Is Later or Postly cheaper?

Postly is cheaper to start, from $3.2 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Postly have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Postly?

Later is the stronger pick for Instagram-first creators and brands, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.

Head to head

Later vs Postly

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Postly

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From: $3.2 per channel / mo
Free plan

Visit Postly

Bottom line

Later and Postly both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Postly for Creators and small agencies who want wide coverage cheaply.

Features compared

Feature	Later	Postly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	No	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	Later	Postly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Snapchat	Auto	No
Telegram	No	Auto
WordPress	No	Auto

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Postly

Starter

Free

Seats: 2
Accounts: 2
Scheduled posts: 50

Free: 2 channels, 2 team members
50 one-time scheduled posts, 5,000 AI writing credits a month
1GB storage

Pro

Popular

$3.2 per channel / mo

Seats: Unlimited
Scheduled posts: Unlimited

$3.20 per channel/mo (5-channel minimum, so from $16/mo)
Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing and volume rates
Dedicated onboarding and migration, priority support

Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
Prices are USD, read off the live pricing page.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Postly

Per-channel billing that gets cheaper as you scale
Unlimited team members on Pro
Broad AI Studio: text, image, video, avatars, voiceovers
A dozen networks plus WordPress and email, with a social inbox and bio pages
Five-channel minimum on Pro
Recycling is limited to recurring posts
Young, lightly documented company
Wide AI feature set means uneven depth

Later vs Postly: FAQ

Is Later or Postly cheaper?: Postly is cheaper to start, from $3.2 against $18.75 for Later. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Postly have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Postly?: Later is the stronger pick for Instagram-first creators and brands, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.