Head to head

HeyOrca vs Publer

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From
$4 per account / mo
Free plan

Bottom line

HeyOrca and Publer both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Publer for Power users posting to many networks at once.

Features compared

FeatureHeyOrcaPubler
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesYes
Link in bioYesYes

Platforms compared

NetworkHeyOrcaPubler
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoAuto
MastodonNoAuto
TelegramNoAuto
WordPressNoAuto

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Publer

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 1 user, 1 workspace, 3 social accounts (no X)
  • 10 scheduled posts per account, 24-hour post history, 25 drafts
  • Branded link-in-bio for Instagram

Professional

Popular
$5 per account / mo

$4/mo billed annually

Scheduled posts
Unlimited
  • $5 per account/mo, $4 on annual
  • Unlimited scheduling and drafts, eternal post history
  • First comments and threads, unlimited RSS automations, unlimited workspaces
  • Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts
Unlimited
  • $10 per account/mo, $8 on annual
  • Everything in Professional, plus unlimited AI prompts
  • Analytics and reports, best times to post, competitor analysis
  • Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom
  • Quote-only for large organisations
  • Higher volume discounts, 1:1 onboarding, priority support
  • Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
  • Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
  • X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
  • There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
  • Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
  • Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Publer

  • Excellent value on per-account pricing, with every 10th account free
  • Widest network list here, including Telegram, Mastodon, and WordPress
  • Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
  • Genuinely useful free plan
  • Per-account pricing and separate member fees still add up at scale
  • No unified inbox for comments or DMs
  • X/Twitter is paid-only and analytics sit on the Business tier
  • Dense interface, and listed prices exclude VAT

HeyOrca vs Publer: FAQ

Is HeyOrca or Publer cheaper?
Publer is cheaper to start, from $4 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Publer have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Publer?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.