Head to head
Postly vs Tailwind
Last updated 4 June 2026
Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.
- From
- $3.2 per channel / mo
- Free plan
Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.
- From
- $17.99 /mo
- Free plan
Bottom line
Postly is the pick for creators and small agencies who want wide coverage cheaply, and it's the cheaper start, from $3.2 per channel / mo. Tailwind fits Pinterest and Instagram creators and small businesses better.
Postly starts cheaper, $3.2 per channel / mo against $17.99 a month for Tailwind. They bill on different units, so the real gap depends on how much you run. Postly adds approvals and social inbox that Tailwind leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postly starts at $3.2 per channel / mo, Tailwind at $17.99 a month.
- Postly posts to 13 networks, Tailwind to 3.
- Only Postly reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, Bluesky, Google Business, Mastodon, Telegram, and WordPress.
- Postly has approvals; Tailwind doesn't.
- Postly has social inbox; Tailwind doesn't.
Features compared
| Feature | Postly | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Postly | Tailwind |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
| Telegram | Auto | No |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Postly
Starter
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 50
- Free: 2 channels, 2 team members
- 50 one-time scheduled posts, 5,000 AI writing credits a month
- 1GB storage
Pro
Popular- Seats
- Unlimited
- Scheduled posts
- Unlimited
- $3.20 per channel/mo (5-channel minimum, so from $16/mo)
- Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
- Unlimited posts, unlimited AI, unlimited team members, 100GB, API
Enterprise
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing and volume rates
- Dedicated onboarding and migration, priority support
- Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
- Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
- There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
- Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
- Prices are USD, read off the live pricing page.
What it really costs
Postly charges per channel, so the headline price is for one. Here is the monthly cost as you connect more, with the 8-channel row marked as a realistic setup.
| channels | Pro |
|---|---|
| 1 | $3/mo |
| 3 | $10/mo |
| 5 | $16/mo |
| 8Typical | $26/mo |
| 10 | $32/mo |
| 25 | $56/mo |
| 50 | $96/mo |
Monthly billing. Volume discounts lower the per-channel rate at higher counts.
Tailwind
Free Forever
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 5
- 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
- 5 Tailwind credits and 5 post designs a month
- Smart.bio link, basic analytics
Pro
$17.99/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 150
- $29.99/mo, $17.99 on annual (save $144/yr)
- 1 account, 1 user, 150 posts a month
- 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio
Advanced
$29.99/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 300
- $54.99/mo, $29.99 on annual (save $300/yr)
- 2 accounts, 2 users, 300 posts a month
- 300 Tailwind credits, unlimited post designs, advanced analytics
Max
$49.99/mo billed annually
- Seats
- 5
- Accounts
- 3
- Scheduled posts
- Unlimited
- $99.99/mo, $49.99 on annual (save $600/yr)
- 3 accounts, 5 users, unlimited posts a month
- 1,000 Tailwind credits, unlimited post designs, advanced analytics
- Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
- There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
- Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
- Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
- Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
- Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.
Pros and cons
Postly
- Per-channel billing that gets cheaper as you scale
- Unlimited team members on Pro
- Broad AI Studio: text, image, video, avatars, voiceovers
- A dozen networks plus WordPress and email, with a social inbox and bio pages
- Five-channel minimum on Pro
- Recycling is limited to recurring posts
- Young, lightly documented company
- Wide AI feature set means uneven depth
Tailwind
- Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
- AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
- Instagram feed planner and Smart.bio link-in-bio built in
- Genuine free plan and steep annual discounts
- Only publishes to Pinterest, Instagram, and Facebook
- AI features are metered by credits that cost extra to top up
- No social inbox or approval workflows
- Not built for agencies or client management
Postly vs Tailwind: FAQ
- Is Postly or Tailwind cheaper?
- Postly is cheaper to start, from $3.2 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postly or Tailwind have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Postly or Tailwind?
- Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.