Head to head
Iconosquare vs Rella
Last updated 4 June 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Rella combines client-separated production spaces, tasks, media and social scheduling. Paid members determine the bill; view/comment/approve-only clients do not consume seats. Pro uses statuses for review, while Premium and Premium Plus add named sign-off controls.
- From
- $24per paid seat a month, billed yearly
- Free scheduling
- No
Bottom line
Rella is the pick for production teams managing several client spaces. Iconosquare fits teams evaluating scheduled report delivery better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare has a free scheduling plan; Rella doesn't, though a trial is advertised.
- Iconosquare posts to 8 networks, Rella to 9.
- Only Rella reaches Google Business.
Features compared
| Feature | Iconosquare | Rella |
|---|---|---|
| AI captions | Yes | Partial |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Iconosquare | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; trial advertised.
- 1 seat · Pro
- $30/mo~$24/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Rella
Pro
$24 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $30 per seat/month or $288 per seat/year
- Unlimited Social Spaces and profiles
- Status-based review; no Approve/Reject buttons
- Ella AI excluded
Premium
Popular$48 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $59 per seat/month or $576 per seat/year
- Anyone or one named approver
- Ella AI usage, workflows, Instagram inbox and advanced sharing
Premium Plus
$64 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $79 per seat/month or $768 per seat/year
- Multiple named approvers
- Vendor advertises unlimited AI usage; priority support and white labeling
- Prices are USD per paid team-member seat.
- Clients who only view, comment or approve do not need paid seats; clients who edit do.
- All subscribed members must share one tier and billing frequency. Upgrading does not add seats.
- Social Spaces can be added without extra charge; approval controls differ by tier.
- A free trial is advertised on every tier. Confirm its current duration and renewal terms before starting.
- MCP integration is included on Premium and Premium Plus. Only owners/admins can authorize the initial connection; access uses organization and Social Space permissions.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| seats | Pro | Premium | Premium Plus |
|---|---|---|---|
| 1 | $30/mo | $59/mo | $79/mo |
| 3 | $90/mo | $177/mo | $237/mo |
| 5 | $150/mo | $295/mo | $395/mo |
| 10 | $300/mo | $590/mo | $790/mo |
| 25 | $750/mo | $1,475/mo | $1,975/mo |
| 50 | $1,500/mo | $2,950/mo | $3,950/mo |
Monthly billing.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Rella
- Additional client spaces have no extra charge
- External viewing, comments and approvals do not require paid seats
- Projects, tasks and media sit in client spaces
- Premium approval settings can require sign-off before auto-posting
- The bill grows with paid production members
- All subscribed members must share a tier and billing frequency
- Pro uses statuses without Approve or Reject controls
- A client who edits needs a paid seat
Iconosquare vs Rella: FAQ
- Is Iconosquare or Rella cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or Rella have a free plan?
- Iconosquare has a free plan; Rella does not, though a trial is advertised.
- Which is better, Iconosquare or Rella?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while Rella is the better fit for production teams managing several client spaces. We don't score them; the right call comes down to how you post.