Head to head

Buffer vs Sendible for Agencies

vs

The simplest way to schedule a few accounts, and the cheapest entry if you only run one to three channels.

From
$5 per channel / mo
Free plan

Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.

From
$170 /mo
Free plan

Bottom line

Buffer and Sendible for Agencies both cover the basics; the right one comes down to how you post. Buffer is the stronger pick for Solo creators; choose Sendible for Agencies for Agencies wanting white-label dashboards and client onboarding.

Features compared

FeatureBufferSendible for Agencies
AI captionsYesNot assessed
Basic analyticsYesNot assessed
Advanced reportsPartialYes
Bulk uploadNoYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNot assessed

Platforms compared

NetworkBufferSendible for Agencies
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoAuto
MastodonAutoNo
WordPressNoAuto

Pricing

Buffer

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 channels
  • 10 scheduled posts per channel

Essentials

Popular
$6 per channel / mo

$5/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $6 per channel/mo, $5 on annual
  • Analytics
  • Engagement tools

Team

$12 per channel / mo

$10/mo billed annually

Seats
Unlimited
Accounts
1
Scheduled posts
Unlimited
  • $12 per channel/mo, $10 on annual
  • Unlimited team members
  • Approvals
  • Priced per channel: the headline $6 / $12 is for a single channel and scales with how many you connect.
  • Volume discount lowers the per-channel rate above 10 channels (down to $1-$2 per channel at 51+).
  • Annual billing saves about two months, so a channel works out near $60 / $120 per year.

Sendible for Agencies

Scale

Popular
$199 /mo

$170/mo billed annually

Seats
7
Accounts
49
Scheduled posts
Unlimited
  • $199/mo, $170 on annual
  • 7 users, 49 social profiles
  • Custom and automated reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats
20
Accounts
100
Scheduled posts
Unlimited
  • $299/mo, $255 on annual
  • 20 users, 100 social profiles
  • Advanced permissions, live report sharing, white-label add-on (from $315/mo)

Enterprise

$750 /mo

$638/mo billed annually

Seats
80
Accounts
400
Scheduled posts
Unlimited
  • $750/mo, $638 on annual; 80 users, 400 profiles
  • Optional SSO, dedicated success, white label (from $790/mo)
  • This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
  • Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
  • Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
  • Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.

Pros and cons

Buffer

  • Clean, fast interface
  • Cheapest entry for one to three channels
  • Widest network list, including Bluesky and Mastodon
  • Genuinely useful free plan
  • Per-channel pricing adds up quickly
  • No CSV bulk upload
  • No evergreen recycling
  • Analytics are basic

Sendible for Agencies

  • Client Connect onboarding without sharing admin access
  • White-label dashboards and client reports (add-on)
  • Approval rounds and per-client dashboards
  • Smart Queue recycling and monitoring included
  • Same product as Sendible, just the higher tiers
  • White label costs extra on top of the plan
  • Pinterest faded; no Instagram DMs in the inbox
  • Some features have been sunset over the years

Buffer vs Sendible for Agencies: FAQ

Is Buffer or Sendible for Agencies cheaper?
Buffer is cheaper to start, from $5 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Buffer or Sendible for Agencies have a free plan?
Buffer has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.
Which is better, Buffer or Sendible for Agencies?
Buffer is the stronger pick for solo creators, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.