Head to head
Iconosquare vs Maeve Social
Last updated 3 August 2026
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
Bottom line
Iconosquare is the pick for social media managers and agencies who lead with analytics, and it's the only one of the two with a free plan. Maeve Social fits teams and agencies that approve posts before they go out better, and it's the cheaper start, from $20 a month.
Maeve Social starts cheaper, $20 a month against $33 a month for Iconosquare. Iconosquare adds social listening and best-time scheduling that Maeve Social leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare has a free plan; Maeve Social doesn't, though it offers a 3-day trial.
- Maeve Social starts at $20 a month, Iconosquare at $33 a month.
- Iconosquare has social listening; Maeve Social doesn't.
- Iconosquare has best-time scheduling; Maeve Social doesn't.
Features compared
| Feature | Iconosquare | Maeve Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Not assessed | No |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Iconosquare | Maeve Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $33/mo
Whole-plan price; it doesn't scale per unit.
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
Maeve Social
Basic
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Pros and cons
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
Iconosquare vs Maeve Social: FAQ
- Is Iconosquare or Maeve Social cheaper?
- Maeve Social is cheaper to start, from $20 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Iconosquare or Maeve Social have a free plan?
- Iconosquare has a free plan; Maeve Social does not, though it offers a 3-day trial.
- Which is better, Iconosquare or Maeve Social?
- Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Maeve Social is the better fit for teams and agencies that approve posts before they go out. We don't score them; the right call comes down to how you post.