client around the service it buys.
- Current Basic and Pro cards display USD59 and USD149 per calendar/month. Volume and annual discounts are advertised, but a marginal-band calculation is not established. Confirm the complete mixed-roster bill.
- Basic supports paid Reporting, Social Inbox and Social Listening add-ons; Pro includes these services.
- Free lists two profiles, one user and fifteen monthly posts, with a fourteen-day Pro trial.
Later
Starter
$18.75 per social set a month billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.50 per social set a month billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.50 per social set a month billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
- The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
- Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.
What it really costs
Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | Exceeds plan capacity | $65/mo | $110/mo |
| 5 | Exceeds plan capacity | $95/mo | $110/mo |
| 10 | Exceeds plan capacity | $170/mo | $170/mo |
| 25 | Exceeds plan capacity | $395/mo | $395/mo |
| 50 | Exceeds plan capacity | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Pros and cons
HeyOrca
- Separate client calendars and shared-link review
- Ten profiles and unlimited users on paid calendars
- Different plan configurations can coexist in one account
- Basic add-ons allow narrower service configurations
- Reporting, inbox and listening add to Basic costs
- Paid calendars are separate billing units
- Custom approval workflows require Pro
- A mixed-roster bill needs plan, add-on and discount checks
- X direct publishing and reports ended; manual notification workflow only
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
HeyOrca vs Later: FAQ
- Is HeyOrca or Later cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does HeyOrca or Later have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, HeyOrca or Later?
- HeyOrca is the stronger pick for agencies whose service revolves around client calendars, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.