Is Postly or Tailwind cheaper?

Postly is cheaper to start, from $3.2 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Postly or Tailwind have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Postly or Tailwind?

Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.

Head to head

Postly vs Tailwind

Last updated 4 June 2026

Postly

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From: $3.2 per channel / mo
Free plan

Visit Postly

Tailwind

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From: $17.99 /mo
Free plan

Visit Tailwind

Bottom line

Postly and Tailwind both cover the basics; the right one comes down to how you post. Postly is the stronger pick for Creators and small agencies who want wide coverage cheaply; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

Feature	Postly	Tailwind
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	Yes	Yes

Platforms compared

Network	Postly	Tailwind
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	No
TikTok	Auto	No
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Bluesky	Auto	No
Google Business	Auto	No
Mastodon	Auto	No
Telegram	Auto	No
WordPress	Auto	No

Pricing

Postly

Starter

Free

Seats: 2
Accounts: 2
Scheduled posts: 50

Free: 2 channels, 2 team members
50 one-time scheduled posts, 5,000 AI writing credits a month
1GB storage

Pro

Popular

$3.2 per channel / mo

Seats: Unlimited
Scheduled posts: Unlimited

$3.20 per channel/mo (5-channel minimum, so from $16/mo)
Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing and volume rates
Dedicated onboarding and migration, priority support

Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
Prices are USD, read off the live pricing page.

Tailwind

Free Forever

Free

Seats: 1
Accounts: 1
Scheduled posts: 5

1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
5 Tailwind credits and 5 post designs a month
Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 150

$29.99/mo, $17.99 on annual (save $144/yr)
1 account, 1 user, 150 posts a month
150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: 300

$54.99/mo, $29.99 on annual (save $300/yr)
2 accounts, 2 users, 300 posts a month
300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats: 5
Accounts: 3
Scheduled posts: Unlimited

$99.99/mo, $49.99 on annual (save $600/yr)
3 accounts, 5 users, unlimited posts a month
1,000 Tailwind credits, unlimited post designs, advanced analytics

Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

Postly

Per-channel billing that gets cheaper as you scale
Unlimited team members on Pro
Broad AI Studio: text, image, video, avatars, voiceovers
A dozen networks plus WordPress and email, with a social inbox and bio pages
Five-channel minimum on Pro
Recycling is limited to recurring posts
Young, lightly documented company
Wide AI feature set means uneven depth

Tailwind

Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
Instagram feed planner and Smart.bio link-in-bio built in
Genuine free plan and steep annual discounts
Only publishes to Pinterest, Instagram, and Facebook
AI features are metered by credits that cost extra to top up
No social inbox or approval workflows
Not built for agencies or client management

Postly vs Tailwind: FAQ

Is Postly or Tailwind cheaper?: Postly is cheaper to start, from $3.2 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Postly or Tailwind have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Postly or Tailwind?: Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.