Head to head
Postwise vs Sendible for Agencies
Last updated 4 June 2026
Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.
- From
- $29.6 /mo
- Free plan
Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.
- From
- $170 /mo
- Free plan
Bottom line
Postwise is the pick for founders and creators building an audience on X and LinkedIn, and it's the cheaper start, from $29.6 a month. Sendible for Agencies fits agencies wanting white-label dashboards and client onboarding better, and it reaches Facebook and Instagram among others, which Postwise doesn't.
Postwise starts cheaper, $29.6 a month against $170 a month for Sendible for Agencies. Sendible for Agencies adds social listening and social inbox that Postwise leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postwise starts at $29.6 a month, Sendible for Agencies at $170 a month.
- Postwise posts to 3 networks, Sendible for Agencies to 10.
- Only Sendible for Agencies reaches Instagram, Facebook, TikTok, YouTube, Bluesky, Google Business, and WordPress.
- Sendible for Agencies has social listening; Postwise doesn't.
- Sendible for Agencies has social inbox; Postwise doesn't.
Features compared
| Feature | Postwise | Sendible for Agencies |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Postwise | Sendible for Agencies |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| WordPress | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 7-day trial.
- Cheapest paid plan
- $29.6/mo
Whole-plan price; it doesn't scale per unit.
No free plan; 14-day trial.
- Cheapest paid plan
- $170/mo
Whole-plan price; it doesn't scale per unit.
Postwise
Basic
$29.6/mo billed annually
- Accounts
- 3
- Scheduled posts
- 500
- $37/mo, $29.60 on annual
- 3 social accounts, 500 AI posts a month, 3 months scheduling
- GhostWriter AI assistant, basic analytics
Boss
Popular$47.2/mo billed annually
- Accounts
- 5
- Scheduled posts
- 1000
- $59/mo, $47.20 on annual
- 5 social accounts, 1,000 AI posts a month, 12 months scheduling
- Advanced analytics dashboard
Unlimited
$77.6/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $97/mo, $77.60 on annual
- Unlimited accounts, posts, and scheduling
- Custom AI training, enterprise-grade analytics, priority support
- Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
- Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
- It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
- Prices are USD, read off the live pricing page.
Sendible for Agencies
Scale
Popular$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users, 49 social profiles
- Custom and automated reports, content library, campaigns, 1:1 onboarding
Advanced
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Advanced permissions, live report sharing, white-label add-on (from $315/mo)
Enterprise
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual; 80 users, 400 profiles
- Optional SSO, dedicated success, white label (from $790/mo)
- This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
- Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
- Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
- Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.
Pros and cons
Postwise
- Strong AI ghostwriting with custom voices
- Scheduling up to a year ahead with growth tools
- Covers X, LinkedIn, and Threads
- Simple flat pricing with a 20% annual discount
- Text platforms only; no visual networks
- No engagement inbox or listening
- AI posts are metered below the Unlimited tier
- No free plan
Sendible for Agencies
- Client Connect onboarding without sharing admin access
- White-label dashboards and client reports (add-on)
- Approval rounds and per-client dashboards
- Smart Queue recycling and monitoring included
- Same product as Sendible, just the higher tiers
- White label costs extra on top of the plan
- Pinterest faded; no Instagram DMs in the inbox
- Some features have been sunset over the years
Postwise vs Sendible for Agencies: FAQ
- Is Postwise or Sendible for Agencies cheaper?
- Postwise is cheaper to start, from $29.6 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postwise or Sendible for Agencies have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Postwise or Sendible for Agencies?
- Postwise is the stronger pick for founders and creators building an audience on X and LinkedIn, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.