Head to head
Maeve Social vs Tailwind
Last updated 3 August 2026
Maeve Social brings the brief, the content plan, nine-network publishing and client sign-off into one workspace, with an inbox and reporting to carry the work through after publication.
- From
- $20a month, billed yearly
- Free scheduling
- No
Tailwind now sells Pinterest-only tools for new subscribers: scheduling and creation, SEO, engagement, or a bundle. Instagram and Facebook remain legacy-plan capabilities. Free onboarding actions are finite and do not reset monthly.
- From
- $17.99per Pinterest account a month, billed yearly
- Free scheduling
- No
Bottom line
Tailwind is the pick for Pinterest-focused marketers, and it's the cheaper start, from $17.99 per Pinterest account a month, billed yearly. Maeve Social fits teams keeping briefs, planning, drafts and publishing together better, and it reaches X (Twitter) and LinkedIn among others, which Tailwind doesn't.
Tailwind starts cheaper, $17.99 per Pinterest account a month, billed yearly against $20 a month, billed yearly for Maeve Social. They bill on different units, so the real gap depends on how much you run. Maeve Social adds a social inbox that Tailwind leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Tailwind starts at $17.99 per Pinterest account a month, billed yearly, Maeve Social at $20 a month, billed yearly.
- Maeve Social posts to 9 networks, Tailwind to 1.
- Only Maeve Social reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, and Google Business.
- Maeve Social has a social inbox; Tailwind doesn't.
- Maeve Social has a Canva integration; Tailwind doesn't.
Features compared
| Feature | Maeve Social | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not confirmed |
| Link in bio | Not assessed | Legacy only |
Platforms compared
| Network | Maeve Social | Tailwind |
|---|---|---|
| Auto | Legacy only | |
| Auto | Legacy only | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 3-day trial.
- Lowest public entry price
- $20 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
No free plan; trial advertised.
- 1 unit · Pin Scheduling & Creation
- $29.99/mo~$17.99/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Maeve Social
Basic
$20 a month billed annually
- Seats
- 1
- Accounts
- 20
- Scheduled posts
- Not confirmed
- $25/month or $240/year ($20/month equivalent)
- 1 user, 2 workspaces, 20 social connections
- 20 GB storage and 800 monthly AI credits
- Workbench, calendar, grid planner, recurring posts, inbox and account analytics
- API, CLI and MCP access; 1 tracked Instagram competitor
Standard
Popular$79.17 a month billed annually
- Seats
- 5
- Accounts
- 50
- Scheduled posts
- Not confirmed
- $99/month or $950/year (about $79.17/month equivalent)
- 5 users, 5 workspaces, 50 social connections
- 50 GB storage and 1,500 monthly AI credits
- Team approvals, guest client reviews, client upload links and shared calendar snapshots
- Aggregate analytics, branded PDFs and scheduled report delivery
- Instagram/Facebook auto-replies; 5 tracked Instagram competitors
Premium
$158.33 a month billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Not confirmed
- $199/month or $1,900/year (about $158.33/month equivalent)
- Unlimited users, workspaces and social connections as advertised
- 100 GB storage and 3,000 monthly AI credits
- 15 tracked Instagram competitors and team performance insights
- Advertised dedicated success manager and phone support
- Public USD monthly prices are $25/$99/$199. Annual bills are $240/$950/$1,900, equivalent to $20/about $79.17/about $158.33 per month. The vendor displays rounded annual equivalents of $20/$79/$158. Checkout shows applicable taxes and currency; App Store pricing follows its store listing.
- Whole-plan bundles include users, workspaces and social connections. One account on one network counts as one connection. Premium advertises unlimited users, workspaces and connections, alongside its 100 GB storage, 3,000 monthly AI credits and 15 tracked Instagram competitors.
- Every plan offers a three-day trial, with a card collected at web trial checkout. AI-credit top-ups are available at 50 credits per USD, with a $10 minimum.
- Subscriptions renew automatically. Cancellation generally takes effect at the end of the paid period, with refunds governed by the published terms and applicable law. Apple-billed subscriptions are managed through Apple.
Tailwind
Pin Scheduling & Creation
$17.99 per Pinterest account a month billed annually
- Accounts
- 1
- Per Pinterest account; 300 monthly credits
Bundle
$29.98 per Pinterest account a month billed annually
- Accounts
- 1
- All three tools; 400 monthly credits per Pinterest account
- New subscriptions changed September 25, 2026. Pro, Advanced and Max are legacy plans; current plans are per Pinterest account.
- Free access consists of one-time trial actions, not a recurring monthly publishing allowance.
- Scheduling uses one credit per Pin; AI, keyword research and Turbo also consume credits. Extra 100-credit packs cost USD10.
- Annual prices shown are monthly equivalents charged annually; each additional Pinterest account requires its own subscription.
- Separate non-scheduler modules: Pinterest SEO USD14.99 monthly / USD11.99 annual-equivalent and Pinterest Engagement at the same rates, each with 50 monthly credits. These are not scheduler entry plans.
What it really costs
Monthly cost by unit count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| units | Pin Scheduling & Creation | Bundle |
|---|---|---|
| 1 | $29.99/mo | $44.98/mo |
| 3 | $89.97/mo | $134.94/mo |
| 5 | $149.95/mo | $224.90/mo |
| 10 | $299.90/mo | $449.80/mo |
| 25 | $749.75/mo | $1,124.50/mo |
| 50 | $1,499.50/mo | $2,249/mo |
Monthly billing.
Pros and cons
Maeve Social
- Nine publishing networks, including Google Business Profile
- Workbench docs, canvas and tables connected to real posts
- Staged approvals and no-login client reviews on Standard
- Branded PDFs and scheduled report delivery on Standard
- API, CLI and MCP access from Basic
- Reusable media, captions and replies, with Canva and Google Drive imports
Tailwind
- Modular Pinterest tools
- Smart scheduling and Pin spacing
- Website sync and AI-assisted Pin creation
- Current plans are Pinterest-only
- Each Pinterest account is billed separately
- Publishing and other actions share credits
- Legacy-plan migration changes capabilities
Maeve Social vs Tailwind: FAQ
- Is Maeve Social or Tailwind cheaper?
- Tailwind is cheaper to start, from $17.99 per Pinterest account a month, billed yearly against $20 a month, billed yearly for Maeve Social. Billing terms and included workloads can differ, so compare the required accounts and features.
- Does Maeve Social or Tailwind have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Maeve Social or Tailwind?
- Maeve Social is the stronger pick for teams keeping briefs, planning, drafts and publishing together, while Tailwind is the better fit for Pinterest-focused marketers. We don't score them; the right call comes down to how you post.