Is Hootsuite or Postwise cheaper?

Postwise is cheaper to start, from $29.6 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Hootsuite or Postwise have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Hootsuite or Postwise?

Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.

Head to head

Hootsuite vs Postwise

Last updated 4 June 2026

Hootsuite

Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.

From: $99 per user / mo
Free plan

Visit Hootsuite

Postwise

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From: $29.6 /mo
Free plan

Visit Postwise

Bottom line

Hootsuite and Postwise both cover the basics; the right one comes down to how you post. Hootsuite is the stronger pick for Small teams that need listening and reporting in one place; choose Postwise for Founders and creators building an audience on X and LinkedIn.

Features compared

Feature	Hootsuite	Postwise
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	No	Partial
Team roles	Yes	Not assessed
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Hootsuite	Postwise
Instagram	Auto	No
Facebook	Auto	No
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	No
Pinterest	Auto	No
YouTube	Auto	No
Threads	Auto	Auto
Bluesky	Auto	No

Pricing

Hootsuite

Standard

$149 per user / mo

$99/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$99 per user/mo on annual, $149 monthly
Up to 10 social accounts
Unlimited scheduling, AI assistant, one inbox
7-day mention search, benchmark vs 5 competitors

Advanced

Popular

$399 per user / mo

$249/mo billed annually

Seats: 1
Accounts: Unlimited
Scheduled posts: Unlimited

$249 per user/mo on annual, $399 monthly
Unlimited social accounts
Bulk schedule up to 350 posts at once
Custom reports, approval workflows, 30-day listening

Enterprise

Custom

Accounts: Unlimited

Custom pricing, 5+ users, unlimited accounts
SSO, employee advocacy (Amplify), premium listening
Salesforce, review management, compliance integrations

Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts: 3
Scheduled posts: 500

$37/mo, $29.60 on annual
3 social accounts, 500 AI posts a month, 3 months scheduling
GhostWriter AI assistant, basic analytics

Boss

Popular

$59 /mo

$47.2/mo billed annually

Accounts: 5
Scheduled posts: 1000

$59/mo, $47.20 on annual
5 social accounts, 1,000 AI posts a month, 12 months scheduling
Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts: Unlimited
Scheduled posts: Unlimited

$97/mo, $77.60 on annual
Unlimited accounts, posts, and scheduling
Custom AI training, enterprise-grade analytics, priority support

Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
Prices are USD, read off the live pricing page.

Pros and cons

Hootsuite

Broad by design: scheduling, listening, inbox, and reporting together
Deep analytics and competitor benchmarking
Publishes to nine networks, including Bluesky and Threads
Strong approval workflows on Advanced and up
Expensive, and per-seat pricing climbs quickly
No free plan, and the entry price is $99 a month
Monthly billing costs far more than annual
The depth is overkill if you only schedule a few accounts

Postwise

Strong AI ghostwriting with custom voices
Scheduling up to a year ahead with growth tools
Covers X, LinkedIn, and Threads
Simple flat pricing with a 20% annual discount
Text platforms only; no visual networks
No engagement inbox or listening
AI posts are metered below the Unlimited tier
No free plan

Hootsuite vs Postwise: FAQ

Is Hootsuite or Postwise cheaper?: Postwise is cheaper to start, from $29.6 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Hootsuite or Postwise have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Hootsuite or Postwise?: Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.