Head to head
Hootsuite vs Tailwind
Last updated 21 July 2026
Hootsuite combines publishing with reporting and customer-care workflows. Standard can support additional seats, Professional adds custom scheduled reports and exports, and Advanced adds approval workflows and assigned conversation routing.
- From
- Check current price
- Free scheduling
- No
Tailwind now sells Pinterest-only tools for new subscribers: scheduling and creation, SEO, engagement, or a bundle. Instagram and Facebook remain legacy-plan capabilities. Free onboarding actions are finite and do not reset monthly.
- From
- $17.99per Pinterest account a month, billed yearly
- Free scheduling
- No
Bottom line
Tailwind is the pick for Pinterest-focused marketers, and it adds a posting queue that Hootsuite leaves out. Hootsuite fits organizations comparing publishing with scheduled report delivery better, and it reaches X (Twitter) and LinkedIn among others, which Tailwind doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Hootsuite brings social listening that Tailwind skips, while Tailwind has a posting queue Hootsuite doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Hootsuite posts to 9 networks, Tailwind to 1.
- Only Hootsuite reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, and Bluesky.
- Hootsuite has social listening; Tailwind doesn't.
- Hootsuite has competitor tracking; Tailwind doesn't.
- Hootsuite has a social inbox; Tailwind doesn't.
- Hootsuite has a Canva integration; Tailwind doesn't.
Features compared
| Feature | Hootsuite | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not confirmed |
| Link in bio | Yes | Legacy only |
Platforms compared
| Network | Hootsuite | Tailwind |
|---|---|---|
| Auto | Legacy only | |
| Auto | Legacy only | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; trial advertised.
- 1 unit · Pin Scheduling & Creation
- $29.99/mo~$17.99/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Hootsuite
Standard
Check current price
- Accounts
- 10
- Up to ten social accounts
- Additional seats can be purchased
- Shared access alone does not require Advanced
Professional
Check current price
- Accounts
- Unlimited
- Customizable reports
- Scheduled and exported reports
- Match the seats and other duties to the intended workload
Advanced
Check current price
- Accounts
- Unlimited
- Approval workflows
- Customer-care assignment and routing
- Confirm required add-ons and conversation coverage
Enterprise
Custom quote
- Accounts
- Unlimited
- Confirm organization-specific permissions and product access
- Include required add-ons in the complete quote
- The current lineup is Standard, Professional, Advanced and Enterprise. Standard permits additional seats, so three colleagues do not automatically require Advanced.
- Professional includes customizable, scheduled and exported reports. Advanced adds approval workflows and customer-care assignment/routing.
- Obtain a complete quote for the selected tier, seats, currency and billing term, including required add-ons. A starting FAQ price does not establish a matched team total.
- Starting amounts in the public FAQ do not establish the selected currency, billing term or complete scenario quote.
Tailwind
Pin Scheduling & Creation
$17.99 per Pinterest account a month billed annually
- Accounts
- 1
- Per Pinterest account; 300 monthly credits
Bundle
$29.98 per Pinterest account a month billed annually
- Accounts
- 1
- All three tools; 400 monthly credits per Pinterest account
- New subscriptions changed September 25, 2026. Pro, Advanced and Max are legacy plans; current plans are per Pinterest account.
- Free access consists of one-time trial actions, not a recurring monthly publishing allowance.
- Scheduling uses one credit per Pin; AI, keyword research and Turbo also consume credits. Extra 100-credit packs cost USD10.
- Annual prices shown are monthly equivalents charged annually; each additional Pinterest account requires its own subscription.
- Separate non-scheduler modules: Pinterest SEO USD14.99 monthly / USD11.99 annual-equivalent and Pinterest Engagement at the same rates, each with 50 monthly credits. These are not scheduler entry plans.
What it really costs
Monthly cost by unit count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| units | Pin Scheduling & Creation | Bundle |
|---|---|---|
| 1 | $29.99/mo | $44.98/mo |
| 3 | $89.97/mo | $134.94/mo |
| 5 | $149.95/mo | $224.90/mo |
| 10 | $299.90/mo | $449.80/mo |
| 25 | $749.75/mo | $1,124.50/mo |
| 50 | $1,499.50/mo | $2,249/mo |
Monthly billing.
Pros and cons
Hootsuite
- Standard permits additional seats
- Customizable, scheduled and exported reports on Professional and above
- Approval and customer-care routing workflows on Advanced
- Documented MCP products for separate operational responsibilities
- Approval and routing requirements change plan eligibility
- The complete selected-seat bill requires a current quote
- Network and conversation coverage must match the customer-care workload
- MCP access and permissions differ by product
Tailwind
- Modular Pinterest tools
- Smart scheduling and Pin spacing
- Website sync and AI-assisted Pin creation
- Current plans are Pinterest-only
- Each Pinterest account is billed separately
- Publishing and other actions share credits
- Legacy-plan migration changes capabilities
Hootsuite vs Tailwind: FAQ
- Is Hootsuite or Tailwind cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hootsuite or Tailwind have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Hootsuite or Tailwind?
- Hootsuite is the stronger pick for organizations comparing publishing with scheduled report delivery, while Tailwind is the better fit for Pinterest-focused marketers. We don't score them; the right call comes down to how you post.