Is Later or Publer cheaper?

Publer is cheaper to start, from $4 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Publer have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Publer?

Later is the stronger pick for Instagram-first creators and brands, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.

Head to head

Later vs Publer

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Publer

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From: $4 per account / mo
Free plan

Visit Publer

Bottom line

Later and Publer both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Publer for Power users posting to many networks at once.

Features compared

Feature	Later	Publer
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	No	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	Later	Publer
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Snapchat	Auto	No
Telegram	No	Auto
WordPress	No	Auto

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Publer

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

1 user, 1 workspace, 3 social accounts (no X)
10 scheduled posts per account, 24-hour post history, 25 drafts
Branded link-in-bio for Instagram

Professional

Popular

$5 per account / mo

$4/mo billed annually

Scheduled posts: Unlimited

$5 per account/mo, $4 on annual
Unlimited scheduling and drafts, eternal post history
First comments and threads, unlimited RSS automations, unlimited workspaces
Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts: Unlimited

$10 per account/mo, $8 on annual
Everything in Professional, plus unlimited AI prompts
Analytics and reports, best times to post, competitor analysis
Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom

Quote-only for large organisations
Higher volume discounts, 1:1 onboarding, priority support

Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Publer

Excellent value on per-account pricing, with every 10th account free
Widest network list here, including Telegram, Mastodon, and WordPress
Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
Genuinely useful free plan
Per-account pricing and separate member fees still add up at scale
No unified inbox for comments or DMs
X/Twitter is paid-only and analytics sit on the Business tier
Dense interface, and listed prices exclude VAT

Later vs Publer: FAQ

Is Later or Publer cheaper?: Publer is cheaper to start, from $4 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Publer have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Publer?: Later is the stronger pick for Instagram-first creators and brands, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.