Is Publer or Tailwind cheaper?

Publer is cheaper to start, from $4 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Publer or Tailwind have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Publer or Tailwind?

Publer is the stronger pick for power users posting to many networks at once, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.

Head to head

Publer vs Tailwind

Last updated 4 June 2026

Publer

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From: $4 per account / mo
Free plan

Visit Publer

Tailwind

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From: $17.99 /mo
Free plan

Visit Tailwind

Bottom line

Publer and Tailwind both cover the basics; the right one comes down to how you post. Publer is the stronger pick for Power users posting to many networks at once; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

Feature	Publer	Tailwind
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Yes	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	Yes	Yes

Platforms compared

Network	Publer	Tailwind
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	No
TikTok	Auto	No
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Bluesky	Auto	No
Google Business	Auto	No
Mastodon	Auto	No
Telegram	Auto	No
WordPress	Auto	No

Pricing

Publer

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

1 user, 1 workspace, 3 social accounts (no X)
10 scheduled posts per account, 24-hour post history, 25 drafts
Branded link-in-bio for Instagram

Professional

Popular

$5 per account / mo

$4/mo billed annually

Scheduled posts: Unlimited

$5 per account/mo, $4 on annual
Unlimited scheduling and drafts, eternal post history
First comments and threads, unlimited RSS automations, unlimited workspaces
Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts: Unlimited

$10 per account/mo, $8 on annual
Everything in Professional, plus unlimited AI prompts
Analytics and reports, best times to post, competitor analysis
Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom

Quote-only for large organisations
Higher volume discounts, 1:1 onboarding, priority support

Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Tailwind

Free Forever

Free

Seats: 1
Accounts: 1
Scheduled posts: 5

1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
5 Tailwind credits and 5 post designs a month
Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 150

$29.99/mo, $17.99 on annual (save $144/yr)
1 account, 1 user, 150 posts a month
150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: 300

$54.99/mo, $29.99 on annual (save $300/yr)
2 accounts, 2 users, 300 posts a month
300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats: 5
Accounts: 3
Scheduled posts: Unlimited

$99.99/mo, $49.99 on annual (save $600/yr)
3 accounts, 5 users, unlimited posts a month
1,000 Tailwind credits, unlimited post designs, advanced analytics

Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

Publer

Excellent value on per-account pricing, with every 10th account free
Widest network list here, including Telegram, Mastodon, and WordPress
Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
Genuinely useful free plan
Per-account pricing and separate member fees still add up at scale
No unified inbox for comments or DMs
X/Twitter is paid-only and analytics sit on the Business tier
Dense interface, and listed prices exclude VAT

Tailwind

Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
Instagram feed planner and Smart.bio link-in-bio built in
Genuine free plan and steep annual discounts
Only publishes to Pinterest, Instagram, and Facebook
AI features are metered by credits that cost extra to top up
No social inbox or approval workflows
Not built for agencies or client management

Publer vs Tailwind: FAQ

Is Publer or Tailwind cheaper?: Publer is cheaper to start, from $4 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Publer or Tailwind have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Publer or Tailwind?: Publer is the stronger pick for power users posting to many networks at once, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.