Head to head
Maeve Social vs Postwise
Last updated 3 August 2026
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.
- From
- $29.6 /mo
- Free plan
Bottom line
Maeve Social is the pick for teams and agencies that approve posts before they go out, and it's the cheaper start, from $20 a month. Postwise fits founders and creators building an audience on X and LinkedIn better.
Maeve Social starts cheaper, $20 a month against $29.6 a month for Postwise. Maeve Social adds social inbox that Postwise leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Maeve Social starts at $20 a month, Postwise at $29.6 a month.
- Maeve Social posts to 8 networks, Postwise to 3.
- Only Maeve Social reaches Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Maeve Social has social inbox; Postwise doesn't.
Features compared
| Feature | Maeve Social | Postwise |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Partial | Not assessed |
| Bulk upload | No | Not assessed |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Maeve Social | Postwise |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
No free plan; 7-day trial.
- Cheapest paid plan
- $29.6/mo
Whole-plan price; it doesn't scale per unit.
Maeve Social
Basic
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Postwise
Basic
$29.6/mo billed annually
- Accounts
- 3
- Scheduled posts
- 500
- $37/mo, $29.60 on annual
- 3 social accounts, 500 AI posts a month, 3 months scheduling
- GhostWriter AI assistant, basic analytics
Boss
Popular$47.2/mo billed annually
- Accounts
- 5
- Scheduled posts
- 1000
- $59/mo, $47.20 on annual
- 5 social accounts, 1,000 AI posts a month, 12 months scheduling
- Advanced analytics dashboard
Unlimited
$77.6/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $97/mo, $77.60 on annual
- Unlimited accounts, posts, and scheduling
- Custom AI training, enterprise-grade analytics, priority support
- Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
- Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
- It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
- Prices are USD, read off the live pricing page.
Pros and cons
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
Postwise
- Strong AI ghostwriting with custom voices
- Scheduling up to a year ahead with growth tools
- Covers X, LinkedIn, and Threads
- Simple flat pricing with a 20% annual discount
- Text platforms only; no visual networks
- No engagement inbox or listening
- AI posts are metered below the Unlimited tier
- No free plan
Maeve Social vs Postwise: FAQ
- Is Maeve Social or Postwise cheaper?
- Maeve Social is cheaper to start, from $20 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Maeve Social or Postwise have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Maeve Social or Postwise?
- Maeve Social is the stronger pick for teams and agencies that approve posts before they go out, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.