Head to head
Buffer vs Postwise
Last updated 4 June 2026
vs
The simplest way to schedule a few accounts, and the cheapest entry if you only run one to three channels.
- From
- $5 per channel / mo
- Free plan
Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.
- From
- $29.6 /mo
- Free plan
Bottom line
Buffer and Postwise both cover the basics; the right one comes down to how you post. Buffer is the stronger pick for Solo creators; choose Postwise for Founders and creators building an audience on X and LinkedIn.
Features compared
| Feature | Buffer | Postwise |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Partial | Not assessed |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Buffer | Postwise |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
Pricing
Buffer
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 channels
- 10 scheduled posts per channel
Essentials
Popular$6 per channel / mo
$5/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $6 per channel/mo, $5 on annual
- Analytics
- Engagement tools
Team
$12 per channel / mo
$10/mo billed annually
- Seats
- Unlimited
- Accounts
- 1
- Scheduled posts
- Unlimited
- $12 per channel/mo, $10 on annual
- Unlimited team members
- Approvals
- Priced per channel: the headline $6 / $12 is for a single channel and scales with how many you connect.
- Volume discount lowers the per-channel rate above 10 channels (down to $1-$2 per channel at 51+).
- Annual billing saves about two months, so a channel works out near $60 / $120 per year.
Postwise
Basic
$37 /mo
$29.6/mo billed annually
- Accounts
- 3
- Scheduled posts
- 500
- $37/mo, $29.60 on annual
- 3 social accounts, 500 AI posts a month, 3 months scheduling
- GhostWriter AI assistant, basic analytics
Boss
Popular$59 /mo
$47.2/mo billed annually
- Accounts
- 5
- Scheduled posts
- 1000
- $59/mo, $47.20 on annual
- 5 social accounts, 1,000 AI posts a month, 12 months scheduling
- Advanced analytics dashboard
Unlimited
$97 /mo
$77.6/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $97/mo, $77.60 on annual
- Unlimited accounts, posts, and scheduling
- Custom AI training, enterprise-grade analytics, priority support
- Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
- Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
- It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
- Prices are USD, read off the live pricing page.
Pros and cons
Buffer
- Clean, fast interface
- Cheapest entry for one to three channels
- Widest network list, including Bluesky and Mastodon
- Genuinely useful free plan
- Per-channel pricing adds up quickly
- No CSV bulk upload
- No evergreen recycling
- Analytics are basic
Postwise
- Strong AI ghostwriting with custom voices
- Scheduling up to a year ahead with growth tools
- Covers X, LinkedIn, and Threads
- Simple flat pricing with a 20% annual discount
- Text platforms only; no visual networks
- No engagement inbox or listening
- AI posts are metered below the Unlimited tier
- No free plan
Buffer vs Postwise: FAQ
- Is Buffer or Postwise cheaper?
- Buffer is cheaper to start, from $5 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Buffer or Postwise have a free plan?
- Buffer has a free plan; Postwise does not, though it offers a 7-day trial.
- Which is better, Buffer or Postwise?
- Buffer is the stronger pick for solo creators, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.